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Book a chair
Book a chair
Book a chair
Book a chair
Book a chair
Book a chair
Book a chair
Book a chair
Book a chair
Book a chair
Book a chair
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Book a chair

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  • 1. Book a Chair reservations made easy
  • 2. Book a Chair • Book a Chair is an iPhone and Android app with a landing webpage that enables users to make a reservation at any restaurant in Doha within seconds. – Additional features and benefits – Offers a wide range of different cuisines – Shows nearby restaurants (location-based services) – Instant reservation confirmation with directions (map of the location), parking availability (valet, street), hours and high resolution picture menu with specials including prices. – User reviews – Points that can convert into drinks or desserts.
  • 3. Book a Chair • Target Customers – Smartphone owners (consumers) who like to dine out once a month or more. – Local advertisers who seek to engage local consumers.
  • 4. Book a Chair • Competitors – OpenTable (not available in Doha yet, available in Dubai)
  • 5. Book a Chair • Market Analysis – Qatar: highest broadband penetration in the region – Qatar: high smartphone penetration – 75% – QNBN – Digital economy and connected society – 2030 Vision – 95% households will have 100mb/s by end of 2015 – Wi-Fi key to Qatar businesses growth – 400+ restaurants in Doha
  • 6. Book a Chair • Marketing Plan (User) – Product: iPhone and Android smartphones – Website landing page with full service capacity – Price: Free – Place: Apple App Store and Google Play Store
  • 7. Book a Chair • Marketing Plan (Advertiser) – Product: Offer local advertisers new way to connect with consumers. – Price: Restaurants pay $1 per person seated, advertisers pay $XYZ for a full screen colorful, dynamic or static ad.
  • 8. Book a Chair • Personnel and Implementation – CEO, Designer – Product Developer – Database admin – Paid/Unpaid interns Phase 1: Product Development / 6 mo Phase 2: User Outreach – 5k downloads / 6 mo Phase 3: Coverage Expansion / 6mo Phase 4: Ad integration Phase 5: Partnerships and Investment
  • 9. Book a Chair • Financials – 10,000 active users by Dec 2015 – Reservations once a month, 2 persons seated – 20,000 * $1 = $20,000 from restaurant – 100,000 impressions by Dec 2015 – $0.5 per impression – 100,000 * $0.5 = $50,000 from advertisers
  • 10. Book a Chair • Challenges – Outreach & promotion – Low level of customer participation in mobile apps – Only 55% use smart phones for goods and services • Advantages – Mobile connected country – Mobile broadband – Wi-Fi becoming popular – Dining out is common for locals and expats – ICT Qatar Everything Mobile forum – 671k FB users – ICTQatar 2013 report: 99% mobile penetration – Household connectivity: 69% by smart phone
  • 11. Book a Chair We will take care of the reservation for you… You enjoy your time and food… Bon Appetite Seymur RASULOV Email: seymurrasulov@gmail.com Mobile: 77-5283-77

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