mobileWatch
Basic Monthly Edition
January/2009
Sevenval Data Pool
http://www.sevenval.de
Sevenval AG
Bahnhofsvorplatz 1 Phone: +49 221 65007 0
50667 Cologne, Germany Fax: +49 221 65007 65
http://www.sevenval.com Email: mobilewatch@7val.com
Copyright © 1999 - 2009 Sevenval AG

Table of Contents
1. Goal of this report ....................................................................................................................... 2
2. Overall ...................................................................................................................................... 3
3. Countries ................................................................................................................................... 5
4. Internet Service Provider .............................................................................................................. 6
5. Groups ...................................................................................................................................... 7
6. Device Manufacturers .................................................................................................................. 8
7. Devices ..................................................................................................................................... 9
8. Display Sizes ............................................................................................................................ 10
9. Mobile Networks ....................................................................................................................... 11
10. Controls ................................................................................................................................. 12
11. Mobile Web ............................................................................................................................ 13
12. Client Side .............................................................................................................................. 19
13. Multimedia ............................................................................................................................. 23
14. About .................................................................................................................................... 30
1 Goal of this report
This is a new report with mobile market level data derived from mobile data collected by Sevenval. We hope that
this data snapshot will provide insight into trends in the mobile ecosystem and expect that this data will be valuable
for site publishers, advertisers and content and/or application developers.
Sevenval stores and analyzes the data from every request from any mobile network that is collaborating with the
mobileWatch Project. It uses them to optimize mobile services. We share some of this data with the mobile com-
munity. With Sevenval's mobileWatch we want to provide the attached network communities with relevant usage
information.
Revision January/2009, 02-03-2009 Basic Monthly Edition | 2

2 Overall
How many page impressions are mobile ?
bot (34.88 %)
m obile (56.95 %)
Other (0.87 %)
desktop (7.30 %)
Figure 1. PI Types
54 365 051 Page Impressions in the participating projects watched in the period from 2009-01-01 to 2009-01-31. Only
mobile Page Impressions are subject of the following analysis.
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Page Impressions
What are the days with the most intense mobile usage?
Misc - % of Total PIs
GB
DE 4
BE
IE
TR
3
2
1
0 Tim e
01- 06 01- 10 01- 14 01- 19 01- 23 01- 27 01- 31
Figure 2. Load Peaks/day
What are the times with the most intense mobile internet usage?
Misc - % of Total PIs
GB
DE 7.5
BE
IE
TR
5
2.5
0 Tim e
04 07 10 14 17 20 23
Figure 3. Load Peaks/GMT hour
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3 Countries
What are the countries most users are coming from?
AT (9.97 %)
DE (71.17 %)
GB (4.54 %)
CH (3.96 %)
FR (1.83 %)
US (1.59 %)
NO (1.33 %)
Misc (5.61 %)
Country Jan/2009 Dec/2008 Nov/2008 Trend
1. Germany (DE) 71.17 75.51 75.29
2. Austria (AT) 9.97 8.34 8.15
3. United Kingdom (GB) 4.54 1.40 1.56
4. Switzerland (CH) 3.96 4.19 3.96
5. France (FR) 1.83 1.67 1.57
6. United States (US) 1.59 1.81 2.02
7. Norway (NO) 1.33 1.58 1.54
8. Netherlands (NL) 0.53 0.42 0.45
9. EU 0.30 0.31 0.32
10. Spain (ES) 0.29 0.30 0.32
Total 95.51 95.53 95.18
Table 1. Overall Distributed Top 10 Countries
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4 Internet Service Provider
Which Internet Service Providers are used for access?
E- Plus Mobilfunk Gm bH (6.48 %) Research In Motion UK Lim ited (3.13 %)
o2 (Germ any) Gm bH & Co. OHG (7.41 %) Mobilkom Austria AG (2.69 %)
Arcor AG (2.62 %)
Vodafone D2 Gm bH (9.68 %)
Hutchison 3G Austria Gm bH (2.45
%)
T- Mobile Austria Gm bH (2.21
%)
1&1 Internet AG (1.66 %)
Deutsche Telekom AG (12.65 %) Alice DSL (1.4 %)
Opera Software ASA (1.31 %)
Misc (25.06 %)
T- Mobile Deutschland Gm bH (21.25 %)
Service Provider Jan/2009 Dec/2008 Nov/2008 Trend
1. T-Mobile Deutschland GmbH 21.25 23.34 23.50
2. Deutsche Telekom AG 12.65 12.15 10.77
3. Vodafone D2 GmbH 9.68 11.34 11.90
4. o2 (Germany) GmbH & Co. OHG 7.41 8.14 8.60
5. E-Plus Mobilfunk GmbH 6.48 7.46 7.50
6. Research In Motion UK Limited 3.13 0 0
7. Mobilkom Austria AG 2.69 2.30 2.26
8. Arcor AG 2.62 2.45 2.25
9. Hutchison 3G Austria GmbH 2.45 2.00 2.06
10. T-Mobile Austria GmbH 2.21 2.07 1.94
Total 70.57 71.25 70.78
Table 2. Top 10 Internet Service Provider
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5 Groups
In which groups are impressions assigned?
