DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
It’s All About Your Page
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
 Build your page
 Connect With People
 Engage your Audience
 Influence your fans and friends
DataDale Filhaber
Dataman...
Your Page is the central place to grow your
business, build your brand and develop
relationships with your customers.
Data...
 Page name
 Category
 Description
 Photo
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
 Set a memorable web address for your Page
that you can use on marketing material to
promote your presence on Facebook
 ...
 Retail
 Business Service
 Water Filtration
 Home Improvement
 Marketing Services
 Repair
 Finance
 Construction
D...

Write a sentence about your business so
people understand what you do.

Elevator pitch
DataDale Filhaber
Dataman Group ...
DataDale Filhaber
Dataman Group Direct
Taking the
worry out of
water since
1953
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
 Choose a cover photo that represents your
brand and showcases your product or service.
It's the first thing people will ...
DataDale Filhaber
Dataman Group Direct

Use an image that's 851 x 315 pixels.

Use a unique image to represent your Page
(ex: a picture of a customer using you...
DataDale Filhaber
Dataman Group Direct
Type in free photography facebook covers and
find lots of options including ways to...

Now that you have a Page, it’s time to reach
your current and potential customers.
DataDale Filhaber
Dataman Group Direct
 Explore the options under the Build Audience
button on your admin panel. Make sure to
invite your Facebook friends to li...
DataDale Filhaber
Dataman Group Direct
 Promote your Page web address on store
signs, business cards, receipts, emails,
chalkboards and other marketing material...
 Encourage people to check in at your
business with a sign in your store, or by
offering a special discount to people who...
DataDale Filhaber
Dataman Group Direct
Placement of $25
Coupon Offer
 Encourage people to interact with your
business
 Ask questions and create posts that
encourage engagement.
 When you p...
 Make sure your posts are relevant to your
audience and business
 Be succinct, friendly and conversational
 Ask questio...

Short: Posts between 100 and 250 characters
get about 60% more likes, comments and
shares

Visual: Photo albums, pictur...
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
Word of mouth is the strongest form of
advertising. When someone interacts with your
business on Facebook it creates a sto...
 Sometimes, we just have to pay for it
DataDale Filhaber
Dataman Group Direct
 Connect with people who are the right fit
for your business using Facebook Ads.
DataDale Filhaber
Dataman Group Direct
 The system will create a sample ad for you,
using a photo from your page
 It will suggest a daily budget (usually start...

Campaign, pricing and scheduling

Name your campaign, select your budget and
set the schedule for your campaign

These...
 Facebook commits that you will never pay
more than your budget.
 Experiment
 Test
 Test again
DataDale Filhaber
Datam...
 Handling unhappy customers
 And make them into your best salespeople
DataDale Filhaber
Dataman Group Direct
 Commit
 Dedicate Resources
and
 Have Fun With It
DataDale Filhaber
Dataman Group Direct
DataDale Filhaber
Dataman Group Direct
Helping Water Quality Dealers
Reach the Right People at the Right Time
for over 30 ...
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Make Your Advertising Dollars Count

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Water Conditioning Dealers need to use a variety of Lead Generation techniques to bring quality leads into their pipeline.

This presentation provides Water Quality Dealers with suggestions to increase their lead capture in the most cost-effective way.

Published in: Services
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  • Your business is for your customers. Build relationships with them, reach new people and drive sales using Facebook.Over one billion people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends.
  • Make Your Advertising Dollars Count

