Promotion and Discovery            Squared: Getting Started with QR Codes                  Anne Gresham – Springdale Publi...
What are QR Codes? Two-dimensional codes designed for scanning Invented by Denso-Wave, a Japanese automotive company,  f...
Who uses QR Codes?QR Code Users are: 51% male, 49% female Typically between 35 and 54 years old College educated (63% o...
QR Code Statistics                     from Online Marketers ScanBuy: Scans per minute increased from 10  to 60 from Apri...
QR Code Uses (Non-Library) Coupons Find more information Enter sweepstakes Sign up for newsletters or other subscripti...
Social Networking     Take scanners to QR Code    owner’s social networking sites                                         ...
Fun with QR Codes        Pac-Man QR Code          QR Code Tetris          Mashable.com           money.cnn.comCorn maze QR...
Image credit: Katie Viggers, katieviggers.blogspot.com…but what about libraries?
Survey Says…In a 2012 survey distributed on LITA-L, we found: 33/42 libraries surveyed already use QR Codes Those librar...
Library Staff Say…. •   ―I think they can be useful in the right context, but its     easy to overuse them. Much in the sa...
How Libraries Use QR Codes Direct patrons to   Library website or catalog   Electronic resources—e-books, e-    journal...
QR CodeProjects and Uses            www.makeroadssafe.org
 Purpose: Services and Programs Promotion   To create a bridge between print and electronic    advertising Project:   ...
Generating a Free QR Code
Quick, Trackable QR Codes with Goo.gl1. Take a monster URL (http://lib2go.lib.overdrive.com/BB7C892D-F3A4-4957-A8CF-   F70...
 Purpose: Collection Discovery   To make patrons aware of our online resources Project:   Selected 79 electronic items...
Generating a QR Code in BeeTagg
Shelf tags in the Physics Library
Instructions in the                                          Physics Library                                              ...
Unbound journals inthe Physics Library.   QR Codes lead to the       Libraries’ online          subscription.
A patron scans aQR Code in the Physics Library
The landing page the patron sees   The electronic book the patron has  after scanning the QR Code.                   chosen.
Pitfalls of QR Codes                                                                                              zebra-pi...
Further ReadingAshford, R. (2010). QR codes and academic libraries. College & Research         Libraries News, 71(10), 526...
http://www.123rf.com                           Contact us Stephanie Freedle          Anne Gresham               Kathleen L...
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Promotion and discovery squared

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Ready to dive into QR codes or wondering how your library could use them? Learn how QR codes can complement or even kick start library promotions, collection discovery, and mobile services in public and academic libraries. The presenters will also provide how-to information and share their experiences with free and paid tools for QR code

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Promotion and discovery squared

