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What's in the Mix?: Integrating social media with traditional public relations practices

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  • 1. Sarah Findle
    Nov. 5, 2010
    What’s in the mix?
    Integrating social media with traditional
    public relations practices
    Sarah Findle – Howard Merrell & Partners – Nov. 5, 2010
  • 2. “The greatest oak was once a little nut
    that held its ground”
  • 3. Public Relations
    Social Media
  • 4. Release
    Audience
    Breaking News
    Crisis
  • 5. Press Release
    News Release
  • 6. Pitch
    Home Base
  • 7. Pitch
    Home Base
  • 8. Pitch
    Home Base
  • 9. Media
    Employee
    Potential Customer
    End-user
    Supplier
    Advocate
    Competitor
  • 10. Breaking News
    Peter Plumber plays Peter Jennings
  • 11. Crisis Communications
    Taming the fire of the real-time news feed
  • 12. Crisis Communications
    Taming the fire of the real-time news feed
  • 13. Crisis Communications
    Taming the fire of the real-time news feed
  • 14. Crisis Communications
    Taming the fire of the real-time news feed
  • 15. Release
    Audience
    Breaking News
    Crisis
  • 16. Sarah Findle
    Nov. 5, 2010
  • 17. Images
    http://www.flickr.com/photos/wilderdom/84820579/sizes/m/in/photostream/
    http://www.flickr.com/photos/7147684@N03/2047060369/sizes/l/in/photostream/
    http://www.flickr.com/photos/solarflare/4632635380/sizes/z/in/photostream/
    http://www.flickr.com/photos/sjdunphy/1311842896/sizes/l/in/photostream/
    http://www.flickr.com/photos/pinksherbet/2978651767/
    http://www.flickr.com/photos/koocbor/4520111447/sizes/l/in/photostream/
    http://jeffreylcohenphotos.com/office-window-shattered-it-was-loud
    http://www.flickr.com/photos/spiritual_marketplace/2128816884/sizes/l/in/photostream/
    http://www.flickr.com/photos/afroboof/2838083788/sizes/l/in/photostream/
    http://www.flickr.com/photos/torybrown/3118530141/
    http://www.briansolis.com/2009/04/dominos-effect/
    http://popsop.com/27625
    http://abcnews.go.com/Business/IndustryInfo/wireStory?id=7239213
    http://www.scribd.com/doc/9204719/The-Ranger-Station-Fire
    http://futuremediachange.com/2010/03/nestle-in-epic-social-media-fail/
    http://www.tnooz.com/2010/11/04/news/qantas-a380-incident-a-lesson-in-social-media-and-web-pr/