    1. 1. DataDale Filhaber Dataman Group Direct
    2. 2. DataDale Filhaber Dataman Group Direct
    3. 3. DataDale Filhaber Dataman Group Direct
    4. 4. DataDale Filhaber Dataman Group Direct
    5. 5. It’s All About Your Page
    6. 6. DataDale Filhaber Dataman Group Direct
    7. 7. DataDale Filhaber Dataman Group Direct
    8. 8. DataDale Filhaber Dataman Group Direct
    9. 9. DataDale Filhaber Dataman Group Direct
    10. 10.  Build your page  Connect With People  Engage your Audience  Influence your fans and friends DataDale Filhaber Dataman Group Direct
    11. 11. Your Page is the central place to grow your business, build your brand and develop relationships with your customers. DataDale Filhaber Dataman Group Direct
    12. 12.  Page name  Category  Description  Photo DataDale Filhaber Dataman Group Direct
    13. 13. DataDale Filhaber Dataman Group Direct
    14. 14.  Set a memorable web address for your Page that you can use on marketing material to promote your presence on Facebook  Note: does not have to be the same as your company name or website….but, it can DataDale Filhaber Dataman Group Direct https://www.facebook.com/Culligan.Is.Water
    15. 15.  Retail  Business Service  Water Filtration  Home Improvement  Marketing Services  Repair  Finance  Construction DataDale Filhaber Dataman Group Direct
    16. 16.  Write a sentence about your business so people understand what you do.  Elevator pitch DataDale Filhaber Dataman Group Direct
    17. 17. DataDale Filhaber Dataman Group Direct Taking the worry out of water since 1953
    18. 18. DataDale Filhaber Dataman Group Direct
    19. 19. DataDale Filhaber Dataman Group Direct
    20. 20.  Choose a cover photo that represents your brand and showcases your product or service. It's the first thing people will see when they visit your Page. DataDale Filhaber Dataman Group Direct
    21. 21. DataDale Filhaber Dataman Group Direct
    22. 22.  Use an image that's 851 x 315 pixels.  Use a unique image to represent your Page (ex: a picture of a customer using your product or a group of photos).  Experiment with different images to see what people respond to. DataDale Filhaber Dataman Group Direct
    23. 23. DataDale Filhaber Dataman Group Direct Type in free photography facebook covers and find lots of options including ways to customize your own
    24. 24.  Now that you have a Page, it’s time to reach your current and potential customers. DataDale Filhaber Dataman Group Direct
    25. 25.  Explore the options under the Build Audience button on your admin panel. Make sure to invite your Facebook friends to like your Page.  Click on 'Invite Email Contacts' to upload your your email list and send a message asking people to like your Page. DataDale Filhaber Dataman Group Direct
    26. 26. DataDale Filhaber Dataman Group Direct
    27. 27.  Promote your Page web address on store signs, business cards, receipts, emails, chalkboards and other marketing material.  Download free Facebook table tents and stickers to promote your Page.  Use the icon on your signature  Put it everywhere! DataDale Filhaber Dataman Group Direct
    28. 28.  Encourage people to check in at your business with a sign in your store, or by offering a special discount to people who check in.  Create events on your Page and invite people to join them.  Share exclusive information and offers that people are likely to want to pass along to their friends. DataDale Filhaber Dataman Group Direct
    29. 29. DataDale Filhaber Dataman Group Direct Placement of $25 Coupon Offer
    30. 30.  Encourage people to interact with your business  Ask questions and create posts that encourage engagement.  When you post content and have conversations on your Page, you’re building loyalty and creating opportunities to generate sales DataDale Filhaber Dataman Group Direct
    31. 31.  Make sure your posts are relevant to your audience and business  Be succinct, friendly and conversational  Ask questions or seek input  Give access to exclusive information and specials  Be timely by posting about current events, holidays or news DataDale Filhaber Dataman Group Direct
    32. 32.  Short: Posts between 100 and 250 characters get about 60% more likes, comments and shares  Visual: Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively DataDale Filhaber Dataman Group Direct
    33. 33. DataDale Filhaber Dataman Group Direct
    34. 34. DataDale Filhaber Dataman Group Direct
    35. 35. Word of mouth is the strongest form of advertising. When someone interacts with your business on Facebook it creates a story. People can see when their friends endorse your business by liking your Page or connecting with it, and it can influence their own purchasing decisions. DataDale Filhaber Dataman Group Direct
    36. 36.  Sometimes, we just have to pay for it DataDale Filhaber Dataman Group Direct
    37. 37.  Connect with people who are the right fit for your business using Facebook Ads. DataDale Filhaber Dataman Group Direct
    38. 38.  The system will create a sample ad for you, using a photo from your page  It will suggest a daily budget (usually starting t $10/day)  It will suggest geography, using your local area  All you need to do is hit Promote Page to start DataDale Filhaber Dataman Group Direct
    39. 39.  Campaign, pricing and scheduling  Name your campaign, select your budget and set the schedule for your campaign  These impressions will be optimized so your ad shows to the people most likely to help you reach your goal DataDale Filhaber Dataman Group Direct
    40. 40.  Facebook commits that you will never pay more than your budget.  Experiment  Test  Test again DataDale Filhaber Dataman Group Direct
    41. 41.  Handling unhappy customers  And make them into your best salespeople DataDale Filhaber Dataman Group Direct
    42. 42.  Commit  Dedicate Resources and  Have Fun With It DataDale Filhaber Dataman Group Direct
    43. 43. DataDale Filhaber Dataman Group Direct Helping Water Quality Dealers Reach the Right People at the Right Time for over 30 years
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