Hybrid AppsThe best of 2 worlds? | iPhoneDevCon 2010 | Cologne
About us
Hybrid Apps The best of 2   2 technology      worlds?    trade-o!s?0,5 + 0,5 = 1    0,5 * 0,5 = 0,25
Your Choice: Web or App?
Native vs. Web?
Apps ≠ Sites                     „control“                                                                             „ou...
Status                               11% Germans use a smartphone                       = 9 million German smartphone owne...
Status Check: Apps
   ca.   500.000 Apps          (Total since launch App Store)
Adaptation for all App stores for the maximum range?                                     Hardware    Policies             ...
Usage                                 Ø 14 Apps installed70% use a regular 8 AppsWuV Digitalbarometer (06/2010)
Cost vs. Benefit?
Status Check: Mobile Web
Rendering Engines                  Mobile Web                                                    Fixed Web                ...
Markups                                                             K it                                                W ...
What‘s wrong with XHTML MP?    <b>bold</b>
The Mobile Web 2010                             Powerful JS                               Engines                         ...
?
The su!ering continues...  Browsers suck• WebKit fragmentation• Other browsers• „Mobile Issues“• ...Device APIs, IE9/Gecko...
This interests the user?       NO!
Interests: User       Usefulness               Fun                    Usability       „Find“                          Soci...
Interests: Company Cost / Benefit                     Marketing    Sales
What are the options?
WebSite
Impulse               Site ConceptWebSite         Web            Technologies                  Online      SEO      Browse...
Impulse               Site ConceptWebSite         Web            Technologies                  Online      SEO      Browse...
Impulse               Site ConceptWebSite         Web            Technologies                  Online      SEO      Browse...
Impulse               Site Concept      Hybrid AppWebSite         Web            Technologies                  Online     ...
Impulse               Site Concept      Hybrid AppWebSite         Web            Technologies                 Catalog     ...
Impulse               Site Concept      Hybrid AppWebSite         Web            Technologien                 Katalog     ...
Impulse               Site Concept       Hybrid AppWebSite         Web            Technologien                 Catalog    ...
Impulse               Site Concept       Hybrid AppWebSite         Web            Technologies                 Catalog    ...
MatrixWebSiteWebAppNative AppHybrid Appx                   x                                App Concept                   ...
Hybrid App: Pros & Cons          Pro                           Contra     App Concept                Interaction: Web/App ...
#fault         Don‘t reinvent the browser!
RecommendationStep 1:   •Web!                                   ?          •Hybrid for the Store (Catalog)                ...
thank you!                                                              roland at sevenval.comhttp://www.flickr.com/photos/...
Hybrid Apps / iPhoneDevCon 2010
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Hybrid Apps / iPhoneDevCon 2010

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  • I love the way you’ve put these numbers and stats together in an easy to read format, it works really well. We’re currently running a competition at the moment to win a 3M PocketProjector MP180. To enter, simply tag your presentation with ‘3MBeautiful’. Check our page for more details... and don’t forget to follow us to find out if you get shortlisted!
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Hybrid Apps / iPhoneDevCon 2010

  1. 1. Hybrid AppsThe best of 2 worlds? | iPhoneDevCon 2010 | Cologne
  2. 2. About us
  3. 3. Hybrid Apps The best of 2 2 technology worlds? trade-o!s?0,5 + 0,5 = 1 0,5 * 0,5 = 0,25
  4. 4. Your Choice: Web or App?
  5. 5. Native vs. Web?
  6. 6. Apps ≠ Sites „control“ „our“ Web „browse“ „my“ App OS Interface Solution Portal Fixed Company Many Task CI Tasks (maybe) many App‘s (must have) Site “Apps are like Songs“ “Cool URIs dont change“Daniel K. Appelquist Tim Berners-Leehttp://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI
  7. 7. Status 11% Germans use a smartphone = 9 million German smartphone owners54% of smartphoneowners use Apps t ph one23% daily surfing the m armobile Internet N oSGo-SMART-Studie
  8. 8. Status Check: Apps
  9. 9.  ca. 500.000 Apps (Total since launch App Store)
  10. 10. Adaptation for all App stores for the maximum range? Hardware Policies Firmware
  11. 11. Usage Ø 14 Apps installed70% use a regular 8 AppsWuV Digitalbarometer (06/2010)
  12. 12. Cost vs. Benefit?
