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Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
Got Skills? Social Media Essentials
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Got Skills? Social Media Essentials

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  • Writing

    Strong writing is key
    Yes, social media means shorter sentences, but AP style still counts

    Variety in writing
    Blog posts, strategy papers, press releases, research, creative pieces
  • Teamwork – group/leadership

    Ability to work with wide range of people – from other interns to client facing
    Work with others in team/departments
  • No experience necessary

    Enthusiasm, personal presence
  • Think outside the box, contribute, work on the fly
  • How can you make yourself stand out? What can you do now to prepare?

  • Twitter – do not block tweets
    Listen even if you don’t contribute
    WeFollow
    Provide link on resume
    Learn how to use different tools like Hootsuite, Tweetdeck, etc
  • LinkedIn
    Complete profile
    Recommendations
    Link to blog/portfolio/etc
    Provide link on resume
  • Blog
    Nothing to write about? Portfolio
    Show knowledge of how to use most popular platforms – posterous, wordpress
    Provide link on resume
    Domain name
  • Stay up to date on news

    Google reader or RSS feed

    Regular news, more niche topics

    Mashable, TechCrunch

    SocialMediaB2B
    HubSpot
    Social Media Examiner
    Twitter/Facebook blogs

    Personal preference – food/design/friends blogs

    Have Reader 101 Doc
  • Transcript

    • 1. “The greatest oak was once a little nut that held its ground”
    • 2. Got skills? Social Media Essentials Sarah Findle Howard Merrell & Partners Nov. 9, 2010
    • 3. Interview Questions • What news do you read on a daily basis? • Can we be Facebook friends? What does your Facebook profile say about you? • What tools do you use to monitor your social media profiles? • Who are some of your favorite people you follow on Twitter? • What makes you stand out above other candidates?
    • 4. Images • http://www.flickr.com/photos/jm3/379979781/sizes/z/in/photostre am/ • http://www.flickr.com/photos/wwworks/1384952210/sizes/z/in/ph otostream/ • http://www.beaupre.com/blog/index.cfm/2008/10/ • http://www.flickr.com/photos/richo- fan/4271940123/sizes/z/in/photostream/ • http://mashable.com/2010/10/09/social-media-interns/ • http://www.flickr.com/photos/theilr/2288498938/sizes/z/in/photos tream/ • http://www.flickr.com/photos/davedugdale/5102316417/sizes/z/in /photostream/ • http://www.flickr.com/photos/mikehamm/4608534792/sizes/z/in/ photostream/

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