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Putting Passion Into Your Events Georgian College, Fundraising Conference 2011

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Presentation on events for Georgian College\'s Passionate Philanthropy conference May 5th, 2011

Presentation on events for Georgian College\'s Passionate Philanthropy conference May 5th, 2011

Published in: Education, News & Politics

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  • 1. Putting Passion into Your Events
    Georgian College
    Orillia Campus
    Passionate Philanthropy Conference
    May 5th,2011
    R. Scott Fortnum, MA, CFRE
    Chief Development Officer
    Saint Elizabeth Foundation
    Adjunct Instructor, Georgian College
  • 2. Passion
  • 3. Putting Passion into your events
    Passion
    Variety of definitions but in this context: a strong feeling or emotion
    Emotion
    A person's internal state of being and involuntary, subjective, physiological response to an object or a situation, based in or tied to physical state and sensoryfeelings
  • 4. Sensory
    Sounds
    Smells
    Tastes
    Tactile sensations
    Sights
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Passion
    Passion
    Variety of definitions but in this context: a strong feeling or emotion
  • 11. Our Goal
    Design and implement our events in such a way that attendees have a positive emotional experience!
    Transfer the positive feelings about the event to positive feelings about your organization. Move people to greater levels of engagement & support.
  • 12. Elements
    Music
    Decorations
    Other sensory experiences
    Culinary delights
    Magnificent odors
  • 13. Event
    Example from an attendee
    ideally a gala or auction
    Describe the event
    Great detail, location, décor, food, dress, activities, goals
    Break participants into 4 groups
    Sights, sounds, tastes, smells & tactile
    What can be added to elicit a strong, positive, emotional response from participants
    Report back
  • 14. Cool things
    Massage tables at golf tournament
    Ladies only, free raffle
    Wieners and beans - @ Scout’s gala
    Wild game at Ducks Dinners
    Entertaining fundraising auctioneer
    Celebrity attendees
    Candles, plants, cool decor
  • 15. Event goals beyond initial revenue
    _________________
    _________________
    _________________
    _________________
  • 16. R. Scott Fortnum, MA, CFRE
    Chief Development Officer
    Saint Elizabeth Foundation
    scottfortnum@saintelizabeth.com
    416-999-9582 / @sfortnum