Charles Schwab Cunard Line <ul><li>Case Study Workshop </li></ul>
Overview <ul><li>10% of Final Grade </li></ul><ul><li>Individual Assignment </li></ul><ul><li>Sign up for 1 of 2 cases in ...
Marking Scheme Problem statement 5 points  Situation analysis  30 points (relevance, depth, organization, etc.) Alternativ...
Problem Statement <ul><li>Identify & define the central problem </li></ul><ul><li>Don’t confuse symptoms with problems </l...
Situation Analysis <ul><li>Use info in the case to analyze the situation </li></ul><ul><li>Go beyond just stating the fact...
Alternative Strategies & Evaluation Criteria <ul><li>Alternative Strategies </li></ul><ul><ul><li>Based on your analysis <...
Alternative Strategies & Evaluation Criteria <ul><li>Evaluation/Decision Criteria </li></ul><ul><ul><li>Key decision crite...
Decision Matrix *Scale of 1-5, 5= highly favourable, 1= highly unfavourable   Criteria Alternative 1 Alternative 2 Alterna...
Recommendation <ul><li>Propose a course of action based on one of the alternative strategies </li></ul><ul><li>Explain rat...
General Tips <ul><li>Engage in “active reading” of the case </li></ul><ul><li>Put yourself in the manager’s shoes </li></u...
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Mcs2600 case workshop presentation

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Mcs2600 case workshop presentation

  1. 1. Charles Schwab Cunard Line <ul><li>Case Study Workshop </li></ul>
  2. 2. Overview <ul><li>10% of Final Grade </li></ul><ul><li>Individual Assignment </li></ul><ul><li>Sign up for 1 of 2 cases in d2l </li></ul><ul><li>3-4 pages </li></ul><ul><ul><li>Double-spaced 12 pt. Font </li></ul></ul><ul><ul><li>Excluding appendices </li></ul></ul><ul><ul><li>APA format for references </li></ul></ul><ul><li>Due date March 17 th in class </li></ul>
  3. 3. Marking Scheme Problem statement 5 points Situation analysis 30 points (relevance, depth, organization, etc.) Alternative strategies & their evaluation 20 points Recommendation 15 points Use of CB theories and concepts 30 points (throughout the report) Total 100 points
  4. 4. Problem Statement <ul><li>Identify & define the central problem </li></ul><ul><li>Don’t confuse symptoms with problems </li></ul><ul><li>Subsidiary problems stated concisely and relevant to the central problem </li></ul>
  5. 5. Situation Analysis <ul><li>Use info in the case to analyze the situation </li></ul><ul><li>Go beyond just stating the facts </li></ul><ul><li>Explain how the info is relevant to problem </li></ul><ul><li>You may use a SWOT analysis </li></ul><ul><li>Apply CB theories in your analysis </li></ul>
  6. 6. Alternative Strategies & Evaluation Criteria <ul><li>Alternative Strategies </li></ul><ul><ul><li>Based on your analysis </li></ul></ul><ul><ul><li>Brainstorm all possible alternatives, then refine </li></ul></ul><ul><ul><li>Select 3-4 mutually exclusive, specific, feasible alternatives </li></ul></ul><ul><ul><li>Avoid using bad alternatives </li></ul></ul>
  7. 7. Alternative Strategies & Evaluation Criteria <ul><li>Evaluation/Decision Criteria </li></ul><ul><ul><li>Key decision criteria used to evaluate your alternatives </li></ul></ul><ul><ul><li>Evaluate pros & cons of each alternative </li></ul></ul><ul><ul><li>Use a decision matrix </li></ul></ul>
  8. 8. Decision Matrix *Scale of 1-5, 5= highly favourable, 1= highly unfavourable Criteria Alternative 1 Alternative 2 Alternative 3 Cost 4 3 1 Effect on company’s Image 2 2 5 Speed of Implementation 3 3 5 Total Score 9 7 11
  9. 9. Recommendation <ul><li>Propose a course of action based on one of the alternative strategies </li></ul><ul><li>Explain rationale for your recommendation </li></ul><ul><ul><li>Include specifics </li></ul></ul><ul><li>Consider </li></ul><ul><ul><li>Marketing strategies, execution plan, estimated budgets, timeline, impact on profitability, further research if needed, etc. </li></ul></ul><ul><li>Evaluation of decision & contingency plan(s) </li></ul>
  10. 10. General Tips <ul><li>Engage in “active reading” of the case </li></ul><ul><li>Put yourself in the manager’s shoes </li></ul><ul><li>Draw from your experience & knowledge </li></ul><ul><li>Use secondary sources to back up your arguments </li></ul><ul><li>Proofread your paper! </li></ul>
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