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Dale Filhaber
“Marketing is not an event…..it is a
carefully planned, well-thought out
program that takes into consideration your
goals, your budget, your resources and
your brand.”
Make Your Advertising Dollars Count
◦ Look at your own database
◦ Analyze current customers
◦ Targeting Your Best Prospects
 Can you clone them?
 Geo targeting
 Time-tested key niche segments
Make Your Advertising Dollars Count
 New Homeowners
 Homeowners with Growing Families
 Affluent Homeowners
 Homeowners with Ailments
 Homeowners with Pets
 Eco-Friendly Homeowners
 Selected Businesses
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
Make Your Advertising Dollars Count
 Tested, tried & true
 Be Creative
 Lead with Benefits
 Incorporate your Personal Values
 Live Your Brand
 Always Take the High Road
 Become Greater than Your Local
Dealership
Matching the Offer to your Target
Tickets to the Disney
FREE dog food for FidoGift Certificate to Home Store
Diapers / Gentle Detergents
Make Your Advertising Dollars Count
 Direct Mail
 Telemarketing
 Maximizing your own customer list
 Home Shows
 Door-to-Door
 Community Involvement
 Being a Resource during difficult times
 Facebook
 Twitter
 Linked In
 Blogs
Are you committed?
Make Your Advertising Dollars Count
 Mobile marketing – can you be found?
 Updating your website – can you add a
retail component to your site?
 Planning your next campaign – do you
have a year-round marketing calendar?
 Integrated marketing plan
 Disaster Planning
 Are You Ready for Rapid Response?
Reach the Right People at the Right Time
Dataman Group Direct
Working with Water Dealers since 1980
Proud to Introduce WaterProspects.com
(800) 771-3282
www.datamangroup.com

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Make Your Advertising Dollars Count

  • 2. “Marketing is not an event…..it is a carefully planned, well-thought out program that takes into consideration your goals, your budget, your resources and your brand.”
  • 4. ◦ Look at your own database ◦ Analyze current customers ◦ Targeting Your Best Prospects  Can you clone them?  Geo targeting  Time-tested key niche segments
  • 6.  New Homeowners  Homeowners with Growing Families  Affluent Homeowners  Homeowners with Ailments  Homeowners with Pets  Eco-Friendly Homeowners  Selected Businesses
  • 15.  Tested, tried & true  Be Creative  Lead with Benefits  Incorporate your Personal Values  Live Your Brand  Always Take the High Road  Become Greater than Your Local Dealership
  • 16. Matching the Offer to your Target Tickets to the Disney FREE dog food for FidoGift Certificate to Home Store Diapers / Gentle Detergents
  • 18.  Direct Mail  Telemarketing  Maximizing your own customer list  Home Shows  Door-to-Door  Community Involvement  Being a Resource during difficult times
  • 19.  Facebook  Twitter  Linked In  Blogs Are you committed?
  • 21.  Mobile marketing – can you be found?  Updating your website – can you add a retail component to your site?  Planning your next campaign – do you have a year-round marketing calendar?  Integrated marketing plan  Disaster Planning  Are You Ready for Rapid Response?
  • 22. Reach the Right People at the Right Time Dataman Group Direct Working with Water Dealers since 1980 Proud to Introduce WaterProspects.com (800) 771-3282 www.datamangroup.com