More Google = More People = More Leads: SEO to Leads the Easy Way

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Learn how to leverage your real estate listings in your online marketing to generate lots of good SEO for you and your website. SEO is key to people finding you on the Internet, and the more people find you, the more good leads you will get.

It is easy, mostly free and very powerful.

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  • Consumers search all over the place for real estate on the Internet. The major syndication websites, Craigslist and Google.
  • Your listing information is automatically syndicated to the major real estate related websites
  • Craigslist is a free form marketing platform with a major section for Real Estate covering most areas of the United States
  • Google is getting bigger every day and is a major resource for people searching real estate
  • Almost 70% of people never get past the first page of search results
  • But there are some simple ways you can do to get started on your way to Google SEO success and they will help you in your other online marketing as well
  • The top real estate keywords center on ‘Homes for Sale in…’ and ‘Real Estate for Sale in…” and the basic variations including luxury, waterfront as appropriate.
  • It starts with your website URL. If you already have a brand that is well known, then keep it, but if not…and most do not, see how you can get a new one with keywords in the domain path.
  • These are also easy for people to remember as that is what they are typing into Google and you can highlight this strategy in your listing presentations!
  • You all have a main sales area…a city, a county, etc. But what are the areas within that market that a majority of your clients buy or sell in. This could even be a subdivision, neighborhood, etc. But it should be something that you can run and save a search for with your IDX provider.
  • Now put your real estate key words to each of the areas including your main area.
  • At your website create a page for each area and it can look as simple as this. Title, Content and link to the areas IDX property search.
  • Using your IDX, create and save searches for each of your areas and then link them to the search titles.
  • More Google = More People = More Leads: SEO to Leads the Easy Way

    1. 1. Generate More Leads & Win More Listings… When Consumers Find You Online. Scott Pierce CEO / Founder Listings-to-Leads
    2. 2. The Search Begins… <ul><li>Realtor.com, Trulia, Zillow and More (automatic listing syndication) </li></ul><ul><li>Craigslist (free form marketing) </li></ul><ul><li>Google (Internet Search – Listings / Websites) </li></ul>
    3. 3. Automatic Syndication <ul><li>ListHub automatically syndicates most listings to most of the leading websites where consumers search for Real Estate. </li></ul>
    4. 4. craigslist <ul><li>- A free form marketing platform </li></ul><ul><li>- No automatic syndication allowed </li></ul>
    5. 5. G o o g l e <ul><li>14 Billion Internet Searches a Month </li></ul><ul><li>1998 – 26 million pages Indexed by Google </li></ul><ul><li>2000 – 1 Billion pages Indexed by Google </li></ul><ul><li>2008 – 1 Trillion pages Indexed by Google </li></ul>
    6. 6. G o o g l e
    7. 7. 3 Steps to Better G o o g l e <ul><li>The 3 tips to getting found on Google </li></ul><ul><li>all relate to Keywords and are: </li></ul><ul><li>1. Keyword Website URL </li></ul><ul><li>2. Keyword Website Content </li></ul><ul><li>3. Keyword Inbound Links </li></ul>
    8. 8. Top Keywords <ul><li>Top G o o g l e keyword searches are variations of: </li></ul><ul><ul><li>Homes for Sale in…. </li></ul></ul><ul><ul><li>Real Estate for Sale in… </li></ul></ul><ul><ul><ul><ul><li>Westchester Real Estate for Sale </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Homes for Sale in Sleepy Hollow </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Home for Sale in Dobbs Ferry </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Real Estate for Sale in Rye </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yorktown Properties for Sale </li></ul></ul></ul></ul>
    9. 9. Keywords: Website URL <ul><li>Place Your Keywords in the URL Path of Domain: </li></ul><ul><li>WestchestersBestHomesForSale.com* </li></ul><ul><li>- Godaddy.com and search for an Keyword URL </li></ul><ul><li>- Try different combinations </li></ul><ul><li>- Not too long, makes sense and is easy to remember. </li></ul>
    10. 10. Keywords: Website URL <ul><li>Google Rewards URLs with Keywords </li></ul><ul><li>Consumers Like & Remember </li></ul><ul><li>Highlight in Listing Presentations </li></ul>
    11. 11. KEYWORDS: WEBSITE CONTENT - IDX <ul><li>Now take it down to the sales areas WITHIN your main sales area. </li></ul>Ardsley Bedford Hills Bronxville Cortlandt Manor Dobbs Ferry
    12. 12. KEYWORDS: WEBSITE CONTENT - IDX Westchester Homes for Sale Ardsley Homes for Sale Bedford Hills Homes for Sale Bronxville Homes for Sale Cortlandt Manor Homes for Sale Dobbs Ferry Homes for Sale
    13. 13. KEYWORDS: WEBSITE CONTENT - TEXT Ardsley Homes for Sale – KEYWORD TITLE Incorporated in 1896, Ardsley would continue to – CONTENT grow at a steady pace, until a fire destroyed the village center in 1914. This led to the reconstruction of several buildings, and the establishment of a fire department in the former schoolhouse. Two more population booms would follow, the first spanning the time between the end of the first  World War  and the beginning of the  Depression , and the second following  World War II . Public High School was established in 1912 and an addition was added on in 1925. (wikipedia) Ardsley Homes for Sale – IDX LINK (Link to the IDX Property Search)
    14. 14. KEYWORDS: WEBSITE CONTENT - IDX Westchester Homes for Sale Ardsley Homes for Sale Bedford Hills Homes for Sale Bronxville Homes for Sale Cortlandt Manor Homes for Sale Dobbs Ferry Homes for Sale Website Navigation & Pages
    15. 15. Keywords: Inbound Links <ul><li>One of the most powerful & Least Utilized SEO Tools! </li></ul><ul><li>Websites with lots of G o o g l e juice & industry content </li></ul><ul><li>- RealTown </li></ul><ul><li>- ActiveRain </li></ul><ul><li>- Craigslist </li></ul>
    16. 16. Keywords: Inbound Links Westchester Homes for Sale Ardsley Homes for Sale Bedford Hills Homes for Sale Bronxville Homes for Sale Cortlandt Manor Homes for Sale Dobbs Ferry Homes for Sale Anchor Text Links to Website Pages
    17. 17. Listings-to-Leads Online Marketing Template for : Craigslist, Facebook, RealTown, ActiveRain, Twitter and more.
    18. 18. Google Page 1 for Major Keyword Search $
    19. 19. SUMMARY: 3 Steps to Better Google <ul><li>1. Keyword Website URL </li></ul><ul><li>- Get a domain with your keywords </li></ul><ul><li>2. Keyword Website Content: IDX & TEXT </li></ul><ul><li>- Identify your main and sub sales areas </li></ul><ul><li>- Create and save an IDX property search for each area </li></ul><ul><li>- Create a page for each area in your website </li></ul>
    20. 20. <ul><li>3. Keyword Inbound Links </li></ul><ul><li>- Anchor Text Links for Your Sales Areas </li></ul><ul><li>- Put These in Your Online Marketing </li></ul><ul><li>- Craigslist, RealTown, ActiveRain… </li></ul>SUMMARY: 3 Steps to Better Google
    21. 21. More Information: <ul><li>Scott Pierce Vince Meza </li></ul><ul><li>CEO / Founder Vice President </li></ul><ul><li>Listings-to-Leads Listings-to-Leads </li></ul><ul><li>[email_address] [email_address] </li></ul><ul><li>415-595-3519 800-788-8508 </li></ul>Search Engine Optimization for Real Estate

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