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Sevenval Device Trends Datapool July 2009 Basic

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Sevenval Device Trends Datapool July 2009 Basic Sevenval Device Trends Datapool July 2009 Basic Document Transcript

  • Device Trends Basic Monthly Edition July/2009 Sevenval Data Pool http://www.sevenval.de Sevenval GmbH Bahnhofsvorplatz 1 Phone: +49 221 65007 0 50667 Cologne, Germany Fax: +49 221 65007 65 http://www.sevenval.com Email: devicetrends@7val.com Copyright © 1999 - 2009 Sevenval GmbH
  • Table of Contents 1. Goal of this report ....................................................................................................................... 2 2. Overall ...................................................................................................................................... 3 3. Countries ................................................................................................................................... 5 4. Internet Service Provider .............................................................................................................. 6 5. Groups ...................................................................................................................................... 7 6. Device Manufacturers .................................................................................................................. 8 7. Devices ..................................................................................................................................... 9 8. Display Sizes ............................................................................................................................ 10 9. Mobile Networks ....................................................................................................................... 11 10. Controls ................................................................................................................................. 12 11. Mobile Web ............................................................................................................................ 13 12. Client Side .............................................................................................................................. 19 13. Multimedia ............................................................................................................................. 23 14. About .................................................................................................................................... 30 1 Goal of this report This is a new report with mobile market level data derived from mobile data collected by Sevenval. We hope that this data snapshot will provide insight into trends in the mobile ecosystem and expect that this data will be valuable for site publishers, advertisers and content and/or application developers. Sevenval stores and analyzes the data from every request from any mobile network that is collaborating with the Sevenval Device Trends Project. It uses them to optimize mobile services. We share some of this data with the mobile community. With Sevenval's Device Trends we want to provide the attached network communities with relevant usage information. Revision July/2009, 08-02-2009 Basic Monthly Edition | 2
