SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Does online consumer generated media influence attitudes towards brands?

by Director of Social Media at Maverick Digital on Jul 09, 2012

  • 1,741 views

This is my full copy of my dissertation reflecting an early review on social media and its impact on brand perception. Happy to share as after all these years the theory is still true, in fact the ...

This is my full copy of my dissertation reflecting an early review on social media and its impact on brand perception. Happy to share as after all these years the theory is still true, in fact the impact of social media on brand perception is now more prominent.

Statistics

Views

Total Views
1,741
Views on SlideShare
1,737
Embed Views
4

Actions

Likes
0
Downloads
12
Comments
0

2 Embeds 4

http://www.linkedin.com 3
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Does online consumer generated media influence attitudes towards brands? Does online consumer generated media influence attitudes towards brands? Document Transcript