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SOCAP10: Deborah Hirsh, Hoop Fund

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  • to improve the quality of their products, claim higher prices, diversify their businesses in ways that make sense (e.g. grow other products for local markets), buy much-needed equipment, or even to invest in their marketing capacities.
  • Fair Trade - large and growing network of producers and products - expanding consumer demand for fair labor, sustainable supply chains and deeper connectionsMicrolending Online - Kiva proved appeal of microlending concept - Could be directed to create much-needed financing for Fair Trade producer businesses
  • -- leverage two models…. to multiply impact on producer communities and create a unique experience for the lender
  • to improve the quality of their products (which means selling greater percentages of what they make for higher prices), diversify their businesses in ways that make sense (e.g. grow other products for local markets), buy much-needed equipment, or even to invest in their marketing capacities.

SOCAP10: Deborah Hirsh, Hoop Fund SOCAP10: Deborah Hirsh, Hoop Fund Presentation Transcript

  • The Hoop Fund
    SoCap 2010
  • Addressing gaps in Fair Trade
    1) Producers unable to sell everything on FT terms (gap between supply & demand)
    2) Producers lack access to affordable credit to build business capacity (different from pre-harvest financing)
  • The Hoop Leverages Successful Models
    Fair Trade
    - large and growing network of producers and products
    - expanding consumer demand
    Micro-lending Online
    - Kiva proved mass appeal of micro-lending concept
    - Could be directed to create much-needed financing for Fair Trade producer businesses
  • Hoop platform unites two movements
    Microloans
    Consumers make loans directly to producers
    - Capacity-building
    - Chocolate, rice, quinoa, apparel, etc
    Drive Fair Trade product sales
    Consumer purchase product from same producers
    - Partnerships with brands
  • Virtuous Cycle of Lending and Purchasing
    Creates unique, powerful experience for Consumer/Lender
    Creates multiplier effect of impact at community level
    Builds on existing business and community infrastructure
  • Invest in what you enjoy, Enjoy what you invest in!
  • How it works
    $25
    $40
    $35
    $75
    $25
    $25
    $25
    $25
    $35
    $50
    $50
    $25
  • Creating Stories and Products to Share
    “Hey! I helped produce this coffee, try it out!”
  • Hoop Pioneer Brand Partners
  • Medicinal Plant Nursery Loan Project
    Alto Huayabamba, Peru
    • Access to traditional medicinal remedies
    • Develop local sales
    • Additional revenue
    • Reforestation efforts
    Amount: $2,500
    Term: 2 years
  • Community Rice Seed-saving Loan Project
    Surin, Thailand
    • Buy a freezer for better seed conservation
    • Cultivation of endangered rice species
    • Purchase seeds boxes
    • Arrange for seed transport
    Amount: $2,500
    Term: 2 years
  • Thank you!
    jointhehoop.com
    deborah@jointhehoop.com