Putting Passion into Your Events Georgian College Orillia Campus Passionate Philanthropy Conference May 5th,2011 R. Scott Fortnum, MA, CFRE Chief Development Officer Saint Elizabeth Foundation Adjunct Instructor, Georgian College
Putting Passion into your events Passion Variety of definitions but in this context: a strong feeling or emotion Emotion A person's internal state of being and involuntary, subjective, physiological response to an object or a situation, based in or tied to physical state and sensoryfeelings
Passion Passion Variety of definitions but in this context: a strong feeling or emotion
Our Goal Design and implement our events in such a way that attendees have a positive emotional experience! Transfer the positive feelings about the event to positive feelings about your organization. Move people to greater levels of engagement & support.
Elements Music Decorations Other sensory experiences Culinary delights Magnificent odors
Event Example from an attendee ideally a gala or auction Describe the event Great detail, location, décor, food, dress, activities, goals Break participants into 4 groups Sights, sounds, tastes, smells & tactile What can be added to elicit a strong, positive, emotional response from participants Report back
Cool things Massage tables at golf tournament Ladies only, free raffle Wieners and beans - @ Scout’s gala Wild game at Ducks Dinners Entertaining fundraising auctioneer Celebrity attendees Candles, plants, cool decor