Redbull Rough Draft 2
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Redbull Rough Draft 2

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    Redbull Rough Draft 2 Redbull Rough Draft 2 Presentation Transcript

    • By:
      Severn Bailey - Daniel Berzen - Marlee Baxter - Michelle Alexander - Kevin Bennie
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion
      Celebrity Endorsements
      • First energy Drink to market 1987
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion
      Product Line
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion
      Target Market
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion
      Segmenting the Market
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion
      Advertising
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion
      Competitors
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion
      Celebrity Endorsements
      • Red Bull sponcers hundreds of athletes and teams of extreme sports
      • largest part of red bulls marketing budget
      • Large reach through branding
      • Fans create attachments and bonds
      • Consumers associate their best performance with the product
      • Strengthens Brand affiliation with Athletic Performance
       
    • Video Goes here
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion
      Product Placement
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion
      Consumer Imagery and Brand Equity
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion
      Word of Mouth
    • Introduction
      Product Line
      Target Market
      Segmenting the Market
      Advertising
      Competitors
      Consumer Behaviour Theory
      Conclusion