  • 2 Overall How many page impressions are mobile ? m obile (78.88 %) desktop (11.74 %) bot (8.63 %) Other (0.75 %) Figure 1. PI Types 59 066 085 Page Impressions in the participating projects watched in the period from 2009-07-01 to 2009-07-31. Only mobile Page Impressions are subject of the following analysis. Revision July/2009, 08-02-2009 Basic Monthly Edition | 3
  • Page Impressions What are the days with the most intense mobile usage? GB - % of Total PIs DE Misc 4 FR AT CH 3 2 1 0 Tim e 07- 06 07- 10 07- 14 07- 19 07- 23 07- 27 07- 31 Figure 2. Load Peaks/day What are the times with the most intense mobile internet usage? GB - % of Total PIs DE Misc 7.5 FR AT CH 5 2.5 0 Tim e 04 07 10 14 17 20 23 Figure 3. Load Peaks/GMT hour Revision July/2009, 08-02-2009 Basic Monthly Edition | 4
  • 3 Countries What are the countries most users are coming from? AT (10.67 %) DE (68.82 %) GB (5.66 %) CH (4.74 %) FR (1.7 %) US (1.47 %) Misc (6.94 %) Country Jul/2009 Jun/2009 May/2009 Trend 1. Germany (DE) 68.82 70.00 71.97 2. Austria (AT) 10.67 11.41 10.03 3. United Kingdom (GB) 5.66 4.79 4.71 4. Switzerland (CH) 4.74 4.79 4.22 5. France (FR) 1.70 1.39 1.36 6. United States (US) 1.47 1.28 1.27 7. Norway (NO) 0.97 0.92 0.95 8. Netherlands (NL) 0.73 0.60 0.59 9. Spain (ES) 0.43 0.35 0.33 10. Canada (CA) 0.37 0.23 0.20 Total 95.56 95.76 95.63 Table 1. Overall Distributed Top 10 Countries Revision July/2009, 08-02-2009 Basic Monthly Edition | 5
  • 4 Internet Service Provider Which Internet Service Providers are used for access? E- Plus Mobilfunk Gm bH (7.02 %) Research In Motion UK Lim ited (3.56 %) o2 (Germ any) Gm bH & Co. OHG (7.35 %) Hutchison 3G Austria Gm bH (3.42 %) Arcor AG (2.6 %) Vodafone D2 Gm bH (9.81 %) Mobilkom Austria AG (2.46 %) T- Mobile Austria Gm bH (2.09 %) Unisource Business Networks (Schweiz) AG (1.6 %) Deutsche Telekom AG (9.93 %) Alice DSL (1.36 %) Misc (26.07 %) T- Mobile Deutschland Gm bH (22.73 %) Service Provider Jul/2009 Jun/2009 May/2009 Trend 1. T-Mobile Deutschland GmbH 22.73 21.95 23.44 2. Deutsche Telekom AG 9.93 9.95 10.36 3. Vodafone D2 GmbH 9.81 9.99 9.98 4. o2 (Germany) GmbH & Co. OHG 7.35 7.18 7.51 5. E-Plus Mobilfunk GmbH 7.02 7.37 7.45 6. Research In Motion UK Limited 3.56 3.61 3.60 7. Hutchison 3G Austria GmbH 3.42 3.63 3.24 8. Arcor AG 2.60 2.76 2.59 9. Mobilkom Austria AG 2.46 2.74 2.32 10. T-Mobile Austria GmbH 2.09 2.22 2.00 Total 70.97 71.4 72.49 Table 2. Top 10 Internet Service Provider Revision July/2009, 08-02-2009 Basic Monthly Edition | 6
  • 5 Groups In which groups are impressions assigned? News & Media (17.39 %) Portals (64.88 %) Search & Inform ation (9.3 %) Com m unity (7.51 %) Misc (0.93 %) Groups Jul/2009 Jun/2009 May/2009 Trend 1. Portals 64.88 62.41 64.83 2. News & Media 17.39 18.63 16.93 3. Search & Information 9.30 9.68 9.46 4. Community 7.51 8.42 7.93 5. Finance 0.93 0.86 0.84 Total 100 100 99.99 Table 3. Impression Groups Revision July/2009, 08-02-2009 Basic Monthly Edition | 7
  • 6 Device Manufacturers Which are the preferred device manufacturers? Sony Ericsson (12.07 %) Nokia (26.22 %) Research In Motion (9.8 %) HTC (7.18 %) Sam sung (5.59 %) LG (1.91 %) Apple (32.78 %) Misc (4.45 %) Manufacturer Jul/2009 Jun/2009 May/2009 Trend 1. Apple 32.78 31.02 28.83 2. Nokia 26.22 26.67 27.87 3. Sony Ericsson 12.07 13.35 13.59 4. Research In Motion 9.80 9.56 9.52 5. HTC 7.18 7.87 7.91 6. Samsung 5.59 5.69 5.82 7. LG 1.91 1.96 1.86 8. Microsoft 0.96 1.03 1.16 9. Google 0.77 0.01 0.01 10. IXI 0.68 0.71 0.72 Total 97.96 97.87 97.29 Table 4. Shares of Top 10 Device Manufacturers Revision July/2009, 08-02-2009 Basic Monthly Edition | 8
