Contents:• Current problems and challenges• Proposed Solutions
Current Problems and Challenges:1. USACC’s information sources do not meet the changing needs of its members and potential investors.2. Member base is not expanding, no new benefits are introduced in the membership packages.3. USACC is not active at organizing and attending networking events to meet new members and the potential investors.4. Lack of strong cooperation with commercial and educational institutions in Azerbaijan makes Chamber less involved in economic and business events.5. USACC is not achieving its best potential despite its available resources and reputation.
Proposed Solutions:1. Attract more members by offering new benefits and value added services in the membership packages;2. Create stronger ties with current members by actively keeping in touch, addressing their needs and staying connected;3. Organize and attend more networking events such as trade missions and business events for socializing and bringing in potential investors and members;4. Cooperate with educational institutions in Azerbaijan to bring in perspective interns;
Proposed Solutions, continued:5. Introduce the electronic version of the Business Directory as a new product to make the information easy for access and usage;6. Introduce a package sale for print and electronic versions of the Business Directory;7. Introduce a customized, tailored and investor/field -oriented investment guide for members upon their requests;8. Become more active in the social media channels for sharing information with larger audiences, both in Azerbaijan and the USA;9. Be more active in organizing cultural events for creating not only business ties, but also emotional links between two countries.
SummaryBy introducing new benefits, by expanding its memberbase with new members, and by becoming a proactive“broker” for the investors interests, USACC willbecome a champion in US-Azerbaijan relationsfocusing on its essential mission to promote trade,investment and cultural relations between two countries.