Sevenval Device Trends Datapool April 20011 Basic

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  • 1. Device TrendsBasic Monthly Edition April/2011 Sevenval Mobile Wikipedia http://wikipedia.7val.comSevenval GmbHBahnhofsvorplatz 1 Phone: +49 221 65007 050667 Cologne, Germany Fax: +49 221 65007 65http://www.sevenval.com Email: devicetrends@7val.com Copyright © 1999 - 2011 Sevenval GmbH
  • 2. Table of Contents1. Goal of this report ....................................................................................................................... 22. Overall ...................................................................................................................................... 33. Countries ................................................................................................................................... 54. Internet Service Provider .............................................................................................................. 65. Device Manufacturers .................................................................................................................. 86. Devices ..................................................................................................................................... 97. Display Sizes ............................................................................................................................ 108. Mobile Networks ....................................................................................................................... 119. Controls ................................................................................................................................... 1210. Mobile Web ............................................................................................................................ 1311. Client Side .............................................................................................................................. 1912. Multimedia ............................................................................................................................. 2313. About .................................................................................................................................... 301 Goal of this reportThis is a new report with mobile market level data derived from mobile data collected by Sevenval. We hope thatthis data snapshot will provide insight into trends in the mobile ecosystem and expect that this data will be valuablefor site publishers, advertisers and content and/or application developers.Sevenval stores and analyzes the data from every request from any mobile network that is collaborating with theSevenval Device Trends Project. It uses them to optimize mobile services. We share some of this data with the mobilecommunity. With Sevenvals Device Trends we want to provide the attached network communities with relevantusage information.Revision April/2011, 05-10-2011 Basic Monthly Edition | 2
  • 3. 2 OverallHow many page impressions are mobile ? bot (82.90 %) desktop (12.03 %) m obile (4.97 %) Other (0.09 %)Figure 1. PI Types11 926 452 Page Impressions in the participating projects watched in the period from 2011-04-01 to 2011-04-30. Onlymobile Page Impressions are subject of the following analysis.Revision April/2011, 05-10-2011 Basic Monthly Edition | 3