  • 7 Devices Which are the most favored devices? - % of Total PIs 30 27.95 20 10 4.83 3.82 3.35 3.14 2.8 1.86 1.62 1.56 1.42 0 Apple - Apple - Nokia - Nokia - Nokia - Research In Research In Nokia - Sam sung - Nokia - iPhone iPod Touch N95 E71 5800 Motion - Motion - E51 SGH- F480 6300 XpressMusic BlackBerry BlackBerry 9000 8310 Handset Models Jul/2009 Jun/2009 May/2009 Trend 1. Apple - iPhone 27.95 26.22 24.05 2. Apple - iPod Touch 4.83 4.79 4.78 3. Nokia - N95 3.82 4.19 4.77 4. Nokia - E71 3.35 3.34 3.27 5. Nokia - 5800 XpressMusic 3.14 2.79 2.33 6. Research In Motion - BlackBerry 9000 2.80 2.62 2.51 7. Research In Motion - BlackBerry 8310 1.86 1.87 1.94 8. Nokia - E51 1.62 1.77 1.84 9. Samsung - SGH-F480 1.56 1.60 1.61 10. Nokia - 6300 1.42 1.45 1.63 Total 52.35 50.64 48.73 Revision July/2009, 08-02-2009 Basic Monthly Edition | 9
  • 8 Display Sizes What are the screen resolutions of the devices? 320x 480 (33.67 %) 320x 240 (8.42 %) 360x 640 (3.66 %) 480x 320 (2.8 %) 176x 220 (2.21 %) 480x 800 (2.05 %) 240x 400 (1.76 %) 128x 160 (1.43 %) 360x 480 (1.22 %) 480x 360 (1.07 %) 240x 320 (34.75 %) Misc (6.96 %) Width x Height Jul/2009 Jun/2009 May/2009 Trend 1. 240x320 34.75 37.83 40.11 2. 320x480 33.67 32.36 29.87 3. 320x240 8.42 8.62 8.72 4. 360x640 3.66 2.81 2.33 5. 480x320 2.80 2.62 2.51 6. 176x220 2.21 2.49 2.62 7. 480x800 2.05 1.47 1.28 8. 240x400 1.76 2.16 1.92 9. 128x160 1.43 1.56 1.60 10. 360x480 1.22 1.27 1.25 Total 91.97 93.19 92.21 Table 5. Distribution of overall devices display dimensions Revision July/2009, 08-02-2009 Basic Monthly Edition | 10
  • 9 Mobile Networks Which mobile networks are used? - % Total PIs 100 75 50 25 0 HSDPA UMTS WLAN EDGE GPRS Jul/2009 Jun/2009 May/2009 Trend 1. GPRS 94.87 95.00 95.00 2. EDGE 79.82 80.00 79.61 3. WLAN 60.42 58.18 56.14 4. UMTS 51.00 65.19 70.22 5. HSDPA 28.47 28.57 28.70 Table 6. Technical Bearer Support Revision July/2009, 08-02-2009 Basic Monthly Edition | 11
  • 10 Controls What are the controls the devices are operated with? - % Total PIs 75 50 25 0 Mouse Wheel Trackpoint Keyboard Phonekeypad Touchscreen Control Jul/2009 Jun/2009 May/2009 Trend 1. Touchscreen 52.94 51.73 49.46 2. Phonekeypad 48.66 51.22 53.67 3. Keyboard 22.51 22.56 22.76 4. Trackpoint 19.61 18.45 18.76 5. Wheel 9.12 8.90 8.96 6. Mouse 0.11 0.13 0.13 Table 7. Technical Device Controls Revision July/2009, 08-02-2009 Basic Monthly Edition | 12
  • 11 Mobile Web Browser Which browsers are used? - % of Total PIs 40 32.88 30 20 14.46 12.4 10 9.85 7.63 6.91 4.27 3.18 3.1 1.62 0 Safari Webkit Access RIM Nokia Mobile Microsoft Opera Opera Mozilla Teleca Netfront Browser Internet Mobile Mini Obigo Client Internet Ex plorer Vendor Jul/2009 Jun/2009 May/2009 Trend 1. Safari 32.88 31.13 28.94 2. Webkit 14.46 6.99 7.13 3. Access Netfront 12.40 13.60 13.71 4. RIM Browser 9.85 9.61 9.55 5. Nokia Mobile Internet Client 7.63 9.91 10.25 6. Microsoft Mobile Internet Explorer 6.91 7.41 8.02 7. Opera Mini 4.27 4.34 4.18 8. Opera 3.18 3.22 3.22 9. Mozilla 3.10 8.02 8.32 10. Teleca Obigo 1.62 1.68 1.59 Total 96.3 95.91 94.91 Revision July/2009, 08-02-2009 Basic Monthly Edition | 13
  • Markups What is the prefered markup? XHTML MP/ 1.1 (23.77 %) XHTML/ 1.0 (22.53 %) XHTML MP/ 1.2 (6.25 %) XHTML MP/ 1.0 (3.98 %) XHTML BASIC/ 1.1 (1.45 %) HTML/ 4.0 (41.78 %) Misc (0.24 %) Markup Jul/2009 Jun/2009 May/2009 Trend 1. HTML/4.0 41.78 40.46 38.53 2. XHTML MP/1.1 23.77 24.65 25.41 3. XHTML/1.0 22.53 22.39 22.72 4. XHTML MP/1.2 6.25 6.60 6.41 5. XHTML MP/1.0 3.98 4.13 4.57 6. XHTML BASIC/1.1 1.45 1.48 1.66 7. WML/1.1 0.14 0.13 0.11 8. MS WMC/1.0 0.05 0.07 0.08 9. RSS/2.0 0.03 0.03 0.03 10. CHTML/1.0 0.02 0.07 0.47 Total 100 100 99.99 Revision July/2009, 08-02-2009 Basic Monthly Edition | 14