  1. 1. Promotion and Discovery Squared: Getting Started with QR Codes Anne Gresham – Springdale Public LibraryStephanie Freedle and Kathleen Lehman - University of Arkansas Physics Library
  2. 2. What are QR Codes? Two-dimensional codes designed for scanning Invented by Denso-Wave, a Japanese automotive company, for inventory in 1994 Hold up to 4,296 alphanumeric characters (most UPC barcodes only hold twelve digits) Easily scanned using built-in cameras on smart phones and tablets www.advancedtele.com nervoptik.deviantart.com
  3. 3. Who uses QR Codes?QR Code Users are: 51% male, 49% female Typically between 35 and 54 years old College educated (63% of QR code users) 71% have a household income of $50,000 or more Fastest growing QR code demographic: Age 55+ econsultancy.com*Data from 2010 Pew Research study, cited in Tolliver-Walker, H. (2011). Making Best Use of QR Codes: GleaningLessons from the Latest Data. Seybold Report: Analyzing Publishing Technologies, 11(23), 2.
  4. 4. QR Code Statistics from Online Marketers ScanBuy: Scans per minute increased from 10 to 60 from April to June 2011 comScore: 14 million mobile users scanned a code in 2011 Mobio: 5,549% growth in scans, 2011-2012 Memegenerator.comTolliver-Walker, H. (2011). Making Best Use of QR Codes: Gleaning Lessons from the Latest Data. Seybold Report:Analyzing Publishing Technologies, 11(23), 2.
  5. 5. QR Code Uses (Non-Library) Coupons Find more information Enter sweepstakes Sign up for newsletters or other subscriptions Starbucks KFC Nissan www.mobilemarketer.com www.mobilemarketer.com www.autoblog.com
  6. 6. Social Networking Take scanners to QR Code owner’s social networking sites Other QR Code Uses skanz.com Museum and Nature Trail Tombstones signage Direct users to a memorial page Direct users to more informationLiving Headstones® - Internet Connected Memorials www.monuments.com/living-headstones Attingham Park in Shropshire, England mardixon.com
  7. 7. Fun with QR Codes Pac-Man QR Code QR Code Tetris Mashable.com money.cnn.comCorn maze QR Code in Canada Knitted QR Code Pillow abcnews.go.com www.etsy.com
  8. 8. Image credit: Katie Viggers, katieviggers.blogspot.com…but what about libraries?
  9. 9. Survey Says…In a 2012 survey distributed on LITA-L, we found: 33/42 libraries surveyed already use QR Codes Those libraries generated an average of 18 QR codes in the past six months The most common tools used to manage QR codes: Bit.ly, Goo.gl, and Kaywa Attitudes toward QR codes were almost evenly split between positive, negative, and cautious www.zazzle.com
  10. 10. Library Staff Say…. • ―I think they can be useful in the right context, but its easy to overuse them. Much in the same way signage can be abused, QR codes need to add something beyond the simple novelty.‖ • ―They need to add value, instead of just adding an extra step to information patrons could easily get otherwise.‖ Poorwilliam.net • ―I think there are many potential uses for QR codes in libraries, but Im not sure we are using them to their best advantage.‖ • ―I think the jury is still out. QR codes make libraries look "hip" but I dont know if people are actually using them.‖ • ―Yet another gimmick.‖ • ―I think a large portion of the success of QR Codes in • 15/34 responding library libraries comes from the buy-in by the librarians; if the librarians dont mention and make aware the use staff reported having never of the QR Codes in different areas (bibliographic scanned a QR code outside instruction, lib guides) or even use QR Codes themselves, this can contribute to project failure.‖ of work
  11. 11. How Libraries Use QR Codes Direct patrons to  Library website or catalog  Electronic resources—e-books, e- journals, databases  Library hours, maps, or meeting room or story time calendars Initiate:  Text messages, phone calls, or emails  Ask a Librarian services Populate:  Forms for scheduling meeting rooms  Help videos  Library audio tours or interactive display features
  12. 12. QR CodeProjects and Uses www.makeroadssafe.org
  13. 13.  Purpose: Services and Programs Promotion  To create a bridge between print and electronic advertising Project:  Created codes using QR Stuff (qrstuff.com) and Goo.gl (free and easy!)  Placed QR codes on printed library publicity materials (flyers, handouts, posters)  Created codes on an ad hoc basis using Goo.gl and Google Analytics for tracking
  14. 14. Generating a Free QR Code
  15. 15. Quick, Trackable QR Codes with Goo.gl1. Take a monster URL (http://lib2go.lib.overdrive.com/BB7C892D-F3A4-4957-A8CF- F70E5140167C/10/673/en/ContentDetails.htm?id=AEBE3360-15D3-4886-9298-A0D89693EA6E )2. Enter it into goo.gl to shorten it (http://goo.gl/T1WD8)3. Paste the shortened link into your browser and add .qr (http://goo.gl/T1WD8.qr )4. Save the image and enjoy!
  16. 16.  Purpose: Collection Discovery  To make patrons aware of our online resources Project:  Selected 79 electronic items (e-books and journals)  Created codes at BeeTagg.com (paid resource)  Placed shelf tags of the QR codes in their corresponding location
  17. 17. Generating a QR Code in BeeTagg
  18. 18. Shelf tags in the Physics Library
  19. 19. Instructions in the Physics Library Shelf tags by codes8.5‖x11‖ signs on walls and end caps.
  20. 20. Unbound journals inthe Physics Library. QR Codes lead to the Libraries’ online subscription.
  21. 21. A patron scans aQR Code in the Physics Library
  22. 22. The landing page the patron sees The electronic book the patron has after scanning the QR Code. chosen.
  23. 23. Pitfalls of QR Codes zebra-pictures.blogspot.com www.technotalks.com blogs.trinitydc.edu Some patrons The content the code Patrons see themhave phones that leads to is not but don’t know what look like this mobile-friendly the codes are photography.nationalgeographic.com Patrons don’t even notice the codes
  24. 24. Further ReadingAshford, R. (2010). QR codes and academic libraries. College & Research Libraries News, 71(10), 526-530.Hicks, A., & Sinkinson, C. (2011). Situated questions and answers. Reference & User Services Quarterly, 51(1), 60-69.Dempsey, M. (2011). QR Codes: Fun Fad or Valuable Tool for Libraries. Journal of Electronic Resources Librarianship, 23(3), 294-297.Mellon, M. (2011). Info on the go: Using QR codes to enhance the research experience. Brick and Click Libraries Symposium Proceedings, Northwest Missouri State University. 39-44.Tolliver-Walker, H. (2011). Making Best Use of QR Codes: Gleaning Lessons from the Latest Data. Seybold Report: Analyzing Publishing Technologies, 11(23), 2.Walsh, A. (2011). Blurring the boundaries between our physical and electronic libraries. The Electronic Library, 29(4), 429-437.
  25. 25. http://www.123rf.com Contact us Stephanie Freedle Anne Gresham Kathleen Lehmanshamblen@uark.edu agresham@springdalelibrary.org kalehman@uark.edu
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