• Save
On-site SEO with WordPress
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

On-site SEO with WordPress

  • 967 views
Uploaded on

WordPress is a great platform for creating websites, but there are a few items that can be tweaked to increase your visibility in the search engines.

WordPress is a great platform for creating websites, but there are a few items that can be tweaked to increase your visibility in the search engines.

More in: Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
967
On Slideshare
964
From Embeds
3
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 3

http://www.linkedin.com 1
http://wplearningtools.com 1
http://www.pinterest.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. On-Site WordPress Optimization
  • 2. 2© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comOn-Site vs. Off-SiteOn-Site Off-SiteFull Control Limited or No ControlContent Submit once, can‟t change afterWebsite Architecture Leverage Their AuthorityInternal LinkingSitemap Control
  • 3. 3© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Easy to install2. Easy to use3. Easy to develop using the platform4. Big development community5. Plugins to do most anything6. “Mostly” SEO friendly at time of installWhy WordPress?
  • 4. 4© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Duplicate content2. Easy to break3. Popular platforms get hacked more often4. Can be slowProblems with WordPress
  • 5. 5© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. WordPress SEO (Joost de Valk)2. Limit Login Attempts (Johan Eendeldt)3. Slick Social Share (Lee Chestnutt)4. W3 Total Cache (Frederick Townes)5. WP-DB Manager (Lester „GaMerZ‟ Chan)Preferred Plugins
  • 6. 6© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Copied Content2. Author Page3. Date Page4. Category Page5. Tag PageDuplicate Content
  • 7. 7© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Discoverysite:yourdomain.comGo to Last PageRepeat the Search
  • 8. 8© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - DiscoveryGo to the last page:...existing-stuff&start=990Type this at the end of the URL
  • 9. 9© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Discovery243 Pages are Considered Duplicate!
  • 10. 10© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - DiscoveryFACE PALM
  • 11. 11© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
  • 12. 12© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
  • 13. 13© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
  • 14. 14© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing“Noindex, follow” everything except:Posts, Pages, any Custom Post Types in custom themes
  • 15. 15© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - Discovery
  • 16. 16© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - DiscoveryBad!Bad!Bad!Bad!You Get The Point!
  • 17. 17© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - Fixing
  • 18. 18© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Organize, organize, organize!2. Site shouldn‟t have more than a handful of topics – 53. Always have a Home options on the left, everyone doesn‟t know thelogo is clickable4. Duplicate the menu on the bottom for a better userexperienceMenus
  • 19. 19© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat do you consider to be good items?Widgets – Good
  • 20. 20© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Bio2. Search3. Popular Posts4. Contact5. Login for Member Sites6. Newsletter SignupWidgets – Good
  • 21. 21© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat do you consider to be bad items?Widgets – Bad
  • 22. 22© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDon‟t use the widget area to cram stuff in that 1% of users „may‟ use!1. ArchivesWidgets - Bad181 Links on Every Page!
  • 23. 23© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDon‟t use the widget area to cram stuff in that 1% of users „may‟ use!1. Archives2. Twitter Feed3. Flashing Banners4. RSS FeedsWidgets - Bad
  • 24. 24© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Sitemaps are used to inform search engines about the pages andpriority on a website.2. Typically located at:a) /sitemap.xmlb) /sitemap_index.xml ( WordPress SEO default )Sitemaps - XML
  • 25. 25© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - LayoutView of WordPress SEO Sitemap Layout
  • 26. 26© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - Layout<url><loc>http://www.stevenferrino.com/php-ioncube-loader/</loc><lastmod>2011-05-12T13:53:40+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url>Code of Sitemap Layout
  • 27. 27© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - PriorityPage PriorityHome Page 100%Primary / Important Pages 80%Typical Pages 60%Old / Not Important Pages 20% - 50%Recommended Sitemap PrioritiesGo back and re-prioritize old, outdated, unimportant pages
  • 28. 28© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - PriorityVery Un-Recommended Sitemap PrioritiesBad User! I‟m takingaway your keyboardNo, NO, NO!
  • 29. 29© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - Priority
  • 30. 30© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps – How to change
  • 31. 31© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat are the „On-Site‟ items of a pagethat effect it‟s rankings?Page Items
  • 32. 32© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Title2. Headers H2 – H73. Length of Content ?4. Number of Incoming Links ?5. Outgoing Links to High Authority websites ?6. Images ?7. Writers Authority ?Page Items
  • 33. 33© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comHeader TagsH1H2
  • 34. 34© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comHeader Tags – Not Just for Robots
  • 35. 35© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. The length is going to be Niche specific. Look at the top 10 for aparticular niche to get a rough estimate. Will probably be between 300– 1200.2. Always write with the user in mind.3. Make sure it reads well.4. Bad content doesn‟t get shared.Length of Content
  • 36. 36© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle links are when a link points to an item thathas no outgoing linksDangle Links• Webpage• Image• PDF• Code Snippet
  • 37. 37© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle Links – Media Editor
  • 38. 38© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle Links – Media Page Editor
  • 39. 39© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAre you using Authorship?Authorship?
  • 40. 40© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Why Do It?
  • 41. 41© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – What’s It Look Like?• Author Photo• Author Name• How Many Circled?
  • 42. 42© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – What’s It Look Like?OldNew
  • 43. 43© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comhttps://www.google.com/webmasters/tools/labs-author-stats-1?hl=en&pli=1Authorship - Stats
  • 44. 44© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  • 45. 45© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  • 46. 46© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  • 47. 47© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  • 48. 48© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  • 49. 49© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1Click on About
  • 50. 50© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1Copy URL
  • 51. 51© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 2 - WordPressPaste URL
  • 52. 52© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
  • 53. 53© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
  • 54. 54© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
  • 55. 55© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comExpect it to take between 4 – 7 weeks for your picture to start showingup.Authorship – Part 4 - Wait
  • 56. 56© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Part 4 - WaitUse this time wisely Human!
  • 57. 57© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comPage Before After After w/cached imgsHome 1.33 s / 10.97 s 870 ms / 9.72 s 173ms / 9.86 sConsulting 1.25 s / 10.88 s 340 ms / 10.65 s 121ms / 7.25 sTraining To Go 810 ms / 10.97 s 303 ms / 10.25 s 162 ms / 9.02 sSEO Tools 1.2 s / 12.08 s 317 ms / 10.24 161 ms / 8.75 sCaching – W3 Total CacheTesting W3 Total Cache plugin on seotrainingsw.com. Testing before plugin isactivated, after activated with a clear cache, and last with a page refresh utilizingcached items.First number is just the HTML page, second is full page withimages, css, javascript etc.
  • 58. 58© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. WordPress SEO (Joost de Valk)2. Limit Login Attempts (Johan Eendeldt)3. Slick Social Share (Lee Chestnutt)4. W3 Total Cache (Frederick Townes)5. WP-DB Manager (Lester „GaMerZ‟ Chan)Preferred Plugins
  • 59. 59© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com