Redbull rough draft 3

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Redbull rough draft 3

  1. 1. By:<br />Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie <br />
  2. 2. Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Celebrity Endorsements<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Product Line<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Target Market<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Segmenting the Market<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Advertising<br /><ul><li>Guerilla entrance into market in early years
  3. 3. Television advertising, "Red Bull gives you wings“
  4. 4. Team purchasing and athlete sponsoring
  5. 5. Extreme sport sponsoring
  6. 6. Unique and identifiable packaging</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Competitors<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Celebrity Endorsements<br /><ul><li>First energy Drink to market 1987
  7. 7. Red Bull sponcers hundreds of athletes and teams of extreme sports
  8. 8. largest part of red bulls marketing budget
  9. 9. Large reach through branding
  10. 10. Fans create attachments and bonds
  11. 11. Consumers associate their best performance with the product
  12. 12. Strengthens Brand affiliation with Athletic Performance</li></ul> <br />
  13. 13. Video Goes here<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Product Placement<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Consumer Imagery and Brand Equity<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />Word of Mouth<br /><ul><li>First energy Drink to market 1987</li></li></ul><li>Introduction<br />Product Line<br />Target Market<br />Segmenting the Market<br />Advertising<br />Competitors<br />Consumer Behaviour Theory<br />Conclusion<br />

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