“The greatest oak was once a little nut
that held its ground”
The Changing Face of
Social Media
Sarah Findle
Howard Merrell & Partners
Nov. 9, 2010
Everyone and their mom….
In the last
year social
networking
use among
internet
users 50-64
grew by
88%
100%
1 in 10 users
50 and older
use Twitter or another service to share updates with others
64% of Twitter and 61% of Facebook users are 35 and older
The Changing Face of
Social Media
Maturing in more ways than one….
An estimated $716 million will be spent on
social media this year…
…growing to
$3.1 billion
by 2014.
Just because you aren’t listening…
…doesn’t mean no one is talking about you
Media Employee
Supplier
End-user
Competitor
Potential Customer
Advocate
LinkedIn
It’s like
MySpace
with ties.
The Changing Face of
Social Media
Sarah Findle
Howard Merrell & Partners
Nov. 9, 2010
Images
• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded#
• http://www.dvdcollectionsale.com/The-Office...
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
Changing Face of Social Media
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Changing Face of Social Media

  1. 1. “The greatest oak was once a little nut that held its ground”
  2. 2. The Changing Face of Social Media Sarah Findle Howard Merrell & Partners Nov. 9, 2010
  3. 3. Everyone and their mom….
  4. 4. In the last year social networking use among internet users 50-64 grew by 88% 100%
  5. 5. 1 in 10 users 50 and older use Twitter or another service to share updates with others
  6. 6. 64% of Twitter and 61% of Facebook users are 35 and older
  7. 7. The Changing Face of Social Media Maturing in more ways than one….
  8. 8. An estimated $716 million will be spent on social media this year… …growing to $3.1 billion by 2014.
  9. 9. Just because you aren’t listening… …doesn’t mean no one is talking about you
  10. 10. Media Employee Supplier End-user Competitor Potential Customer Advocate
  11. 11. LinkedIn It’s like MySpace with ties.
  12. 12. The Changing Face of Social Media Sarah Findle Howard Merrell & Partners Nov. 9, 2010
  13. 13. Images • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded# • http://www.dvdcollectionsale.com/The-Office-Seasons-1-5-DVD-Boxset--DVD-1780.html • http://pugetsoundblogs.com/bremertonbeat/category/higher-ed/ • http://www.flickr.com/photos/environment/2167097486/sizes/z/in/photostream/ • http://thepoeticsociety.files.wordpress.com/2010/09/screen-shot-2010-09-16-at-2-28-54-pm.png • http://www.usernetsite.com/creativity/got-facebook.php • http://www.skysoftconsulting.com/blog/wp-content/uploads/2010/09/4550766791_6c60ce3234_o-resized-600.jpg • http://www.flickr.com/photos/dborman2/3290560161/sizes/o/in/photostream/ • http://www.flickr.com/photos/nathalielaure/2765485405/sizes/m/in/photostream/ • http://farm4.static.flickr.com/3509/3255575238_5e759c1a09_z.jpg • http://nowsourcing.com/2009/04/28/social-media-motivators/ • http://www.jonathancrossfield.com/blog/2009/03/the-top-50-australian-blogs-on-1.html • http://www.flickr.com/photos/ashraful/5031575078/sizes/l/in/photostream/ • http://www.flickr.com/photos/cogdog/4131708783/sizes/l/in/photostream/ • http://www.flickr.com/photos/moonlightbulb/4871959896/sizes/l/in/photostream/ • http://www.flickr.com/photos/videocrab/116136642/sizes/l/in/photostream/
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