Redbull Rough Draft 2
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Redbull Rough Draft 2

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Redbull Rough Draft 2 Redbull Rough Draft 2 Presentation Transcript

  • By:
    Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Celebrity Endorsements
    • First energy Drink to market 1987
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Product Line
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Target Market
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Segmenting the Market
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Advertising
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Competitors
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Celebrity Endorsements
    • Red Bull sponcers hundreds of athletes and teams of extreme sports
    • largest part of red bulls marketing budget
    • Large reach through branding
    • Fans create attachments and bonds
    • Consumers associate their best performance with the product
    • Strengthens Brand affiliation with Athletic Performance
     
  • Video Goes here
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Product Placement
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Consumer Imagery and Brand Equity
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion
    Word of Mouth
  • Introduction
    Product Line
    Target Market
    Segmenting the Market
    Advertising
    Competitors
    Consumer Behaviour Theory
    Conclusion