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Why Your Online Marketing Is Failing And What To Do About It
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Why Your Online Marketing Is Failing And What To Do About It

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99% of people looking at your listing online are not interested in it. …

99% of people looking at your listing online are not interested in it.
35% of people looking at your listing online are real leads but interested in other properties.
Your Online Marketing is targeting only 1% of the market.


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  • 1. Why Your Online Marketing is Failing And what to do about it. 99 – 33 - 1:  99% of people looking at your listing online are not interested in it and will not contact you.  33% of people looking at your listing online are real leads but interested in other properties.  Your Online Marketing is targeting only 1% of online real estate buyers. Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com
  • 2. Why Your Online Marketing is Failing And what to do about it. How will you generate more leads from the 32% of online buyers that are real buyers, but who are not interested in your listings? Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com
  • 3. Why Your Online Marketing is Failing Your Property Detail: 1% Trulia’s Tools and Info: 33% Your listing should be on Trulia, but do not rely on Trulia to send you a lot of leads when they are targeting the 33% market vs. your 1%.. Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com
  • 4. Why Your Online Marketing is Failing Your Property Detail: 1% Zillow’s Tools and Info: 33% Your listing should be on Zillow, but do not rely on Zillow to send you a lot of leads when they are targeting the 33% market vs. your 1%.. Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com
  • 5. Why Your Online Marketing is Failing Your Property Detail: 1% Your Tools and Info. 0% Your listing should be on Craig’s List, but to not include all your tools and local information is to miss out on the 33% of potential leads that are looking for real estate, just not your listing! Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com
  • 6. Why Your Online Marketing is Failing Your Property Detail: 1% Your Tools and Info. 33% Your listing on Craig’s List with your tools and local information putting you in the position to capture your share of the 33% of buyers looking for real estate in your market! Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com
  • 7. Actual Google Analytics Numbers of Referral Traffic Sources of Traffic to a Real Estate Broker’s Website: - Listings on Trulia, Zillow and Realtor.com: 100+ - Listings following principals on Craig’s List Ad: 45 Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com
  • 8. The 4 Keys to Successful Online Marketing: 1. 6-10 good pictures. Not 1 and not 50. 2. Include basic marketing info, not the disclosure package! 3. Include links to multiple searches and local information. 9. Give buyers multiple reasons and ways to contact you. Follow these principals, like the big websites, and you will start getting your share of the 33% of real leads online! Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com