  • 4. Page ImpressionsWhat are the days with the most intense mobile usage? Misc - % of Total PIs DE GB 4 CN NL AT 3 2 1 0 Tim e 04- 06 04- 10 04- 14 04- 18 04- 22 04- 26 04- 30Figure 2. Load Peaks/dayWhat are the times with the most intense mobile internet usage? Misc - % of Total PIs DE GB 7.5 CN NL AT 5 2.5 0 Tim e 04 07 10 14 17 20 23Figure 3. Load Peaks/GMT hourRevision April/2011, 05-10-2011 Basic Monthly Edition | 4
  • 5. 3 CountriesWhat are the countries most users are coming from? NL (6.57 %) GB (6.2 %) CN (8.59 %) AT (5.89 %) US (4.18 %) IN (1.87 %) VN (1.54 %) RU (1.19 %) IE (1.12 %) Misc (18.09 %) DE (44.76 %) Country Apr/2011 Mar/2011 Feb/2011 Trend 1. Germany (DE) 44.76 41.67 34.40 2. China (CN) 8.59 24.15 10.35 3. Netherlands (NL) 6.57 1.39 1.41 4. United Kingdom (GB) 6.20 6.03 24.40 5. Austria (AT) 5.89 4.99 5.19 6. United States (US) 4.18 2.86 3.11 7. India (IN) 1.87 1.52 6.95 8. Vietnam (VN) 1.54 1.14 0.66 9. Russia (RU) 1.19 0.65 0.31 10. Ireland (IE) 1.12 0.88 0.97 Total 81.91 85.28 87.75Table 1. Overall Distributed Top 10 CountriesRevision April/2011, 05-10-2011 Basic Monthly Edition | 5
  • 6. 4 Internet Service ProviderWhich Internet Service Providers are used for access? Arcor AG (1.33 %) Hutchison 3G UK Lim ited (1.14 %) o2 Germ any Gm bH & Co. OHG (3.1 %) Research In Motion UK Lim ited (3.2 % ) Vodafone D2 Gm bH (3.24 %) Misc (40.98 %) Mobilkom Austria AG (3.27 %) Cotendo (4.85 %) China Mobile Com m unications Corporation (7.46 %) Deutsche Telekom AG (7.76 %) T- Mobile Deutschland Gm bH (23.67 %) Service Provider Apr/2011 Mar/2011 Feb/2011 Trend 1. T-Mobile Deutschland GmbH 23.67 21.30 16.20 2. Deutsche Telekom AG 7.76 7.78 6.20 3. China Mobile Communications Corporation 7.46 23.30 10.15 4. Cotendo 4.85 0 0 5. Mobilkom Austria AG 3.27 3.03 2.70 6. Vodafone D2 GmbH 3.24 3.63 3.45 7. Research In Motion UK Limited 3.20 2.61 2.85 8. o2 Germany GmbH & Co. OHG 3.10 2.61 2.71 9. Arcor AG 1.33 1.33 1.08 10. Hutchison 3G UK Limited 1.14 0.86 16.40 Total 59.02 66.45 61.74Table 2. Top 10 Internet Service ProviderRevision April/2011, 05-10-2011 Basic Monthly Edition | 6
  • 7. Revision April/2011, 05-10-2011 Basic Monthly Edition | 7
  • 8. 5 Device ManufacturersWhich are the preferred device manufacturers? Sony Ericsson (14.18 %) Sam sung (13.44 %) Research In Motion (7.31 %) HTC (15.05 %) Apple (6.59 %) Fly (2.81 %) Motorola (2.78 %) LG (2.28 %) Unspecified (2.06 %) Nokia (30.17 %) Misc (3.33 %) Manufacturer Apr/2011 Mar/2011 Feb/2011 Trend 1. Nokia 30.17 27.53 31.88 2. HTC 15.05 14.02 12.37 3. Sony Ericsson 14.18 10.33 15.75 4. Samsung 13.44 11.78 11.34 5. Research In Motion 7.31 6.37 6.30 6. Apple 6.59 19.67 4.89 7. Fly 2.81 1.61 1.87 8. Motorola 2.78 1.73 1.42 9. LG 2.28 2.01 1.73 10. Unspecified 2.06 1.74 1.44 Total 96.67 96.79 88.99Table 3. Shares of Top 10 Device ManufacturersRevision April/2011, 05-10-2011 Basic Monthly Edition | 8
  • 9. 6 DevicesWhich are the most favored devices? - % of Total PIs 7.5 6.82 5.51 5 3.86 3.05 3 2.81 2.71 2.5 2.52 1.85 1.82 0 Nokia - Apple - Sam sung - HTC - HD2 HTC - Fly - HTC - Sony HTC - Sony 7373 iPhone GT- i9000 T8585 Desire HD 2080 Desire Ericsson - Mozart Ericsson - W995 X10 Handset Models Apr/2011 Mar/2011 Feb/2011 Trend 1. Nokia - 7373 6.82 8.99 9.89 2. Apple - iPhone 5.51 18.74 4.30 3. Samsung - GT-i9000 3.86 3.13 2.16 4. HTC - HD2 T8585 3.05 4.33 3.38 5. HTC - Desire HD 3.00 2.17 1.75 6. Fly - 2080 2.81 1.61 1.87 7. HTC - Desire 2.71 2.19 2.23 8. Sony Ericsson - W995 2.52 1.25 4.11 9. HTC - Mozart 1.85 1.46 1.24 10. Sony Ericsson - X10 1.82 1.95 1.76 Total 33.95 45.82 32.69Revision April/2011, 05-10-2011 Basic Monthly Edition | 9
