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Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
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Social media for attorneys 101

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Overview of major social networking sites, the benefits for attorneys and tips for privacy settings.

Overview of major social networking sites, the benefits for attorneys and tips for privacy settings.

Published in: Technology, Business
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  • 1. Social Media for Attorneys 101 San Fernando Valley Bar Association Irma Mejia, Member Services Coordinator November 10, 2011
  • 2. Today’s Program <ul><li>Overview of social media options </li></ul><ul><li>Benefits for attorneys </li></ul><ul><li>Features and Privacy Settings for major social networks </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Google+ </li></ul></ul>
  • 3. What is social media? <ul><li>Social media is a platform for online interaction. </li></ul><ul><li>Use of the platform is defined by goals </li></ul><ul><li>Set of tools </li></ul><ul><li>Two-way street </li></ul><ul><li>With social media, you are curating an exhibition of your life </li></ul>
  • 4. Social Media Sites <ul><li>Social Networks: </li></ul><ul><li>Review Sites: </li></ul><ul><li>Blog Sites: </li></ul><ul><li>Media: </li></ul><ul><li>Document Sharing: </li></ul><ul><li>Location Based: </li></ul><ul><li>Attorney Specific: </li></ul>
  • 5. Facebook: most popular social networking site for all age groups. source: mashable.com/2011/11/04/facebook-most-popular-forrester/
  • 6. Why should you care? <ul><li>Manage Online Reputation </li></ul>
  • 7. What are the benefits of social media for attorneys? <ul><li>Professional Development </li></ul><ul><li>Networking </li></ul><ul><li>Marketing </li></ul><ul><li>Legal Research </li></ul><ul><li>Establishing your Expertise </li></ul><ul><li>Personal Entertainment </li></ul>
  • 8. <ul><li>“ Water Cooler” </li></ul><ul><li>Very Informal </li></ul><ul><li>Sharing is limited to 140 characters </li></ul><ul><li>More than 100 million active users </li></ul><ul><li>250 million daily tweets </li></ul><ul><li>50% of active users log in every day </li></ul><ul><li>Source: mashable.com/2011/10/17/twitter-costolo-stats/ </li></ul>
  • 9.  
  • 10.  
  • 11. Hashtags #
  • 12. Lists
  • 13. Twitter Settings
  • 14. Twitter Settings
  • 15. How Not to Use Twitter
  • 16. <ul><li>Most formal </li></ul><ul><li>Professional Development </li></ul><ul><li>Networking </li></ul><ul><li>Job Hunting </li></ul><ul><li>More than 135 million members in over 200 countries and territories </li></ul><ul><li>New sign ups at a rate of 2 new members per second </li></ul>source: http://press.linkedin.com/about
  • 17.  
  • 18. Account Settings
  • 19.  
  • 20.  
  • 21.  
  • 22. <ul><li>“ High School Online” </li></ul><ul><li>More than 800 million active users worldwide </li></ul><ul><li>50% of users log on everyday </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>More than 2 billion posts are liked or commented on every day and 250 million photos uploaded every day </li></ul><ul><li>Average user spends 7 hours and 46 minutes a month on Facebook </li></ul><ul><li>More than 350 million active users access FB through mobile devices </li></ul><ul><li>sources: </li></ul><ul><li>facebook.com/press/info.php?factsheet </li></ul><ul><li>mashable.com/2011/10/21/facebook-infographic </li></ul>
  • 23. Settings <ul><li>Privacy is possible </li></ul><ul><li>Many settings available </li></ul><ul><li>Tedious but worthwhile to review </li></ul><ul><li>Profile Settings </li></ul><ul><li>Account Settings </li></ul><ul><li>Privacy Settings </li></ul>
  • 24. Profile Settings
  • 25. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><li>Chat </li></ul>1 2 3 4 5 6