  13. 13. Status Check: Mobile Web
  14. 14. Rendering Engines Mobile Web Fixed Web 60 % WebKit 43 % IE 9 % RIM 31 % Firefox 9 % Opera 15 % WebKit 5 % Netfront 1,5 % Opera 17 % Others 9,5 % OthersSource: Device-Trends Report 10/2010 (http://www.sevenval.com) Source: Global Web Stats 10/2010 (http://www.w3counter.com/trends)
  15. 15. Markups K it W eb 28% HTML4 42 % HTML5 WT F? 15% XHTML 1.0 14% XHTML MP 1% Other (inc. WML)Source: Device-Trends Report 10/2010 (http://www.sevenval.com)
  16. 16. What‘s wrong with XHTML MP? <b>bold</b>
  17. 17. The Mobile Web 2010 Powerful JS Engines Media HTML5 CSS3 Queries Frameworks Huge Display Resolutions
  18. 18. ?
  19. 19. The su!ering continues... Browsers suck• WebKit fragmentation• Other browsers• „Mobile Issues“• ...Device APIs, IE9/Gecko, ??? Apps suck• Platform knowledge• Programmiersprachen• Version Fragmentation• Store Policies
  20. 20. This interests the user? NO!
  21. 21. Interests: User Usefulness Fun Usability „Find“ Social / Share
  22. 22. Interests: Company Cost / Benefit Marketing Sales
  23. 23. What are the options?
  24. 24. WebSite
  25. 25. Impulse Site ConceptWebSite Web Technologies Online SEO Browser Surfer Share
  26. 26. Impulse Site ConceptWebSite Web Technologies Online SEO Browser Surfer Share WebApp
  27. 27. Impulse Site ConceptWebSite Web Technologies Online SEO Browser Surfer App Concept Share Professional WebApp
  28. 28. Impulse Site Concept Hybrid AppWebSite Web Technologies Online SEO Browser Surfer App Concept Share Professional WebApp
  29. 29. Impulse Site Concept Hybrid AppWebSite Web Technologies Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional WebApp
  30. 30. Impulse Site Concept Hybrid AppWebSite Web Technologien Katalog Platform spezifisch Online Bewertungen SEO Browser SDK Surfer App Concept Shop Share User Updates Professional WebApp Native App
  31. 31. Impulse Site Concept Hybrid AppWebSite Web Technologien Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional Fun WebApp Native App
  32. 32. Impulse Site Concept Hybrid AppWebSite Web Technologies Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional Fun WebApp Native App
  33. 33. MatrixWebSiteWebAppNative AppHybrid Appx x App Concept Site Concept x x x Browser x x x x SDK Funx x x x Catalog x Surferx x x Professional x Impulse Reviews Platform specific User Updatesx x xx x x xx Web Technologies Online Share xxxx xxxx SEO
  34. 34. Hybrid App: Pros & Cons Pro Contra App Concept Interaction: Web/App Site Concept SDK & Browser SDK Browser No SEO Catalog Platform specific Reviews User Updates Web Technologies Web Technologies Surfer
  35. 35. #fault Don‘t reinvent the browser!
  36. 36. RecommendationStep 1: •Web! ? •Hybrid for the Store (Catalog) •App (Native or Web) withStep 2: •Analysis: •Profis? Step 3: „Profi Features“ •Platform? •Recommendation: WebApp •Features?
  37. 37. thank you! roland at sevenval.comhttp://www.flickr.com/photos/brent_nashville/4897351886http://www.flickr.com/photos/mommyof4ruggies/346289381http://www.flickr.com/photos/joeshlabotnik/305410323http://www.flickr.com/photos/brent_nashville/4897351886http://www.flickr.com/photos/markkelley/1022720488http://www.flickr.com/photos/toyotauk/4754716913http://www.flickr.com/photos/randysonofrobert/292020324http://www.flickr.com/photos/stephenhackett/5039942687http://www.flickr.com/photos/onesec/3759134687http://www.flickr.com/photos/torkildr/4194610045http://www.flickr.com/photos/laughingsquid/243706129http://www.flickr.com/photos/mduchesn/sets/72157607790455060http://www.flickr.com/photos/waltarrrrr/3055094883http://www.flickr.com/photos/kenkuhl/2333650570http://www.flickr.com/photos/zooboing/4543757687http://www.flickr.com/photos/tomascaspers/404571268http://www.flickr.com/photos/tantek/2314416269http://www.flickr.com/photos/doug88888/3709856898http://www.flickr.com/photos/katasta/893261286http://www.flickr.com/photos/kb35/1644548833http://www.flickr.com/photos/cverdier/3978990427
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