  • 10. 7 Display SizesWhat are the screen resolutions of the devices? 320x 480 (8.58 %) 360x 640 (7.81 %) 176x 220 (6.25 %) 320x 240 (6.05 %) 480x 800 (19.66 %) 480x 854 (3.63 %) 128x 160 (3.33 %) 240x 400 (2.89 %) 480x 360 (2.59 %) 240x 432 (1.49 %) 360x 480 (1.16 %) 240x 208 (1.02 %) 240x 320 (30.07 %) Misc (5.47 %) Width x Height Apr/2011 Mar/2011 Feb/2011 Trend 1. 240x320 30.07 26.23 34.78 2. 480x800 19.66 18.62 15.51 3. 320x480 8.58 21.26 6.38 4. 360x640 7.81 8.22 9.54 5. 176x220 6.25 4.07 10.63 6. 320x240 6.05 4.96 5.12 7. 480x854 3.63 3.44 2.64 8. 128x160 3.33 1.88 2.70 9. 240x400 2.89 3.14 2.91 10. 480x360 2.59 2.25 2.55 Total 90.86 94.07 92.76Table 4. Distribution of overall devices display dimensionsRevision April/2011, 05-10-2011 Basic Monthly Edition | 10
  • 11. 8 Mobile NetworksWhich mobile networks are used? - % Total PIs 100 75 50 25 0 HSDPA WLAN UMTS EDGE GPRS Apr/2011 Mar/2011 Feb/2011 Trend 1. GPRS 99.12 99.04 99.13 2. EDGE 84.64 87.80 79.37 3. UMTS 63.06 69.50 57.45 4. WLAN 60.75 66.99 53.39 5. HSDPA 57.24 65.80 50.87Table 5. Technical Bearer SupportRevision April/2011, 05-10-2011 Basic Monthly Edition | 11
  • 12. 9 ControlsWhat are the controls the devices are operated with? - % Total PIs 75 50 25 0 Mouse Wheel Keyboard Trackpoint Touchscreen Phonekeypad Control Apr/2011 Mar/2011 Feb/2011 Trend 1. Phonekeypad 56.61 44.88 62.13 2. Touchscreen 48.54 58.85 31.44 3. Trackpoint 20.51 17.12 17.82 4. Keyboard 12.82 11.55 11.79 5. Wheel 5.73 4.96 5.47 6. Mouse 0.01 0.00 0.00Table 6. Technical Device ControlsRevision April/2011, 05-10-2011 Basic Monthly Edition | 12
  • 13. 10 Mobile WebBrowserWhich browsers are used? - % of Total PIs 20 17.8 14.11 11.57 10 8.52 7.28 5.94 5.24 4.46 4.27 3.53 0 Open Handset Nokia Mobile Access Nokia Research Apple Microsoft OSS Opera Opera Alliance Internet Netfront BrowserNG In Motion Mobile Mobile Mobile Mini Android Client Browser Safari Internet Build- In Ex plorer Vendor Apr/2011 Mar/2011 Feb/2011 Trend 1. Open Handset Alliance Android Build-In 17.80 13.98 12.11 2. Nokia Mobile Internet Client 14.11 12.38 15.25 3. Access Netfront 11.57 7.98 21.77 4. Nokia BrowserNG 8.52 8.98 10.10 5. Research In Motion Browser 7.28 6.37 6.27 6. Apple Mobile Safari 5.94 19.02 4.54 7. Microsoft Mobile Internet Explorer 5.24 3.89 3.57 8. OSS 4.46 3.66 4.38 9. Opera Mobile 4.27 6.48 5.52 10. Opera Mini 3.53 3.40 2.84 Total 82.72 86.14 86.35Revision April/2011, 05-10-2011 Basic Monthly Edition | 13
  • 14. MarkupsWhat is the prefered markup? XHTML MP/ 1.0 (14.51 %) XHTML/ 1.0 (15.21 %) XHTML MP/ 1.1 (12.3 %) XHTML MP/ 1.2 (9.38 %) HTML/ 5.0 (8.84 %) WML/ 1.1 (3.29 %) HTML/ 4.0 (36.02 %) Misc (0.45 %) Markup Apr/2011 Mar/2011 Feb/2011 Trend 1. HTML/4.0 36.02 29.46 26.44 2. XHTML/1.0 15.21 13.77 16.05 3. XHTML MP/1.0 14.51 13.45 16.38 4. XHTML MP/1.1 12.30 12.08 22.82 5. XHTML MP/1.2 9.38 6.98 8.82 6. HTML/5.0 8.84 22.19 6.43 7. WML/1.1 3.29 1.75 2.63 8. CHTML/1.0 0.30 0.22 0.32 9. XHTML BASIC/1.1 0.11 0.08 0.10 10. RSS/2.0 0.04 0.02 0.01 Total 100 100 100Revision April/2011, 05-10-2011 Basic Monthly Edition | 14
