Strong writing is key Yes, social media means shorter sentences, but AP style still counts
Variety in writing Blog posts, strategy papers, press releases, research, creative pieces
Teamwork – group/leadership
Ability to work with wide range of people – from other interns to client facing Work with others in team/departments
No experience necessary
Enthusiasm, personal presence
Think outside the box, contribute, work on the fly
How can you make yourself stand out? What can you do now to prepare?
Twitter – do not block tweets Listen even if you don’t contribute WeFollow Provide link on resume Learn how to use different tools like Hootsuite, Tweetdeck, etc
LinkedIn Complete profile Recommendations Link to blog/portfolio/etc Provide link on resume
Blog Nothing to write about? Portfolio Show knowledge of how to use most popular platforms – posterous, wordpress Provide link on resume Domain name
Stay up to date on news
Google reader or RSS feed
Regular news, more niche topics
SocialMediaB2B HubSpot Social Media Examiner Twitter/Facebook blogs
Personal preference – food/design/friends blogs
Have Reader 101 Doc
“The greatest oak was once a little nut
that held its ground”
Social Media Essentials
Sarah Findle Howard Merrell & Partners Nov. 9, 2010
• What news do you read on a daily basis?
• Can we be Facebook friends? What does your
Facebook profile say about you?
• What tools do you use to monitor your social
• Who are some of your favorite people you
follow on Twitter?
• What makes you stand out above other