SOCAP10: Deborah Hirsh, Hoop Fund

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  • to improve the quality of their products, claim higher prices, diversify their businesses in ways that make sense (e.g. grow other products for local markets), buy much-needed equipment, or even to invest in their marketing capacities.
  • Fair Trade
    - large and growing network of producers and products
    - expanding consumer demand for fair labor, sustainable supply chains and deeper connections
    Microlending Online
    - Kiva proved appeal of microlending concept
    - Could be directed to create much-needed financing for Fair Trade producer businesses
  • -- leverage two models…. to multiply impact on producer communities and create a unique experience for the lender
  • to improve the quality of their products (which means selling greater percentages of what they make for higher prices), diversify their businesses in ways that make sense (e.g. grow other products for local markets), buy much-needed equipment, or even to invest in their marketing capacities.
  • SOCAP10: Deborah Hirsh, Hoop Fund

    1. 1. The Hoop Fund SoCap 2010
    2. 2. 1) Producers unable to sell everything on FT terms (gap between supply & demand) Addressing gaps in Fair Trade 2) Producers lack access to affordable credit to build business capacity (different from pre-harvest financing)
    3. 3. The Hoop Leverages Successful Models • Fair Trade - large and growing network of producers and products - expanding consumer demand • Micro-lending Online - Kiva proved mass appeal of micro-lending concept - Could be directed to create much-needed financing for Fair Trade producer businesses
    4. 4. Hoop platform unites two movements • Microloans Consumers make loans directly to producers - Capacity-building - Chocolate, rice, quinoa, apparel, etc • Drive Fair Trade product sales Consumer purchase product from same producers - Partnerships with brands
    5. 5. Virtuous Cycle of Lending and Purchasing • Creates unique, powerful experience for Consumer/Lender • Creates multiplier effect of impact at community level – Builds on existing business and community infrastructure
    6. 6. Invest in what you enjoy, Enjoy what you invest in!
    7. 7. $25 $35 $40 $75 $25 $35 $50 $50 $25 $25 $25 $25 How it works
    8. 8. “Hey! I helped produce this coffee, try it out!” Creating Stories and Products to Share
    9. 9. Hoop Pioneer Brand Partners
    10. 10. Alto Huayabamba, Peru • Access to traditional medicinal remedies • Develop local sales • Additional revenue • Reforestation efforts Medicinal Plant Nursery Loan Project Amount: $2,500 Term: 2 years
    11. 11. Surin, Thailand • Buy a freezer for better seed conservation • Cultivation of endangered rice species • Purchase seeds boxes • Arrange for seed transport Community Rice Seed-saving Loan Project Amount: $2,500 Term: 2 years
    12. 12. Thank you! jointhehoop.com deborah@jointhehoop.com

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