  • 15. JavaScriptDo JavaScript applications reach the users? Supported (80.12 %) Not Supported (19.88 %) Support Apr/2011 Mar/2011 Feb/2011 Trend 1. Supported 80.12 83.59 80.15 2. Not Supported 19.88 16.41 19.85Revision April/2011, 05-10-2011 Basic Monthly Edition | 15
  • 16. AjaxHow many mobile devices support Ajax? Supported (65.9 %) Not Supported (34.1 %) Support Apr/2011 Mar/2011 Feb/2011 Trend 1. Supported 65.90 71.80 69.35 2. Not Supported 34.10 28.20 30.65Revision April/2011, 05-10-2011 Basic Monthly Edition | 16
  • 17. Maximum Page SizeWhich page sizes can be displayed? - Supported by % of Devices 100 recom m ended - 75 50 25 0 Decksize in Byte 2800 5600 11200 22400 44800 89600 179200 358400 716800 1433600 Bytes Apr/2011 Mar/2011 Feb/2011 Trend 1. 1400 95.38 95.29 96.32 2. 2800 95.37 95.29 96.32 3. 5600 91.70 93.11 93.86 4. 11200 90.36 92.03 92.54 5. 22400 88.98 91.45 91.81 6. 44800 79.98 81.33 79.59 7. 89600 76.79 78.94 75.51 8. 179200 48.75 56.21 53.95 9. 358400 12.00 24.67 9.97 10. 716800 11.99 24.66 9.87Table 7. maximal Bytes/PageRevision April/2011, 05-10-2011 Basic Monthly Edition | 17
  • 18. Image FormatsWhich image formats can be used? - % Total PIs 100 75 50 25 0 WBMP SVG GIF89a PNG JPG GIF87 Format Apr/2011 Mar/2011 Feb/2011 Trend 1. GIF87 100.00 100.00 100.00 2. JPG 99.71 99.83 99.80 3. PNG 94.79 96.33 96.12 4. GIF89a 83.16 87.74 87.55 5. SVG 52.38 60.11 52.85 6. WBMP 39.56 35.42 38.08Revision April/2011, 05-10-2011 Basic Monthly Edition | 18
  • 19. 11 Client SideWAP PushHow many devices can process WAP push news? Supported (67.46 %) Not Supported (32.54 %) Apr/2011 Mar/2011 Feb/2011 Trend 1. Supported 67.46 59.18 75.41 2. Not Supported 32.54 40.82 24.59Revision April/2011, 05-10-2011 Basic Monthly Edition | 19
  • 20. Flash LiteHow many devices support Flash Lite? 1.1 (18.53 %) 3.0 (11.05 %) Not Supported (56.18 %) 2.0 (5.38 %) 1.0 (4.24 %) 2.1 (2.48 %) 3.1 (2.13 %) Version Apr/2011 Mar/2011 Feb/2011 Trend 1. Not Supported 56.18 61.22 45.37 2. 1.1 18.53 15.95 22.51 3. 3.0 11.05 11.35 12.88 4. 2.0 5.38 3.86 4.71 5. 1.0 4.24 3.64 10.66 6. 2.1 2.48 1.41 1.80 7. 3.1 2.13 2.57 2.07Flash Lite Versions are downwardly compatible.Revision April/2011, 05-10-2011 Basic Monthly Edition | 20
  • 21. Java MEWhich Java ME standards are supported? - % Total PIs 75 50 25 0 J2ME CLDC 1.0 J2ME MIDP 2.0 J2ME MIDP 1.0 J2ME CLDC 1.1 Standard Apr/2011 Mar/2011 Feb/2011 Trend 1. J2ME CLDC 1.1 65.96 58.99 74.36 2. J2ME MIDP 1.0 65.93 58.45 71.52 3. J2ME MIDP 2.0 64.71 57.92 73.29 4. J2ME CLDC 1.0 64.30 58.58 71.39Revision April/2011, 05-10-2011 Basic Monthly Edition | 21
  • 22. CookiesHow many mobile devices support Cookies? Supported (77.94 %) Not Supported (22.06 %) Cookies Apr/2011 Mar/2011 Feb/2011 Trend 1. Supported 77.94 81.95 78.80 2. Not Supported 22.06 18.05 21.20 Total 100 100 100Revision April/2011, 05-10-2011 Basic Monthly Edition | 22
  • 23. 12 MultimediaAudioWhich audio files formats can be played? - % Total PIs 100 75 50 25 0 mmf m idi wav m p3 aac Format Apr/2011 Mar/2011 Feb/2011 Trend 1. aac 90.51 93.40 91.81 2. mp3 90.13 93.08 85.23 3. wav 79.41 80.48 70.71 4. midi 69.73 75.57 70.85 5. mmf 4.96 5.09 4.95Table 8. Audio File Playback SupportRevision April/2011, 05-10-2011 Basic Monthly Edition | 23
  • 24. VideoDownloaded VideosHow many devices support downloaded videos? Supported (86.46 %) Not Supported (13.54 %) Apr/2011 Mar/2011 Feb/2011 Trend 1. Supported 86.46 75.50 91.26 2. Not Supported 13.54 24.50 8.74Table 9. Downloaded Video SupportRevision April/2011, 05-10-2011 Basic Monthly Edition | 24
