On-site SEO with WordPress

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WordPress is a great platform for creating websites, but there are a few items that can be tweaked to increase your visibility in the search engines.

WordPress is a great platform for creating websites, but there are a few items that can be tweaked to increase your visibility in the search engines.

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  • 1. On-Site WordPress Optimization
  • 2. 2© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comOn-Site vs. Off-SiteOn-Site Off-SiteFull Control Limited or No ControlContent Submit once, can‟t change afterWebsite Architecture Leverage Their AuthorityInternal LinkingSitemap Control
  • 3. 3© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Easy to install2. Easy to use3. Easy to develop using the platform4. Big development community5. Plugins to do most anything6. “Mostly” SEO friendly at time of installWhy WordPress?
  • 4. 4© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Duplicate content2. Easy to break3. Popular platforms get hacked more often4. Can be slowProblems with WordPress
  • 5. 5© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. WordPress SEO (Joost de Valk)2. Limit Login Attempts (Johan Eendeldt)3. Slick Social Share (Lee Chestnutt)4. W3 Total Cache (Frederick Townes)5. WP-DB Manager (Lester „GaMerZ‟ Chan)Preferred Plugins
  • 6. 6© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Copied Content2. Author Page3. Date Page4. Category Page5. Tag PageDuplicate Content
  • 7. 7© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Discoverysite:yourdomain.comGo to Last PageRepeat the Search
  • 8. 8© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - DiscoveryGo to the last page:...existing-stuff&start=990Type this at the end of the URL
  • 9. 9© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Discovery243 Pages are Considered Duplicate!
  • 10. 10© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - DiscoveryFACE PALM
  • 11. 11© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
  • 12. 12© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
  • 13. 13© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing
  • 14. 14© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDuplicate Content - Fixing“Noindex, follow” everything except:Posts, Pages, any Custom Post Types in custom themes
  • 15. 15© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - Discovery
  • 16. 16© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - DiscoveryBad!Bad!Bad!Bad!You Get The Point!
  • 17. 17© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAttachments - Fixing
  • 18. 18© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Organize, organize, organize!2. Site shouldn‟t have more than a handful of topics – 53. Always have a Home options on the left, everyone doesn‟t know thelogo is clickable4. Duplicate the menu on the bottom for a better userexperienceMenus
  • 19. 19© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat do you consider to be good items?Widgets – Good
  • 20. 20© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Bio2. Search3. Popular Posts4. Contact5. Login for Member Sites6. Newsletter SignupWidgets – Good
  • 21. 21© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat do you consider to be bad items?Widgets – Bad
  • 22. 22© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDon‟t use the widget area to cram stuff in that 1% of users „may‟ use!1. ArchivesWidgets - Bad181 Links on Every Page!
  • 23. 23© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDon‟t use the widget area to cram stuff in that 1% of users „may‟ use!1. Archives2. Twitter Feed3. Flashing Banners4. RSS FeedsWidgets - Bad
  • 24. 24© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Sitemaps are used to inform search engines about the pages andpriority on a website.2. Typically located at:a) /sitemap.xmlb) /sitemap_index.xml ( WordPress SEO default )Sitemaps - XML
  • 25. 25© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - LayoutView of WordPress SEO Sitemap Layout
  • 26. 26© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - Layout<url><loc>http://www.stevenferrino.com/php-ioncube-loader/</loc><lastmod>2011-05-12T13:53:40+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url>Code of Sitemap Layout
  • 27. 27© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - PriorityPage PriorityHome Page 100%Primary / Important Pages 80%Typical Pages 60%Old / Not Important Pages 20% - 50%Recommended Sitemap PrioritiesGo back and re-prioritize old, outdated, unimportant pages
  • 28. 28© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - PriorityVery Un-Recommended Sitemap PrioritiesBad User! I‟m takingaway your keyboardNo, NO, NO!
  • 29. 29© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps - Priority
  • 30. 30© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comSitemaps – How to change
  • 31. 31© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comWhat are the „On-Site‟ items of a pagethat effect it‟s rankings?Page Items
  • 32. 32© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. Title2. Headers H2 – H73. Length of Content ?4. Number of Incoming Links ?5. Outgoing Links to High Authority websites ?6. Images ?7. Writers Authority ?Page Items
  • 33. 33© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comHeader TagsH1H2
  • 34. 34© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comHeader Tags – Not Just for Robots
  • 35. 35© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. The length is going to be Niche specific. Look at the top 10 for aparticular niche to get a rough estimate. Will probably be between 300– 1200.2. Always write with the user in mind.3. Make sure it reads well.4. Bad content doesn‟t get shared.Length of Content
  • 36. 36© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle links are when a link points to an item thathas no outgoing linksDangle Links• Webpage• Image• PDF• Code Snippet
  • 37. 37© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle Links – Media Editor
  • 38. 38© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comDangle Links – Media Page Editor
  • 39. 39© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAre you using Authorship?Authorship?
  • 40. 40© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Why Do It?
  • 41. 41© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – What’s It Look Like?• Author Photo• Author Name• How Many Circled?
  • 42. 42© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – What’s It Look Like?OldNew
  • 43. 43© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comhttps://www.google.com/webmasters/tools/labs-author-stats-1?hl=en&pli=1Authorship - Stats
  • 44. 44© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  • 45. 45© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  • 46. 46© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  • 47. 47© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  • 48. 48© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1
  • 49. 49© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1Click on About
  • 50. 50© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 1Copy URL
  • 51. 51© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 2 - WordPressPaste URL
  • 52. 52© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
  • 53. 53© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
  • 54. 54© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Setup Part 3 - Test
  • 55. 55© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comExpect it to take between 4 – 7 weeks for your picture to start showingup.Authorship – Part 4 - Wait
  • 56. 56© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comAuthorship – Part 4 - WaitUse this time wisely Human!
  • 57. 57© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.comPage Before After After w/cached imgsHome 1.33 s / 10.97 s 870 ms / 9.72 s 173ms / 9.86 sConsulting 1.25 s / 10.88 s 340 ms / 10.65 s 121ms / 7.25 sTraining To Go 810 ms / 10.97 s 303 ms / 10.25 s 162 ms / 9.02 sSEO Tools 1.2 s / 12.08 s 317 ms / 10.24 161 ms / 8.75 sCaching – W3 Total CacheTesting W3 Total Cache plugin on seotrainingsw.com. Testing before plugin isactivated, after activated with a clear cache, and last with a page refresh utilizingcached items.First number is just the HTML page, second is full page withimages, css, javascript etc.
  • 58. 58© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com1. WordPress SEO (Joost de Valk)2. Limit Login Attempts (Johan Eendeldt)3. Slick Social Share (Lee Chestnutt)4. W3 Total Cache (Frederick Townes)5. WP-DB Manager (Lester „GaMerZ‟ Chan)Preferred Plugins
  • 59. 59© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com