Device trends juni 2013

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Device trends juni 2013

  1. 1. Device TrendsSevenval 201304th June 2013
  2. 2. 2Unique Devices 4502Dominating Few* (53,8%) 3Longtail** (46,2%) 4499The Mobile Longtail WorldwideTop 20 mobile devices by mobile web trafficSevenval Device Trends | June 2013~4500 DevicesiPhoneSamsungGalaxy SI!IiPhone 42,7Samsung Galaxy S3 6,1Samsung Galaxy S2 5,0Motorola Droid RAZR 2,2iPod Touch 2,0Samsung Galaxy Ace 1,4Samsung Galaxy Note II 1,2BlackBerry 9900 1,1BlackBerry 9800 1,1Samsung Galaxy S III mini 1,0Samsung Galaxy S 0,9BlackBerry 9300 0,9BlackBerry 9780 0,8Samsung Galaxy S Plus 0,8Samsung Galaxy Nexus 0,6Nokia 800 0,6LG Nexus 4 E960 0,6HTC One S 0,5BlackBerry 9700 0,5HTC One X 0,553,8%*Devices needed to reach 50% of smartphone owners**Devices needed to reach the rest of smartphone ownersSamsungGalaxy SII
  3. 3. 3Sevenval Device Trends | June 2013Not one but 4500+different devicesaccess mobile websites worldwide today.
  4. 4. 4Sevenval Device Trends | June 2013The few top 3 dominate 53,8%of the worldwidemarket, but the longtail counts for 46,2%.
  5. 5. 5iOS Version StatisticAll PlatformsSevenval Device Trends | June 2013 http://david-smith.org/iosversionstats/iOS is continuously updated, however old devices still exist which are not capable of updates.
  6. 6. 6Android Version StatisticAll PlatformsSevenval Device Trends | June 2013 http://developer.android.com/about/dashboards/index.htmlDue to manufacturer adaptations updates happen rarely. Thus a wide spread of OS versions is available.
  7. 7. 7Sevenval Device Trends | June 2013 http://www.zenithoptimedia.comSmartphone penetration in the world’stop 19 digital markets is expected to doublefrom 35.5% last year to an average of71.7% in 2015.
  8. 8. 8Sevenval Device Trends | June 2013In mobile fragmentation is forever.Deal with it.Richard WongInvestor in AdMob and Getjar
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