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Device Trends
Sevenval 2014
January 2014
The Mobile Longtail Worldwide
Top mobile devices by mobile web traffic

iPhone
Samsung Galaxy S3
Samsung Galaxy S4
Samsung...
Not one but

5.220+

different devices

access mobile websites worldwide today.

Sevenval Device Trends | January 2014

So...
The few top 5 dominate 50,03% of the worldwide
market, but the longtail counts for 49,97%.

Sevenval Device Trends | Janua...
iOS Version Statistic
All Platforms

iOS is continuously updated, however old devices still exist which are not capable of...
Android Version Statistic
All Platforms

Due to manufacturer adaptations updates happen rarely. Thus a wide spread of OS v...
Device + Browser + Operating System =

Unique Client
Sevenval Device Trends | January 2014

7
More than 50.400 unique clients
– a combination of device, browser and OS –
are in the market right now.

Sevenval Device ...
Between 2013 and 2017, mobile phone
penetration will rise from 61.1% to
of the global population.

Sevenval Device Trends ...
In mobile fragmentation is forever.
Deal with it.
Richard Wong
Investor in AdMob and Getjar

Sevenval Device Trends | Janu...
Contact
Bahnhofsvorplatz 1
50667 Cologne
office
email

+49 221 650 07-0
hello@sevenval.com

www.sevenval.com
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Device Trends January 2014

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Transcript of "Device Trends January 2014"

  1. 1. Device Trends Sevenval 2014 January 2014
  2. 2. The Mobile Longtail Worldwide Top mobile devices by mobile web traffic iPhone Samsung Galaxy S3 Samsung Galaxy S4 Samsung Galaxy S2 iPhone 50,03% Samsung Galaxy S3 Mini Samsung Galaxy S4 Mini Samsung Galaxy Ace ~5.220 Devices Samsung Galaxy Tab 2 10.1 Galaxy Note 2 Samsung Galaxy SI!I Samsung Galaxy SIV Samsung Samsung Galaxy SII Galaxy SIII Mini Unique Devices Dominating Few* (50,03%) Longtail** (49,97%) iPad HTC One Samsung Galaxy S Plus Samsung Galaxy GT 31,4% 6,1% 4,8% 4,5% 3,2% 1,8% 1,5% 1,2% 1,1% 1,0% 1,0% 0,9% 0,8% 5.221 5 5.216 Sevenval Device Trends | January 2014 *Devices needed to reach 50% of smartphone owners **Devices needed to reach the rest of smartphone owners Source: 12/2013 Sevenval Database 2
  3. 3. Not one but 5.220+ different devices access mobile websites worldwide today. Sevenval Device Trends | January 2014 Source: 12/2013 Sevenval Database 3
  4. 4. The few top 5 dominate 50,03% of the worldwide market, but the longtail counts for 49,97%. Sevenval Device Trends | January 2014 Source: 12/2013 Sevenval Database 4
  5. 5. iOS Version Statistic All Platforms iOS is continuously updated, however old devices still exist which are not capable of updates. Sevenval Device Trends | January 2014 Source: 01/2014 http://david-smith.org/iosversionstats/ 5
  6. 6. Android Version Statistic All Platforms Due to manufacturer adaptations updates happen rarely. Thus a wide spread of OS versions is available. Sevenval Device Trends | January 2014 Source: 01/2014 developer.android.com 6
  7. 7. Device + Browser + Operating System = Unique Client Sevenval Device Trends | January 2014 7
  8. 8. More than 50.400 unique clients – a combination of device, browser and OS – are in the market right now. Sevenval Device Trends | January 2014 Source: 12/2013 Sevenval Database 8
  9. 9. Between 2013 and 2017, mobile phone penetration will rise from 61.1% to of the global population. Sevenval Device Trends | January 2014 69.4% Source: 01/2014 www.emarketer.com 9
  10. 10. In mobile fragmentation is forever. Deal with it. Richard Wong Investor in AdMob and Getjar Sevenval Device Trends | January 2014 10
  11. 11. Contact Bahnhofsvorplatz 1 50667 Cologne office email +49 221 650 07-0 hello@sevenval.com www.sevenval.com
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