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Changing Face of Social Media

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    Changing Face of Social Media Changing Face of Social Media Presentation Transcript

    • “The greatest oak was once a little nut
      that held its ground”
    • The Changing Face of Social Media
      Sarah Findle
      Howard Merrell & Partners
      Nov. 9, 2010
    • Everyone and their mom….
    • In the last year social networking use among internet
      users 50-64 grew by 88%
      Use among those 65+ grew by over
      100%
    • 1 in 10 users
      50 and older
      use Twitter or another service to share updates with others
    • 64% of Twitter and 61% of Facebook users are 35 and older
    • The Changing Face of Social Media
      Maturing in more ways than one….
    • An estimated $716 million will be spent on
      social media this year…
      …growing to
      $3.1 billion
      by 2014.
    • Just because you aren’t listening…
      …doesn’t mean no one is talking about you
    • Media
      Employee
      Potential Customer
      End-user
      Supplier
      Advocate
      Competitor
    • LinkedIn
      It’s like
      MySpace
      with ties.
    • The Changing Face of Social Media
      Sarah Findle
      Howard Merrell & Partners
      Nov. 9, 2010
    • Images
      http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded#
      http://www.dvdcollectionsale.com/The-Office-Seasons-1-5-DVD-Boxset--DVD-1780.html
      http://pugetsoundblogs.com/bremertonbeat/category/higher-ed/
      http://www.flickr.com/photos/environment/2167097486/sizes/z/in/photostream/
      http://thepoeticsociety.files.wordpress.com/2010/09/screen-shot-2010-09-16-at-2-28-54-pm.png
      http://www.usernetsite.com/creativity/got-facebook.php
      http://www.skysoftconsulting.com/blog/wp-content/uploads/2010/09/4550766791_6c60ce3234_o-resized-600.jpg
      http://www.flickr.com/photos/dborman2/3290560161/sizes/o/in/photostream/
      http://www.flickr.com/photos/nathalielaure/2765485405/sizes/m/in/photostream/
      http://farm4.static.flickr.com/3509/3255575238_5e759c1a09_z.jpg
      http://nowsourcing.com/2009/04/28/social-media-motivators/
      http://www.jonathancrossfield.com/blog/2009/03/the-top-50-australian-blogs-on-1.html
      http://www.flickr.com/photos/ashraful/5031575078/sizes/l/in/photostream/
      http://www.flickr.com/photos/cogdog/4131708783/sizes/l/in/photostream/
      http://www.flickr.com/photos/moonlightbulb/4871959896/sizes/l/in/photostream/
      http://www.flickr.com/photos/videocrab/116136642/sizes/l/in/photostream/