Phases of the New Sales Process

by James Colgan on Aug 18, 2010

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These are the different phases of the sales process from which Social Media Marketing objectives should be drawn. Focus on moving the needle in one or more of these phases to have an impact on the bus...

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Phases of the New Sales Process — Presentation Transcript

Xuropa Inc. James Colgan CEO Twitter: @jamescolgan Social CRM & Cloud Delivery Application For Your Software Sales Funnels Old and New

Traditional Sales Process

Customer Relationship Lifecycle Awareness Knowledge Consideration Selection Or Trial Satisfaction Loyalty Advocacy Pre-purchase Post-purchase Purchase

Social Feedback Cycle Awareness Purchase Consideration Measure Impact of Conversations Measure Relevance of Conversations The Social Web Measure Content of Conversations

http:// www.xuropa.com /blog/ http:// www.youtube.com /xuropa http:// twitter.com /xuropa

Phases of the New Sales Process

by James Colgan on Aug 18, 2010

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Phases of the New Sales Process — Presentation Transcript