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Social Media for Business

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A basic introduction to the top five social media platforms and how they can help businesses. Followed by 10 practical hints for getting the most out of social media and digital content.

A basic introduction to the top five social media platforms and how they can help businesses. Followed by 10 practical hints for getting the most out of social media and digital content.

Published in: Technology, Business

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  • ----- Meeting Notes (17/01/2012 16:22) ----- intro 5 main channels and how they can help your biz 10 practical hints for getting the most out of socila media
  • ----- Meeting Notes (17/01/2012 16:24) ----- Grown in usage from 2010-2011 = 15-20% Social media isn't going anywhere!
  • People here love to get involved in content, spend more time engaging and actively participate in the goings on of the page – ownership, love being part of something
  • Microblogging site – 140 character bursts of content ----- Meeting Notes (17/01/2012 17:25) ----- Joy - apbassett solicitors, reaching out to small local businesses and promoting them to her followers - support cornwall businesses campaign Twitter search for prospects - auctions houses/ art galleries
  • Professionals –Use this space to fill in your keyword rich bio – link to your website etc Engage in group discussions
  • 2 nd biggest search engine after goodle Emotional connection – people can see and get to know you – how speak/ accent etc
  • ----- Meeting Notes (17/01/2012 17:25) ----- +1s enable google to see you as a valid content producer and more +1s you recive the higher you rank Circles - control who you share your conetnt with Insetad of searching the whole web, google will now search for content associated with those in your circles - information becomes more targeted to you and your needs.
  • Transcript

    • 1. Social media For Business Sarah Jane Russell Content Strategy & Brand Communications
    • 2. Current landscape
    • 3.
      • 3 ways it can help
      • Create a real sense of community around your business
      • Research tool – better understand consumer needs
      • Grow your ‘list’ so you can communicate to them in other ways
      Fan Pages
    • 4.
      • 3 ways it can help
      • Reach out to potential Joint venture partners/ stockists
      • Identify prospects
      • Drive traffic to website/blog
    • 5.
      • 3 ways it can help
      • Position yourself as an expert in your niche
      • Monitor trends/competition in your business sector
      • Use it as a shop window for your products or services
    • 6.
      • 3 ways it can help
      • Raise awareness of brand/business
      • Increase loyalty amongst current customers
      • Encourage people to carry out a call-to- action.
    • 7.
      • 3 ways it can help
      • Authorship markup
      • More control on what you share/ view
      • Personalised searches – based on individuals in your circles
      Brand Pages
    • 8. 10 practical tips for getting the most out of social media
    • 9.
      • Goal setting
      • Listen to your audience – who/ what/ where/ why/ how?
      • Then decide the best channels to reach them
    • 10. 2. Branding
      • Customise your profiles – 47% conversion rate
      • Key word rich (adwords tool)
      • Message - USP
    • 11. 3. Authenticity
      • ENGAGE!
      • Have an opinion
      • Make yourself interesting
      • Tell stories – build your brand narrative
    • 12. 4. VALUE Relevancy/ transparency/ connectivity of information
    • 13. 5. 80/20 rule 20% about you 80% In conversation/ sharing content/ responding to messages and mentions etc
    • 14. 6. Daily commitment Consistency Frequency and focus
    • 15. 7. Contribution
      • Internal experts/ specialists
      • External contributors – bloggers
    • 16. 8. Process
      • Choose the right team – assign sufficient resources
      • Content calendar
      • Repurpose existing content
      • Research – google alerts…
    • 17. 9. Beware the addiction
      • Discipline
      • Manage your time
      • Use mobile aps
      • Scheduling tools like hootsuite….
    • 18. 10. Measure & test
        • Reach
        • Frequency and Traffic
        • Influence
        • Conversations and Transactions
        • Sustainability
        • Sentiment
    • 19.
      • “ Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift .”
      • - Jay Baer
    • 20. Useful links
      • www.google.co.uk/analytics - Analytics for your website
      • www.google.co.uk/sktool - Search based keyword tool
      • http://www.google.com/alerts - Web/ reputation monitoring tool
      • http://www.socialmention.com/ - Like Google alerts but for social media
      • http://hootsuite.com// - Social media publishing tool
      • https://www.socialoomph.com/ - Tool to track/ monitor your social media reputation
      • www.twitcleaner.com - Helps you clean up your twitter account
      • www.twellow.com - Build targeted twitter following
      • www.listorious.com - Build targeting twitter following
    • 21. Connect with me
      • linkedin.com/in/sarahrussell3ivision
      • twitter.com/SR3ivision
      • gplus.cm/sr3ivision
      Or the old fashioned way! Email: [email_address] Tel: 01752 252443 07580073900