  • JavaScript Do JavaScript applications reach the users? Supported (92.96 %) Not Supported (7.04 %) Support Jul/2009 Jun/2009 May/2009 Trend 1. Supported 92.96 92.24 90.87 2. Not Supported 7.04 7.76 9.13 Revision July/2009, 08-02-2009 Basic Monthly Edition | 15
  • Ajax How many mobile devices support Ajax? Supported (70.84 %) Not Supported (29.16 %) Support Jul/2009 Jun/2009 May/2009 Trend 1. Supported 70.84 67.61 66.22 2. Not Supported 29.16 32.39 33.78 Revision July/2009, 08-02-2009 Basic Monthly Edition | 16
  • Maximum Page Size Which page sizes can be displayed? - Supported by % of Devices 100 recom m ended - 75 50 25 0 Decksize in Byte 2800 5600 11200 22400 44800 89600 179200 358400 716800 1433600 Bytes Jul/2009 Jun/2009 May/2009 Trend 1. 1400 100.00 100.00 100.00 2. 2800 99.97 100.00 100.00 3. 5600 97.62 97.73 97.43 4. 11200 95.71 95.61 94.95 5. 22400 94.54 94.86 94.15 6. 44800 86.80 86.02 83.91 7. 89600 68.66 66.62 64.46 8. 179200 64.53 62.60 60.50 9. 358400 36.45 33.79 30.83 10. 716800 34.43 32.72 30.64 Table 8. maximal Bytes/Page Revision July/2009, 08-02-2009 Basic Monthly Edition | 17
  • Image Formats Which image formats can be used? - % Total PIs 100 75 50 25 0 WBMP SVG GIF89a PNG JPG GIF87 Format Jul/2009 Jun/2009 May/2009 Trend 1. GIF87 99.97 99.98 100.00 2. JPG 99.94 99.94 99.50 3. PNG 98.90 98.79 98.33 4. GIF89a 95.50 94.06 93.12 5. SVG 72.83 73.03 71.98 6. WBMP 66.75 68.53 70.30 Revision July/2009, 08-02-2009 Basic Monthly Edition | 18
  • 12 Client Side WAP Push How many devices can process WAP push news? Not Supported (37.39 %) Supported (62.61 %) Jul/2009 Jun/2009 May/2009 Trend 1. Supported 62.61 64.66 66.69 2. Not Supported 37.39 35.34 33.31 Revision July/2009, 08-02-2009 Basic Monthly Edition | 19
  • Flash Lite How many devices support Flash Lite? 2.0 (11.87 %) 1.0 (9.87 %) Not Supported (64.18 %) 3.0 (8.79 %) 1.1 (3.98 %) 2.1 (1.31 %) Version Jul/2009 Jun/2009 May/2009 Trend 1. Not Supported 64.18 62.24 61.10 2. 2.0 11.87 12.84 14.13 3. 1.0 9.87 10.24 10.14 4. 3.0 8.79 8.44 7.99 5. 1.1 3.98 4.74 5.17 6. 2.1 1.31 1.50 1.47 Flash Lite Versions are downwardly compatible. Revision July/2009, 08-02-2009 Basic Monthly Edition | 20
  • Java ME Which Java ME standards are supported? - % Total PIs 100 75 50 25 0 J2ME CLDC 1.1 J2ME CLDC 1.0 J2ME MIDP 1.0 J2ME MIDP 2.0 Standard Jul/2009 Jun/2009 May/2009 Trend 1. J2ME MIDP 2.0 82.48 82.83 82.65 2. J2ME MIDP 1.0 63.22 65.29 67.32 3. J2ME CLDC 1.0 63.10 65.18 67.21 4. J2ME CLDC 1.1 55.83 57.39 58.98 Revision July/2009, 08-02-2009 Basic Monthly Edition | 21
  • Cookies How many mobile devices support Cookies? Supported (75.55 %) Not Supported (24.45 %) Cookies Jul/2009 Jun/2009 May/2009 Trend 1. Supported 75.55 75.14 73.60 2. Not Supported 24.45 24.86 26.40 Total 100 100 100 Revision July/2009, 08-02-2009 Basic Monthly Edition | 22
  • 13 Multimedia Audio Which audio files formats can be played? - % Total PIs 100 75 50 25 0 mmf m idi wav aac m p3 Format Jul/2009 Jun/2009 May/2009 Trend 1. mp3 95.91 96.39 96.23 2. aac 94.28 94.70 94.36 3. wav 91.14 91.19 90.90 4. midi 69.16 71.26 73.33 5. mmf 9.45 9.91 10.34 Table 9. Audio File Playback Support Revision July/2009, 08-02-2009 Basic Monthly Edition | 23
