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Got Skills? Social Media Essentials

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  • Writing

    Strong writing is key
    Yes, social media means shorter sentences, but AP style still counts

    Variety in writing
    Blog posts, strategy papers, press releases, research, creative pieces
  • Teamwork – group/leadership

    Ability to work with wide range of people – from other interns to client facing
    Work with others in team/departments
  • No experience necessary

    Enthusiasm, personal presence
  • Think outside the box, contribute, work on the fly
  • How can you make yourself stand out? What can you do now to prepare?

  • Twitter – do not block tweets
    Listen even if you don’t contribute
    WeFollow
    Provide link on resume
    Learn how to use different tools like Hootsuite, Tweetdeck, etc
  • LinkedIn
    Complete profile
    Recommendations
    Link to blog/portfolio/etc
    Provide link on resume
  • Blog
    Nothing to write about? Portfolio
    Show knowledge of how to use most popular platforms – posterous, wordpress
    Provide link on resume
    Domain name
  • Stay up to date on news

    Google reader or RSS feed

    Regular news, more niche topics

    Mashable, TechCrunch

    SocialMediaB2B
    HubSpot
    Social Media Examiner
    Twitter/Facebook blogs

    Personal preference – food/design/friends blogs

    Have Reader 101 Doc
  • Transcript

    • 1. “The greatest oak was once a little nut that held its ground”
    • 2. Got skills? Social Media Essentials Sarah Findle Howard Merrell & Partners Nov. 9, 2010
    • 3. Interview Questions • What news do you read on a daily basis? • Can we be Facebook friends? What does your Facebook profile say about you? • What tools do you use to monitor your social media profiles? • Who are some of your favorite people you follow on Twitter? • What makes you stand out above other candidates?
    • 4. Images • http://www.flickr.com/photos/jm3/379979781/sizes/z/in/photostre am/ • http://www.flickr.com/photos/wwworks/1384952210/sizes/z/in/ph otostream/ • http://www.beaupre.com/blog/index.cfm/2008/10/ • http://www.flickr.com/photos/richo- fan/4271940123/sizes/z/in/photostream/ • http://mashable.com/2010/10/09/social-media-interns/ • http://www.flickr.com/photos/theilr/2288498938/sizes/z/in/photos tream/ • http://www.flickr.com/photos/davedugdale/5102316417/sizes/z/in /photostream/ • http://www.flickr.com/photos/mikehamm/4608534792/sizes/z/in/ photostream/

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