On-Site WordPress Optimization
2© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comOn-Site vs. Off-SiteOn-Site Off-SiteFull Cont...
3© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Easy to install2. Easy to use3. Easy to de...
4© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Duplicate content2. Easy to break3. Popula...
5© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. WordPress SEO (Joost de Valk)2. Limit Logi...
6© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Copied Content2. Author Page3. Date Page4....
7© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Discoverysite:yourdomain....
8© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - DiscoveryGo to the last p...
9© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Discovery243 Pages are Co...
10© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - DiscoveryFACE PALM
11© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
12© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
13© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
14© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing“Noindex, follow” ...
15© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - Discovery
16© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - DiscoveryBad!Bad!Bad!Bad!You G...
17© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - Fixing
18© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Organize, organize, organize!2. Site shou...
19© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat do you consider to be good items?Widget...
20© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Bio2. Search3. Popular Posts4. Contact5. ...
21© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat do you consider to be bad items?Widgets...
22© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDon‟t use the widget area to cram stuff in t...
23© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDon‟t use the widget area to cram stuff in t...
24© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Sitemaps are used to inform search engine...
25© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - LayoutView of WordPress SEO Sitem...
26© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - Layout<url><loc>http://www.steven...
27© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - PriorityPage PriorityHome Page 10...
28© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - PriorityVery Un-Recommended Sitem...
29© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - Priority
30© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps – How to change
31© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat are the „On-Site‟ items of a pagethat e...
32© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Title2. Headers H2 – H73. Length of Conte...
33© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comHeader TagsH1H2
34© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comHeader Tags – Not Just for Robots
35© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. The length is going to be Niche specific....
36© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle links are when a link points to an it...
37© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle Links – Media Editor
38© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle Links – Media Page Editor
39© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAre you using Authorship?Authorship?
40© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Why Do It?
41© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – What’s It Look Like?• Author Ph...
42© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – What’s It Look Like?OldNew
43© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comhttps://www.google.com/webmasters/tools/labs...
44© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
45© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
46© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
47© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
48© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
49© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1Click on About
50© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1Copy URL
51© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 2 - WordPressPaste URL
52© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
53© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
54© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
55© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comExpect it to take between 4 – 7 weeks for yo...
56© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Part 4 - WaitUse this time wise...
57© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comPage Before After After w/cached imgsHome 1....
58© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. WordPress SEO (Joost de Valk)2. Limit Log...
59© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
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On-site SEO with WordPress

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WordPress is a great platform for creating websites, but there are a few items that can be tweaked to increase your visibility in the search engines.

