Redbull Rough Draft 5

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Redbull Rough Draft 5

  1. 1. By:<br />Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie <br />
  2. 2. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Introduction<br /><ul><li>First energy Drink to market 1987
  3. 3. Differentiation through marketing, packaging, and distribution
  4. 4. Allowed for birth of energy drink market
  5. 5. Increasing revenues on a yearly basis</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Product Line<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Target Market<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Segmenting the Market<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>VIDEO GOES HERE<br />
  6. 6. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Advertising<br /><ul><li>Guerilla entrance into market in early years
  7. 7. Television advertising, "Red Bull gives you wings“
  8. 8. Team purchasing and athlete sponsoring
  9. 9. Extreme sport sponsoring
  10. 10. Unique and identifiable packaging</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Competitors<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Celebrity Endorsements<br /><ul><li>Red Bull sponcers hundreds of athletes and teams of extreme sports
  11. 11. largest part of red bulls marketing budget
  12. 12. Large reach through branding
  13. 13. Fans create attachments and bonds
  14. 14. Consumers associate their best performance with the product
  15. 15. Strengthens Brand affiliation with Athletic Performance</li></li></ul><li>VIDEO GOES HERE<br />
  16. 16. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Product Placement<br /><ul><li>Key for success of Red Bull
  17. 17. Different approach towards distribution incentives
  18. 18. large store displays</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Consumer Imagery and Brand Equity<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Word of Mouth<br /><ul><li>Formal communication sources ( parties, streets, DJ’s)
  19. 19. Informal communication sources: viral marketing (University Students)
  20. 20. Negative Word of Mouth: rumors, deaths of teenagers
  21. 21. Expanded into 50 countries, doubled profits, strengthened brand loyalty
  22. 22. 17 million Facebook likes vs. Monster (biggest competitor) 9million
  23. 23. RedBull.ca looks like a extreme sports website more then a company site</li></li></ul><li>VIDEO GOES HERE<br />
  24. 24. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />

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