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Sarah Findle
Nov. 5, 2010
What’s in the mix?
Integrating social media with traditional
public relations practices
Sarah Fi...
“The greatest oak was once a little nut
that held its ground”
Public Relations
Social Media
Release
Audience
Breaking News
Crisis
Press Release
News Release
Pitch
Home Base
Pitch
Home Base
Pitch
Home Base
Media Employee
Supplier
End-user
Competitor
Potential Customer
Advocate
Breaking News
Crisis Communications
Taming the fire of the real-time news feed
Crisis Communications
Taming the fire of the real-time news feed
Crisis Communications
Taming the fire of the real-time news feed
Crisis Communications
Taming the fire of the real-time news feed
Release
Audience
Breaking News
Crisis
Sarah Findle
Nov. 5, 2010
Images
• http://www.flickr.com/photos/wilderdom/84820579/sizes/m/in/photostream/
• http://www.flickr.com/photos/7147684@N0...
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What's in the Mix?: Integrating social media with traditional public relations practices

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Transcript of "What's in the Mix?: Integrating social media with traditional public relations practices"

  1. 1. Sarah Findle Nov. 5, 2010 What’s in the mix? Integrating social media with traditional public relations practices Sarah Findle – Howard Merrell & Partners – Nov. 5, 2010
  2. 2. “The greatest oak was once a little nut that held its ground”
  3. 3. Public Relations Social Media
  4. 4. Release Audience Breaking News Crisis
  5. 5. Press Release News Release
  6. 6. Pitch Home Base
  7. 7. Pitch Home Base
  8. 8. Pitch Home Base
  9. 9. Media Employee Supplier End-user Competitor Potential Customer Advocate
  10. 10. Breaking News
  11. 11. Crisis Communications Taming the fire of the real-time news feed
  12. 12. Crisis Communications Taming the fire of the real-time news feed
  13. 13. Crisis Communications Taming the fire of the real-time news feed
  14. 14. Crisis Communications Taming the fire of the real-time news feed
  15. 15. Release Audience Breaking News Crisis
  16. 16. Sarah Findle Nov. 5, 2010
  17. 17. Images • http://www.flickr.com/photos/wilderdom/84820579/sizes/m/in/photostream/ • http://www.flickr.com/photos/7147684@N03/2047060369/sizes/l/in/photostream/ • http://www.flickr.com/photos/solarflare/4632635380/sizes/z/in/photostream/ • http://www.flickr.com/photos/sjdunphy/1311842896/sizes/l/in/photostream/ • http://www.flickr.com/photos/pinksherbet/2978651767/ • http://www.flickr.com/photos/koocbor/4520111447/sizes/l/in/photostream/ • http://jeffreylcohenphotos.com/office-window-shattered-it-was-loud • http://www.flickr.com/photos/spiritual_marketplace/2128816884/sizes/l/in/photostream/ • http://www.flickr.com/photos/afroboof/2838083788/sizes/l/in/photostream/ • http://www.flickr.com/photos/torybrown/3118530141/ • http://www.briansolis.com/2009/04/dominos-effect/ • http://popsop.com/27625 • http://abcnews.go.com/Business/IndustryInfo/wireStory?id=7239213 • http://www.scribd.com/doc/9204719/The-Ranger-Station-Fire • http://futuremediachange.com/2010/03/nestle-in-epic-social-media-fail/ • http://www.tnooz.com/2010/11/04/news/qantas-a380-incident-a-lesson-in-social-media-and-web-pr/
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