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What's in the Mix?: Integrating social media with traditional public relations practices

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    What's in the Mix?: Integrating social media with traditional public relations practices What's in the Mix?: Integrating social media with traditional public relations practices Presentation Transcript

    • Sarah Findle
      Nov. 5, 2010
      What’s in the mix?
      Integrating social media with traditional
      public relations practices
      Sarah Findle – Howard Merrell & Partners – Nov. 5, 2010
    • “The greatest oak was once a little nut
      that held its ground”
    • Public Relations
      Social Media
    • Release
      Audience
      Breaking News
      Crisis
    • Press Release
      News Release
    • Pitch
      Home Base
    • Pitch
      Home Base
    • Pitch
      Home Base
    • Media
      Employee
      Potential Customer
      End-user
      Supplier
      Advocate
      Competitor
    • Breaking News
      Peter Plumber plays Peter Jennings
    • Crisis Communications
      Taming the fire of the real-time news feed
    • Crisis Communications
      Taming the fire of the real-time news feed
    • Crisis Communications
      Taming the fire of the real-time news feed
    • Crisis Communications
      Taming the fire of the real-time news feed
    • Release
      Audience
      Breaking News
      Crisis
    • Sarah Findle
      Nov. 5, 2010
    • Images
      http://www.flickr.com/photos/wilderdom/84820579/sizes/m/in/photostream/
      http://www.flickr.com/photos/7147684@N03/2047060369/sizes/l/in/photostream/
      http://www.flickr.com/photos/solarflare/4632635380/sizes/z/in/photostream/
      http://www.flickr.com/photos/sjdunphy/1311842896/sizes/l/in/photostream/
      http://www.flickr.com/photos/pinksherbet/2978651767/
      http://www.flickr.com/photos/koocbor/4520111447/sizes/l/in/photostream/
      http://jeffreylcohenphotos.com/office-window-shattered-it-was-loud
      http://www.flickr.com/photos/spiritual_marketplace/2128816884/sizes/l/in/photostream/
      http://www.flickr.com/photos/afroboof/2838083788/sizes/l/in/photostream/
      http://www.flickr.com/photos/torybrown/3118530141/
      http://www.briansolis.com/2009/04/dominos-effect/
      http://popsop.com/27625
      http://abcnews.go.com/Business/IndustryInfo/wireStory?id=7239213
      http://www.scribd.com/doc/9204719/The-Ranger-Station-Fire
      http://futuremediachange.com/2010/03/nestle-in-epic-social-media-fail/
      http://www.tnooz.com/2010/11/04/news/qantas-a380-incident-a-lesson-in-social-media-and-web-pr/