video storytelling for business




  Storytelling
      and
Video Marketing
“The world is
made of stories
  not atoms”
        - Muriel Rukeyser
   American poet & Political Activist
“Storytelling is the most
powerful way to put ideas
  into the world today.”
                 - Robert McKee
         Writ...
“Either youʼre going to tell
stories that spread or you
 will become irrelevant.”
                    - Seth Godin
       ...
“Tell me a story.”
              - Don Hewitt
60 Minutes Creator, replied when asked
 by an aspiring young journalist what...
So why are
your best stories
   a secret?
No more secrets!
Use video marketing to
   tell your stories.
Why video?

1. Grab people’s attention instantly
2. Tell your story in less time
3. Bring your ideas to life
4. Make your ...
3 kinds of online video for business.
Conversion Video
Have a clear conversion goal for your home page
video. Needs to be an engaging experience.
Tell your stor...
6
       Tips for
Using Video to Market
Your Small Business …
1.
        Aim for Authentic,
        Actionable Content

         Be authentic. Be personal.
Keep it short and the less s...
2.
             Optimize Video for
              Google Search

   Videos have an 11,000 to one chance of
  landing on the...
3.
          Add Video to Your
           Facebook Page

   Use video to show the human side of your
       company. Think...
4.
          Put Video on YouTube
          and Other Video Sites

YouTube is the second largest search engine.*
 Reach an...
5.
  Add video to Your Google Local
         Business Listing.

   By adding video to your business listing on
Google Loca...
6.
      Use Video Email Marketing
            with Analytics

Use video marketing with email and social media
  and drive...
video storytelling for business


            Thank you!


      Dave Neelsen
 dave@storyfirstgroup.com
      608.576.0174...
Upcoming SlideShare
Loading in...5
×

Storytelling And Video Marketing

1,980

Published on

Presentation on the power and potential of video storytelling for small business by Dave Neelsen, founder of StoryFirst Group, and co-founder of StoryFirst Media - story driven marketing and video marketing firms with offices in Madison, WI and Austin, TX.

Published in: Business
2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,980
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
50
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Storytelling And Video Marketing"

  1. 1. video storytelling for business Storytelling and Video Marketing
  2. 2. “The world is made of stories not atoms” - Muriel Rukeyser American poet & Political Activist
  3. 3. “Storytelling is the most powerful way to put ideas into the world today.” - Robert McKee Writer, professor, and “story guru”
  4. 4. “Either youʼre going to tell stories that spread or you will become irrelevant.” - Seth Godin Author and marketing expert
  5. 5. “Tell me a story.” - Don Hewitt 60 Minutes Creator, replied when asked by an aspiring young journalist what is his secret to success.
  6. 6. So why are your best stories a secret?
  7. 7. No more secrets! Use video marketing to tell your stories.
  8. 8. Why video? 1. Grab people’s attention instantly 2. Tell your story in less time 3. Bring your ideas to life 4. Make your site stickier 5. Create a buzz with viral (shared) video 6. Bring your website into the 21st century
  9. 9. 3 kinds of online video for business.
  10. 10. Conversion Video Have a clear conversion goal for your home page video. Needs to be an engaging experience. Tell your story! Conversion examples … - Spend more time on your site - Visit your physical store - Inquire for more information - Pass on your story - share their story Align the focus of your video with your conversion goal.
  11. 11. 6 Tips for Using Video to Market Your Small Business …
  12. 12. 1. Aim for Authentic, Actionable Content Be authentic. Be personal. Keep it short and the less scripted the better. Give people a reason or way to connect with you!
  13. 13. 2. Optimize Video for Google Search Videos have an 11,000 to one chance of landing on the first page of Google results. Text has a 500,000 to one chance. Video has a 50 times better chance of getting to the top of search rankings! *Source: Forrester Research
  14. 14. 3. Add Video to Your Facebook Page Use video to show the human side of your company. Think fun and creative. Video on social networks brings new customers as your fans share your video. Your audience is as large as your fan bases networks!
  15. 15. 4. Put Video on YouTube and Other Video Sites YouTube is the second largest search engine.* Reach an audience who might otherwise not find you, without incurring added bandwidth costs. Small businesses can create valuable new relationships and build sales without getting a million views! *Source: Comscore
  16. 16. 5. Add video to Your Google Local Business Listing. By adding video to your business listing on Google Local, you’ll be able to tell your story and connect with people when they are searching and ready to buy. This ultra-targeted form of marketing is highly effective for driving clicks and calls!
  17. 17. 6. Use Video Email Marketing with Analytics Use video marketing with email and social media and drive 4-7 times higher* engagement and response rates. Combine video landing pages with analytics that instantly report viewer engagement, response and viral activity by email address! *Source: Flimp
  18. 18. video storytelling for business Thank you! Dave Neelsen dave@storyfirstgroup.com 608.576.0174 bringing content to life
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×