  • 25. Downloaded Video FormatsWhich video formats are supported? - % Total PIs 100 75 50 25 0 WMV MP4 3GP Video Format Apr/2011 Mar/2011 Feb/2011 Trend 1. 3GP 86.28 75.25 92.78 2. MP4 81.47 71.25 89.66 3. WMV 14.10 13.81 12.38Table 10. Downloaded Video Formats SupportedRevision April/2011, 05-10-2011 Basic Monthly Edition | 25
  • 26. Streaming VideosHow many devices support streaming videos? Supported (89.74 %) Not Supported (10.26 %) Apr/2011 Mar/2011 Feb/2011 Trend 1. Supported 89.74 92.32 90.55 2. Not Supported 10.26 7.68 9.45Revision April/2011, 05-10-2011 Basic Monthly Edition | 26
  • 27. Streaming Video FormatsWhich formats are supported for video streams? - % Total PIs 100 75 50 25 0 WMV RM- 9 RM- 8 MP4 3GP Video Format Apr/2011 Mar/2011 Feb/2011 Trend 1. 3GP 87.08 89.92 88.25 2. MP4 80.70 84.63 85.65 3. RM-8 40.72 33.68 36.71 4. RM-9 36.26 31.11 31.31 5. WMV 12.20 12.21 10.87Revision April/2011, 05-10-2011 Basic Monthly Edition | 27
  • 28. Video CodecWhich video codecs are supported? - % Total PIs 100 75 50 25 0 WMV2 h.264 MPEG4 h.263 Codec Apr/2011 Mar/2011 Feb/2011 Trend 1. h.263 86.51 75.58 92.58 2. MPEG4 80.18 70.80 81.09 3. h.264 70.01 64.24 74.28 4. WMV2 17.32 16.89 16.05Revision April/2011, 05-10-2011 Basic Monthly Edition | 28
  • 29. Video Audio CodecWhich audio codecs are supported in videos? - % Total PIs 100 75 50 25 0 WMAV2 AAC AMR Codec Apr/2011 Mar/2011 Feb/2011 Trend 1. AMR 83.03 72.94 83.86 2. AAC 78.11 71.15 78.73 3. WMAV2 21.06 20.69 16.73Table 11. Supported Audio Codecs in Video FilesRevision April/2011, 05-10-2011 Basic Monthly Edition | 29
  • 30. 13 AboutAbout SevenvalSevenval GmbH is one of the foremost specialists in mobile internet anywhere in the world, covering the entirevalue- added chain for this market starting with conceptualization and including technical launch right down tomobile advertising.Sevenval created its Sevenval Mobile Platform to devise a whole range of ready-for- market software productsused by the leading mobile portals. Sevenvals mobile applications have won a series of prizes. Sevenval is the firstEuropean company to have a full-service range for mobile advertising in its Sevenval AdMobile Unit.Sevenvals clients include national and international Mobile Network Operators, content providers, portal and com-munity operators and banks.For more information visit our website www.sevenval.comThe Country Code & Internet Service Provider Database copyright is owned by www.maxmind.com and was li-censed by Sevenval.Sevenval is part of the YOC-Group.Legal NoticeThe contents of this document are protected by copyright. The contents may not be reproduced in any form (pho-tocopy, microfilm or any other procedure) for commercial purposes without written authorization from SevenvalAG, and may not be processed, duplicated or distributed by way of electronic systems unless a statement to thecontrary has been explicitly annotated. All of the brand names and trademarks named within this document aresubject to the unrestricted regulations of the currently valid labeling law as well as potentially the property rightsof the registered proprietor.Every effort has been made in the preparation of this document to ensure its accuracy. Sevenval GmbH assumes noresponsibility for errors or damages caused by the information contained in this document.Revision April/2011, 05-10-2011 Basic Monthly Edition | 30