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Introduction to Assignment 3 GCSE Media Studies

Introduction to Assignment 3 GCSE Media Studies

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  • 1. FO: Seek Information: I can make concise and pertinent notes and use these to develop thinking,explore issues, represent information and develop my ideasLO: how meaning is constructed in advertising Assignment 3 Practical Production and Evaluation: Advertising and Marketing AO3 Research, planning and presentation: 15 marks/ AO4 Construct and evaluate 30 marks
  • 2. FO: Seek Information: I can make concise and pertinent notes and use these to develop thinking, explore issues, represent information anddevelop my ideasLO: how meaning is constructed in advertising What is advertising?
  • 3. There are three major points to consider;•all adverts contain a message which maybe expressed as a slogan – e.g Kill YourSpeed.•advertisements are paid for by advertisersand therefore can be a great source ofincome. Advertising is a commercialbusiness.•all advertisements have a purpose topersuade or raise awareness of theexistence of a product or idea in the peoplethat they target.
  • 4. What do you think are the maindifferences between brand advertising and charity advertising?
  • 5. Consider the subjects charities deal with – list themWhat difficulties can you envisage in having toadvertise their concerns and issues?Can you think of any advertising campaigns thathave caused shock or outrage within the media
  • 6. FO: Seek Information: I can make concise and pertinentnotes and use these to develop thinking, explore issues,represent information and develop my ideasLO: how meaning is constructed in advertising
  • 7. FO: Seek Information: I can make concise and pertinentnotes and use these to develop thinking, explore issues,represent information and develop my ideasLO: how meaning is constructed in advertising
  • 8. FO: Seek Information: I can make concise and pertinentnotes and use these to develop thinking, explore issues,represent information and develop my ideasLO: how meaning is constructed in advertising Baby Greg is one minute old. He should have a bright future. Poverty has other plans. Poverty is waiting to rob Greg of hope and spirit and it’s likely to lead him to a future of squalor. We can’t end poverty but we can provide skills that Greg and thousands of others in the UK need to stop it predetermining their lives. Don’t let poverty destroy a future.
  • 9. FO: Seek Information: I can make concise and pertinentnotes and use these to develop thinking, explore issues,represent information and develop my ideasLO: how meaning is constructed in advertising
  • 10. Charity CampaignsPromoting a charity is a much more complex process thanpromoting a product, service or brand. A charity has to be seento be getting value for money for its advertising campaign.Charities have to promote awareness, of both themselves andthe causes they fight. They are often dealing with taboo areas ofsociety, circumstances that audiences dont really want to readabout.Charities have come under fire for using excessive and negativestereotyping in their advertising
  • 11. Complaints flood in to the Advertising Standards Authority ifit is felt that an advertisement is too shocking, toocontroversial or too frightening.Charities are also reliant on finding unique selling points thatare bad, and not aspirational.Charity advertising is an innovative and creative field.Charities and ad agencies work hard within the restrictionsimposed upon them to create ads that will provokediscussion as well as donation.Provocative advertising is one way of getting a charity intothe news - where column inches are free.
  • 12. The Brief• You will undertake research into charity organisations and social issue advertising• You will produce evidence of pre-production exercises that demonstrate how your ideas develop over time• You will produce a series of charity or social issue advertisements [minimum of three] or a 30 second filmed advertisement or a 30 second radio advertisement• You will evaluate the process in relation to the core concepts of media studies