Hybrid Apps / iPhoneDevCon 2010
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Hybrid Apps / iPhoneDevCon 2010

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Hybrid Apps / iPhoneDevCon 2010 Hybrid Apps / iPhoneDevCon 2010 Presentation Transcript

  • Hybrid AppsThe best of 2 worlds? | iPhoneDevCon 2010 | Cologne
  • About us
  • Hybrid Apps The best of 2 2 technology worlds? trade-o!s?0,5 + 0,5 = 1 0,5 * 0,5 = 0,25
  • Your Choice: Web or App?
  • Native vs. Web?
  • Apps ≠ Sites „control“ „our“ Web „browse“ „my“ App OS Interface Solution Portal Fixed Company Many Task CI Tasks (maybe) many App‘s (must have) Site “Apps are like Songs“ “Cool URIs dont change“Daniel K. Appelquist Tim Berners-Leehttp://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI
  • Status 11% Germans use a smartphone = 9 million German smartphone owners54% of smartphoneowners use Apps t ph one23% daily surfing the m armobile Internet N oSGo-SMART-Studie
  • Status Check: Apps
  •  ca. 500.000 Apps (Total since launch App Store)
  • Adaptation for all App stores for the maximum range? Hardware Policies Firmware
  • Usage Ø 14 Apps installed70% use a regular 8 AppsWuV Digitalbarometer (06/2010)
  • Cost vs. Benefit?
  • Status Check: Mobile Web
  • Rendering Engines Mobile Web Fixed Web 60 % WebKit 43 % IE 9 % RIM 31 % Firefox 9 % Opera 15 % WebKit 5 % Netfront 1,5 % Opera 17 % Others 9,5 % OthersSource: Device-Trends Report 10/2010 (http://www.sevenval.com) Source: Global Web Stats 10/2010 (http://www.w3counter.com/trends)
  • Markups K it W eb 28% HTML4 42 % HTML5 WT F? 15% XHTML 1.0 14% XHTML MP 1% Other (inc. WML)Source: Device-Trends Report 10/2010 (http://www.sevenval.com)
  • What‘s wrong with XHTML MP? <b>bold</b>
  • The Mobile Web 2010 Powerful JS Engines Media HTML5 CSS3 Queries Frameworks Huge Display Resolutions
  • ?
  • The su!ering continues... Browsers suck• WebKit fragmentation• Other browsers• „Mobile Issues“• ...Device APIs, IE9/Gecko, ??? Apps suck• Platform knowledge• Programmiersprachen• Version Fragmentation• Store Policies
  • This interests the user? NO!
  • Interests: User Usefulness Fun Usability „Find“ Social / Share
  • Interests: Company Cost / Benefit Marketing Sales
  • What are the options?
  • WebSite
  • Impulse Site ConceptWebSite Web Technologies Online SEO Browser Surfer Share
  • Impulse Site ConceptWebSite Web Technologies Online SEO Browser Surfer Share WebApp
  • Impulse Site ConceptWebSite Web Technologies Online SEO Browser Surfer App Concept Share Professional WebApp
  • Impulse Site Concept Hybrid AppWebSite Web Technologies Online SEO Browser Surfer App Concept Share Professional WebApp
  • Impulse Site Concept Hybrid AppWebSite Web Technologies Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional WebApp
  • Impulse Site Concept Hybrid AppWebSite Web Technologien Katalog Platform spezifisch Online Bewertungen SEO Browser SDK Surfer App Concept Shop Share User Updates Professional WebApp Native App
  • Impulse Site Concept Hybrid AppWebSite Web Technologien Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional Fun WebApp Native App
  • Impulse Site Concept Hybrid AppWebSite Web Technologies Catalog Platform specific Online Reviews SEO Browser SDK Surfer App Concept Shop Share User Updates Professional Fun WebApp Native App
  • MatrixWebSiteWebAppNative AppHybrid Appx x App Concept Site Concept x x x Browser x x x x SDK Funx x x x Catalog x Surferx x x Professional x Impulse Reviews Platform specific User Updatesx x xx x x xx Web Technologies Online Share xxxx xxxx SEO
  • Hybrid App: Pros & Cons Pro Contra App Concept Interaction: Web/App Site Concept SDK & Browser SDK Browser No SEO Catalog Platform specific Reviews User Updates Web Technologies Web Technologies Surfer
  • #fault Don‘t reinvent the browser!
  • RecommendationStep 1: •Web! ? •Hybrid for the Store (Catalog) •App (Native or Web) withStep 2: •Analysis: •Profis? Step 3: „Profi Features“ •Platform? •Recommendation: WebApp •Features?
  • thank you! roland at sevenval.comhttp://www.flickr.com/photos/brent_nashville/4897351886http://www.flickr.com/photos/mommyof4ruggies/346289381http://www.flickr.com/photos/joeshlabotnik/305410323http://www.flickr.com/photos/brent_nashville/4897351886http://www.flickr.com/photos/markkelley/1022720488http://www.flickr.com/photos/toyotauk/4754716913http://www.flickr.com/photos/randysonofrobert/292020324http://www.flickr.com/photos/stephenhackett/5039942687http://www.flickr.com/photos/onesec/3759134687http://www.flickr.com/photos/torkildr/4194610045http://www.flickr.com/photos/laughingsquid/243706129http://www.flickr.com/photos/mduchesn/sets/72157607790455060http://www.flickr.com/photos/waltarrrrr/3055094883http://www.flickr.com/photos/kenkuhl/2333650570http://www.flickr.com/photos/zooboing/4543757687http://www.flickr.com/photos/tomascaspers/404571268http://www.flickr.com/photos/tantek/2314416269http://www.flickr.com/photos/doug88888/3709856898http://www.flickr.com/photos/katasta/893261286http://www.flickr.com/photos/kb35/1644548833http://www.flickr.com/photos/cverdier/3978990427