  • Video Downloaded Videos How many devices support downloaded videos? Not Supported (35.52 %) Supported (64.48 %) Jul/2009 Jun/2009 May/2009 Trend 1. Supported 64.48 66.42 68.16 2. Not Supported 35.52 33.58 31.84 Table 10. Downloaded Video Support Revision July/2009, 08-02-2009 Basic Monthly Edition | 24
  • Downloaded Video Formats Which video formats are supported? - % Total PIs 75 50 25 0 WMV MP4 3GP Video Format Jul/2009 Jun/2009 May/2009 Trend 1. 3GP 63.56 65.39 66.99 2. MP4 53.67 55.54 57.06 3. WMV 20.76 21.03 21.03 Table 11. Downloaded Video Formats Supported Revision July/2009, 08-02-2009 Basic Monthly Edition | 25
  • Streaming Videos How many devices support streaming videos? Supported (94.06 %) Not Supported (5.94 %) Jul/2009 Jun/2009 May/2009 Trend 1. Supported 94.06 93.71 93.11 2. Not Supported 5.94 6.29 6.89 Revision July/2009, 08-02-2009 Basic Monthly Edition | 26
  • Streaming Video Formats Which formats are supported for video streams? - % Total PIs 100 75 50 25 0 WMV RM- 9 RM- 8 MP4 3GP Video Format Jul/2009 Jun/2009 May/2009 Trend 1. 3GP 91.78 91.58 91.00 2. MP4 84.93 85.40 84.47 3. RM-8 33.41 34.76 35.49 4. RM-9 21.61 23.49 24.64 5. WMV 13.04 13.88 14.79 Revision July/2009, 08-02-2009 Basic Monthly Edition | 27
  • Video Codec Which video codecs are supported? - % Total PIs 75 50 25 0 WMV2 h.264 MPEG4 h.263 Codec Jul/2009 Jun/2009 May/2009 Trend 1. h.263 67.82 69.58 71.28 2. MPEG4 59.58 61.65 63.28 3. h.264 51.63 52.83 53.50 4. WMV2 21.23 21.44 21.44 Revision July/2009, 08-02-2009 Basic Monthly Edition | 28
  • Video Audio Codec Which audio codecs are supported in videos? - % Total PIs 75 50 25 0 WMAV2 AAC AMR Codec Jul/2009 Jun/2009 May/2009 Trend 1. AMR 68.74 70.41 72.02 2. AAC 65.91 68.16 70.02 3. WMAV2 21.21 21.43 21.43 Table 12. Supported Audio Codecs in Video Files Revision July/2009, 08-02-2009 Basic Monthly Edition | 29
  • 14 About About Sevenval Sevenval GmbH is one of the foremost specialists in mobile internet anywhere in the world, covering the entire value- added chain for this market starting with conceptualization and including technical launch right down to mobile advertising. Sevenval created its Sevenval Mobile Platform to devise a whole range of ready-for- market software products used by the leading mobile portals. Sevenval's mobile applications have won a series of prizes. Sevenval is the first European company to have a full-service range for mobile advertising in its Sevenval AdMobile Unit. Sevenval's clients include national and international Mobile Network Operators, content providers, portal and com- munity operators and banks. For more information visit our website www.sevenval.com The Country Code & Internet Service Provider Database copyright is owned by www.maxmind.com and was li- censed by Sevenval. Sevenval is part of the YOC-Group. Legal Notice The contents of this document are protected by copyright. The contents may not be reproduced in any form (pho- tocopy, microfilm or any other procedure) without written authorization from Sevenval AG, and may not be pro- cessed, duplicated or distributed by way of electronic systems unless a statement to the contrary has been explicitly annotated. All of the brand names and trademarks named within this document are subject to the unrestricted reg- ulations of the currently valid labeling law as well as potentially the property rights of the registered proprietor. Every effort has been made in the preparation of this document to ensure its accuracy. Sevenval GmbH assumes no responsibility for errors or damages caused by the information contained in this document. Revision July/2009, 08-02-2009 Basic Monthly Edition | 30