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On-site SEO with WordPress

  1. 1. On-Site WordPress Optimization
  2. 2. 2© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comOn-Site vs. Off-SiteOn-Site Off-SiteFull Control Limited or No ControlContent Submit once, can‟t change afterWebsite Architecture Leverage Their AuthorityInternal LinkingSitemap Control
  3. 3. 3© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Easy to install2. Easy to use3. Easy to develop using the platform4. Big development community5. Plugins to do most anything6. “Mostly” SEO friendly at time of installWhy WordPress?
  4. 4. 4© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Duplicate content2. Easy to break3. Popular platforms get hacked more often4. Can be slowProblems with WordPress
  5. 5. 5© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. WordPress SEO (Joost de Valk)2. Limit Login Attempts (Johan Eendeldt)3. Slick Social Share (Lee Chestnutt)4. W3 Total Cache (Frederick Townes)5. WP-DB Manager (Lester „GaMerZ‟ Chan)Preferred Plugins
  6. 6. 6© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Copied Content2. Author Page3. Date Page4. Category Page5. Tag PageDuplicate Content
  7. 7. 7© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Discoverysite:yourdomain.comGo to Last PageRepeat the Search
  8. 8. 8© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - DiscoveryGo to the last page:...existing-stuff&start=990Type this at the end of the URL
  9. 9. 9© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Discovery243 Pages are Considered Duplicate!
  10. 10. 10© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - DiscoveryFACE PALM
  11. 11. 11© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
  12. 12. 12© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
  13. 13. 13© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
  14. 14. 14© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing“Noindex, follow” everything except:Posts, Pages, any Custom Post Types in custom themes
  15. 15. 15© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - Discovery
  16. 16. 16© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - DiscoveryBad!Bad!Bad!Bad!You Get The Point!
  17. 17. 17© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - Fixing
  18. 18. 18© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Organize, organize, organize!2. Site shouldn‟t have more than a handful of topics – 53. Always have a Home options on the left, everyone doesn‟t know thelogo is clickable4. Duplicate the menu on the bottom for a better userexperienceMenus
  19. 19. 19© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat do you consider to be good items?Widgets – Good
  20. 20. 20© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Bio2. Search3. Popular Posts4. Contact5. Login for Member Sites6. Newsletter SignupWidgets – Good
  21. 21. 21© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat do you consider to be bad items?Widgets – Bad
  22. 22. 22© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDon‟t use the widget area to cram stuff in that 1% of users „may‟ use!1. ArchivesWidgets - Bad181 Links on Every Page!
  23. 23. 23© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDon‟t use the widget area to cram stuff in that 1% of users „may‟ use!1. Archives2. Twitter Feed3. Flashing Banners4. RSS FeedsWidgets - Bad
  24. 24. 24© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Sitemaps are used to inform search engines about the pages andpriority on a website.2. Typically located at:a) /sitemap.xmlb) /sitemap_index.xml ( WordPress SEO default )Sitemaps - XML
  25. 25. 25© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - LayoutView of WordPress SEO Sitemap Layout
  26. 26. 26© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - Layout<url><loc>http://www.stevenferrino.com/php-ioncube-loader/</loc><lastmod>2011-05-12T13:53:40+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url>Code of Sitemap Layout
  27. 27. 27© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - PriorityPage PriorityHome Page 100%Primary / Important Pages 80%Typical Pages 60%Old / Not Important Pages 20% - 50%Recommended Sitemap PrioritiesGo back and re-prioritize old, outdated, unimportant pages
  28. 28. 28© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - PriorityVery Un-Recommended Sitemap PrioritiesBad User! I‟m takingaway your keyboardNo, NO, NO!
  29. 29. 29© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - Priority
  30. 30. 30© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps – How to change
  31. 31. 31© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat are the „On-Site‟ items of a pagethat effect it‟s rankings?Page Items
  32. 32. 32© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Title2. Headers H2 – H73. Length of Content ?4. Number of Incoming Links ?5. Outgoing Links to High Authority websites ?6. Images ?7. Writers Authority ?Page Items
  33. 33. 33© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comHeader TagsH1H2
  34. 34. 34© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comHeader Tags – Not Just for Robots
  35. 35. 35© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. The length is going to be Niche specific. Look at the top 10 for aparticular niche to get a rough estimate. Will probably be between 300– 1200.2. Always write with the user in mind.3. Make sure it reads well.4. Bad content doesn‟t get shared.Length of Content
  36. 36. 36© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle links are when a link points to an item thathas no outgoing linksDangle Links• Webpage• Image• PDF• Code Snippet
  37. 37. 37© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle Links – Media Editor
  38. 38. 38© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle Links – Media Page Editor
  39. 39. 39© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAre you using Authorship?Authorship?
  40. 40. 40© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Why Do It?
  41. 41. 41© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – What’s It Look Like?• Author Photo• Author Name• How Many Circled?
  42. 42. 42© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – What’s It Look Like?OldNew
  43. 43. 43© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comhttps://www.google.com/webmasters/tools/labs-author-stats-1?hl=en&pli=1Authorship - Stats
  44. 44. 44© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  45. 45. 45© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  46. 46. 46© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  47. 47. 47© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  48. 48. 48© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  49. 49. 49© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1Click on About
  50. 50. 50© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1Copy URL
  51. 51. 51© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 2 - WordPressPaste URL
  52. 52. 52© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
  53. 53. 53© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
  54. 54. 54© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
  55. 55. 55© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comExpect it to take between 4 – 7 weeks for your picture to start showingup.Authorship – Part 4 - Wait
  56. 56. 56© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Part 4 - WaitUse this time wisely Human!
  57. 57. 57© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comPage Before After After w/cached imgsHome 1.33 s / 10.97 s 870 ms / 9.72 s 173ms / 9.86 sConsulting 1.25 s / 10.88 s 340 ms / 10.65 s 121ms / 7.25 sTraining To Go 810 ms / 10.97 s 303 ms / 10.25 s 162 ms / 9.02 sSEO Tools 1.2 s / 12.08 s 317 ms / 10.24 161 ms / 8.75 sCaching – W3 Total CacheTesting W3 Total Cache plugin on seotrainingsw.com. Testing before plugin isactivated, after activated with a clear cache, and last with a page refresh utilizingcached items.First number is just the HTML page, second is full page withimages, css, javascript etc.
  58. 58. 58© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. WordPress SEO (Joost de Valk)2. Limit Login Attempts (Johan Eendeldt)3. Slick Social Share (Lee Chestnutt)4. W3 Total Cache (Frederick Townes)5. WP-DB Manager (Lester „GaMerZ‟ Chan)Preferred Plugins
  59. 59. 59© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com

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