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Changing Face of Social Media

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  • 1. “The greatest oak was once a little nut
    that held its ground”
  • 2.
  • 3. The Changing Face of Social Media
    Sarah Findle
    Howard Merrell & Partners
    Nov. 9, 2010
  • 4. Everyone and their mom….
  • 5. In the last year social networking use among internet
    users 50-64 grew by 88%
    Use among those 65+ grew by over
    100%
  • 6. 1 in 10 users
    50 and older
    use Twitter or another service to share updates with others
  • 7. 64% of Twitter and 61% of Facebook users are 35 and older
  • 8. The Changing Face of Social Media
    Maturing in more ways than one….
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. An estimated $716 million will be spent on
    social media this year…
    …growing to
    $3.1 billion
    by 2014.
  • 14. Just because you aren’t listening…
    …doesn’t mean no one is talking about you
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Media
    Employee
    Potential Customer
    End-user
    Supplier
    Advocate
    Competitor
  • 22. LinkedIn
    It’s like
    MySpace
    with ties.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. The Changing Face of Social Media
    Sarah Findle
    Howard Merrell & Partners
    Nov. 9, 2010
  • 35. Images
    http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded#
    http://www.dvdcollectionsale.com/The-Office-Seasons-1-5-DVD-Boxset--DVD-1780.html
    http://pugetsoundblogs.com/bremertonbeat/category/higher-ed/
    http://www.flickr.com/photos/environment/2167097486/sizes/z/in/photostream/
    http://thepoeticsociety.files.wordpress.com/2010/09/screen-shot-2010-09-16-at-2-28-54-pm.png
    http://www.usernetsite.com/creativity/got-facebook.php
    http://www.skysoftconsulting.com/blog/wp-content/uploads/2010/09/4550766791_6c60ce3234_o-resized-600.jpg
    http://www.flickr.com/photos/dborman2/3290560161/sizes/o/in/photostream/
    http://www.flickr.com/photos/nathalielaure/2765485405/sizes/m/in/photostream/
    http://farm4.static.flickr.com/3509/3255575238_5e759c1a09_z.jpg
    http://nowsourcing.com/2009/04/28/social-media-motivators/
    http://www.jonathancrossfield.com/blog/2009/03/the-top-50-australian-blogs-on-1.html
    http://www.flickr.com/photos/ashraful/5031575078/sizes/l/in/photostream/
    http://www.flickr.com/photos/cogdog/4131708783/sizes/l/in/photostream/
    http://www.flickr.com/photos/moonlightbulb/4871959896/sizes/l/in/photostream/
    http://www.flickr.com/photos/videocrab/116136642/sizes/l/in/photostream/