  • 26. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><li>Chat </li></ul>
  • 27. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><ul><li>**PUBLIC SEARCH** </li></ul></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><li>Chat </li></ul>
  • 28. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><li>Chat </li></ul>
  • 29. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><ul><li>Block ex-spouse </li></ul></ul><ul><ul><li>Block Farmville invitations </li></ul></ul><ul><ul><li>Block invitations from the MCLE speaker you accidentally friended </li></ul></ul><ul><li>Chat </li></ul>
  • 30. Privacy Settings <ul><li>Default Privacy Control </li></ul><ul><li>How You Connect </li></ul><ul><li>How Tags Work </li></ul><ul><li>Apps and Websites </li></ul><ul><li>Limit the Audience for Past Posts </li></ul><ul><li>Blocked People and Apps </li></ul><ul><li>Chat </li></ul><ul><ul><li>CHECK SETTINGS!!!! </li></ul></ul>
  • 31. Personal Profile v. Company Page <ul><li>Personal Profile </li></ul><ul><li>Your personal page on Facebook </li></ul><ul><li>Friends </li></ul><ul><li>Your voice </li></ul><ul><ul><ul><li>Jane Doe Likes Disneyland </li></ul></ul></ul><ul><ul><ul><li>Jane Does commented on John Doe’s Picture </li></ul></ul></ul><ul><li>Personal connections </li></ul><ul><li>Informal </li></ul><ul><li>Privacy settings should be checked regularly </li></ul><ul><li>Company/Firm Page </li></ul><ul><li>Public page for your company/firm on Facebook </li></ul><ul><li>Fans who “Like” you as a company </li></ul><ul><li>The Company voice </li></ul><ul><ul><li>The Law Offices of Jane Doe likes Disneyland </li></ul></ul><ul><ul><li>The Law Offices of Jane Doe is in a relationship with John Doe </li></ul></ul><ul><li>An online storefront </li></ul><ul><ul><li>Less formal than your website </li></ul></ul><ul><ul><li>Not a replacement for a website </li></ul></ul><ul><li>Administrators </li></ul>
  • 32. Facebook Page $1 to Blanket the Homeless for every new “Like” we get on Facebook in the month of November!
  • 33. Page Settings
  • 34. Nestle Facebook PR Debacle &quot;To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic--they will be deleted.&quot; Greenpeace vs. Nesetle
  • 35. Mic Check
  • 36. Mic Check
  • 37. Page Insights
  • 38. <ul><li>Launched beta early 2011 </li></ul><ul><li>Opened to the public September 20 </li></ul><ul><li>25 million unique visitors </li></ul><ul><li>Fastest growing social network </li></ul><ul><li>Brand Pages allowed November 7 </li></ul><ul><li>Neat features: </li></ul><ul><ul><li>Circles – Hangouts – Editable Posts </li></ul></ul><ul><ul><li>Public / Non-Public Posts – Locked Posts </li></ul></ul>
  • 39.  
  • 40. New Features: Lists <ul><li>Quasi-New </li></ul><ul><li>*Smart Lists </li></ul>
  • 41. Timeline & Subscriptions
  • 42. New Feature: Subscriptions
  • 43. Managing Networks <ul><li>Schedule time for social media </li></ul><ul><li>Do not outsource your tweets </li></ul><ul><li>If necessary, use a social network managing tool </li></ul>
  • 44. Managing Networks
  • 45.  
  • 46.  
  • 47. Social Media Workshop Recap <ul><li>Set Goals </li></ul><ul><li>Choose Preferred Platform </li></ul><ul><li>Optimize Privacy Settings for Your Audience </li></ul><ul><li>Use Tools to Manage Social Media Efforts </li></ul><ul><li>Set Aside Time for Social Media </li></ul>
  • 48. Resources <ul><li>Mashable.com </li></ul><ul><li>Lawyerist.com </li></ul><ul><li>nylawblog.typepad.com </li></ul><ul><li>myshingle.com </li></ul><ul><li>Social Media for Lawyers: The Next Frontier (2010). Carolyn Elefant and Nicole Black. ABA Law Practice Management Section. </li></ul><ul><li>“Ethical Hotspots for Attorneys Using Social Media.” Brian Hemsworth. Valley Lawyer. October 2011. </li></ul>
  • 49.  

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