Your SlideShare is downloading. ×
0
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Redbull Rough Draft 5
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Redbull Rough Draft 5

733

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
733
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. By:
    Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie
  • 2. Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Introduction
    • First energy Drink to market 1987
    • 3. Differentiation through marketing, packaging, and distribution
    • 4. Allowed for birth of energy drink market
    • 5. Increasing revenues on a yearly basis
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Product Line
    • First energy Drink to market 1987
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Target Market
    • First energy Drink to market 1987
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Segmenting the Market
    • First energy Drink to market 1987
  • VIDEO GOES HERE
  • 6. Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Advertising
    • Guerilla entrance into market in early years
    • 7. Television advertising, "Red Bull gives you wings“
    • 8. Team purchasing and athlete sponsoring
    • 9. Extreme sport sponsoring
    • 10. Unique and identifiable packaging
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Competitors
    • First energy Drink to market 1987
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Celebrity Endorsements
    • Red Bull sponcers hundreds of athletes and teams of extreme sports
    • 11. largest part of red bulls marketing budget
    • 12. Large reach through branding
    • 13. Fans create attachments and bonds
    • 14. Consumers associate their best performance with the product
    • 15. Strengthens Brand affiliation with Athletic Performance
  • VIDEO GOES HERE
  • 16. Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Product Placement
    • Key for success of Red Bull
    • 17. Different approach towards distribution incentives
    • 18. large store displays
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Consumer Imagery and Brand Equity
    • First energy Drink to market 1987
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Word of Mouth
    • Formal communication sources ( parties, streets, DJ’s)
    • 19. Informal communication sources: viral marketing (University Students)
    • 20. Negative Word of Mouth: rumors, deaths of teenagers
    • 21. Expanded into 50 countries, doubled profits, strengthened brand loyalty
    • 22. 17 million Facebook likes vs. Monster (biggest competitor) 9million
    • 23. RedBull.ca looks like a extreme sports website more then a company site
  • VIDEO GOES HERE
  • 24. Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion

×