Book a Chair
reservations made easy
Book a Chair
• Book a Chair is an iPhone and Android app with a landing
webpage that enables users to make a reservation a...
Book a Chair
• Target Customers
– Smartphone owners (consumers) who like to dine
out once a month or more.
– Local adverti...
Book a Chair
• Competitors
– OpenTable (not available in Doha yet, available in
Dubai)
Book a Chair
• Market Analysis
– Qatar: highest broadband penetration in the region
– Qatar: high smartphone penetration –...
Book a Chair
• Marketing Plan (User)
– Product: iPhone and Android smartphones
– Website landing page with full service ca...
Book a Chair
• Marketing Plan (Advertiser)
– Product: Offer local advertisers new way to
connect with consumers.
– Price: ...
Book a Chair
• Personnel and Implementation
– CEO, Designer
– Product Developer
– Database admin
– Paid/Unpaid interns
Pha...
Book a Chair
• Financials
– 10,000 active users by Dec 2015
– Reservations once a month, 2 persons seated
– 20,000 * $1 = ...
Book a Chair
• Challenges
– Outreach & promotion
– Low level of customer
participation in mobile apps
– Only 55% use smart...
Book a Chair
We will take care of the reservation for you…
You enjoy your time and food…
Bon Appetite
Seymur RASULOV
Email...
Upcoming SlideShare
Loading in...5
×

Book a chair

93

Published on

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
93
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Book a chair

  1. 1. Book a Chair reservations made easy
  2. 2. Book a Chair • Book a Chair is an iPhone and Android app with a landing webpage that enables users to make a reservation at any restaurant in Doha within seconds. – Additional features and benefits – Offers a wide range of different cuisines – Shows nearby restaurants (location-based services) – Instant reservation confirmation with directions (map of the location), parking availability (valet, street), hours and high resolution picture menu with specials including prices. – User reviews – Points that can convert into drinks or desserts.
  3. 3. Book a Chair • Target Customers – Smartphone owners (consumers) who like to dine out once a month or more. – Local advertisers who seek to engage local consumers.
  4. 4. Book a Chair • Competitors – OpenTable (not available in Doha yet, available in Dubai)
  5. 5. Book a Chair • Market Analysis – Qatar: highest broadband penetration in the region – Qatar: high smartphone penetration – 75% – QNBN – Digital economy and connected society – 2030 Vision – 95% households will have 100mb/s by end of 2015 – Wi-Fi key to Qatar businesses growth – 400+ restaurants in Doha
  6. 6. Book a Chair • Marketing Plan (User) – Product: iPhone and Android smartphones – Website landing page with full service capacity – Price: Free – Place: Apple App Store and Google Play Store
  7. 7. Book a Chair • Marketing Plan (Advertiser) – Product: Offer local advertisers new way to connect with consumers. – Price: Restaurants pay $1 per person seated, advertisers pay $XYZ for a full screen colorful, dynamic or static ad.
  8. 8. Book a Chair • Personnel and Implementation – CEO, Designer – Product Developer – Database admin – Paid/Unpaid interns Phase 1: Product Development / 6 mo Phase 2: User Outreach – 5k downloads / 6 mo Phase 3: Coverage Expansion / 6mo Phase 4: Ad integration Phase 5: Partnerships and Investment
  9. 9. Book a Chair • Financials – 10,000 active users by Dec 2015 – Reservations once a month, 2 persons seated – 20,000 * $1 = $20,000 from restaurant – 100,000 impressions by Dec 2015 – $0.5 per impression – 100,000 * $0.5 = $50,000 from advertisers
  10. 10. Book a Chair • Challenges – Outreach & promotion – Low level of customer participation in mobile apps – Only 55% use smart phones for goods and services • Advantages – Mobile connected country – Mobile broadband – Wi-Fi becoming popular – Dining out is common for locals and expats – ICT Qatar Everything Mobile forum – 671k FB users – ICTQatar 2013 report: 99% mobile penetration – Household connectivity: 69% by smart phone
  11. 11. Book a Chair We will take care of the reservation for you… You enjoy your time and food… Bon Appetite Seymur RASULOV Email: seymurrasulov@gmail.com Mobile: 77-5283-77
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×