News & Media (17.11 %)
Portals (63.16 %)
Search & Inform ation (10.31 %)
Com m unity (8.85 %)
Misc (0.57 %)
Groups Jan/2009 Dec/2008 Nov/2008 Trend
1. Portals 63.16 67.32 63.08
2. News & Media 17.11 15.68 19.65
3. Search & Information 10.31 9.03 8.75
4. Community 8.85 7.43 7.85
5. Finance 0.57 0.54 0.67
Total 100 100 100
Table 3. Impression Groups
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6 Device Manufacturers
Which are the preferred device manufacturers?
Sony Ericsson (13.76 %)
Apple (27.42 %) Research In Motion (8.83 %)
HTC (8.8 %)
Sam sung (5.79 %)
LG (1.72 %)
Microsoft (1.28 %)
Nokia (28.04 %) Misc (4.36 %)
Manufacturer Jan/2009 Dec/2008 Nov/2008 Trend
1. Nokia 28.04 30.04 30.45
2. Apple 27.42 25.41 24.31
3. Sony Ericsson 13.76 14.74 14.81
4. Research In Motion 8.83 6.29 6.40
5. HTC 8.80 9.89 10.51
6. Samsung 5.79 5.78 5.59
7. LG 1.72 1.63 1.61
8. Microsoft 1.28 1.22 1.08
9. Motorola 0.91 1.12 1.24
10. IXI 0.84 0.83 0.94
Total 97.39 96.95 96.94
Table 4. Shares of Top 10 Device Manufacturers
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7 Devices
Which are the most favored devices?
- % of Total PIs
30
21.62
20
10
5.8 5.68
2.26 2.14 1.96 1.88 1.77 1.77 1.5
0
Apple - Apple - Nokia - Nokia - Research In Nokia - Nokia - Research In Research In Sony
iPhone iPod Touch N95 E71 Motion - E51 6300 Motion - Motion - Ericsson -
BlackBerry BlackBerry BlackBerry K800i
8310 8800 9000
Handset Models Jan/2009 Dec/2008 Nov/2008 Trend
1. Apple - iPhone 21.62 20.50 20.49
2. Apple - iPod Touch 5.80 4.91 3.82
3. Nokia - N95 5.68 6.17 6.23
4. Nokia - E71 2.26 2.11 1.75
5. Research In Motion - BlackBerry 8310 2.14 1.52 1.55
6. Nokia - E51 1.96 1.92 1.92
7. Nokia - 6300 1.88 2.11 2.04
8. Research In Motion - BlackBerry 8800 1.77 1.61 1.84
9. Research In Motion - BlackBerry 9000 1.77 1.10 0.91
10. Sony Ericsson - K800i 1.50 1.81 1.90
Total 46.38 43.76 42.45
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8 Display Sizes
What are the screen resolutions of the devices?
320x 480 (27.45 %)
320x 240 (8.71 %)
176x 220 (4 %)
128x 160 (2.01 %)
480x 320 (1.77 %)
240x 400 (1.53 %)
480x 640 (1.19 %)
240x 320 (43.86 %)
Misc (9.48 %)
Width x Height Jan/2009 Dec/2008 Nov/2008 Trend
1. 240x320 43.86 47.69 48.54
2. 320x480 27.45 20.51 20.50
3. 320x240 8.71 7.86 8.09
4. 176x220 4.00 4.19 4.69
5. 128x160 2.01 2.19 2.23
6. 480x320 1.77 6.01 0.91
7. 240x400 1.53 1.35 1.23
8. 480x640 1.19 1.25 1.24
9. 240x160 0.94 0.93 1.07
10. 360x480 0.87 0.20 0.04
Total 92.33 92.18 88.54
Table 5. Distribution of overall devices display dimensions
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9 Mobile Networks
Which mobile networks are used?
- % Total PIs
100
75
50
25
0
HSDPA WLAN UMTS EDGE GPRS
Jan/2009 Dec/2008 Nov/2008 Trend
1. GPRS 93.79 94.60 95.69
2. EDGE 76.63 76.42 74.23
3. UMTS 64.59 64.21 61.85
4. WLAN 52.47 50.84 46.18
5. HSDPA 24.09 23.63 18.54
Table 6. Technical Bearer Support
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10 Controls
What are the controls the devices are operated with?
- % Total PIs
75
50
25
0
Mouse Wheel Trackpoint Keyboard Touchscreen Phonekeypad
Control Jan/2009 Dec/2008 Nov/2008 Trend
1. Phonekeypad 57.80 61.19 62.17
2. Touchscreen 42.74 41.20 39.31
3. Keyboard 23.56 22.45 23.08
4. Trackpoint 16.75 1.74 1.63
5. Wheel 8.86 7.24 7.68
6. Mouse 0.17 0.21 0.26
Table 7. Technical Device Controls
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11 Mobile Web
Browser
Which browsers are used?
- % of Total PIs
30
27.58
20
13.4
10.63
10 9.23 8.87
7.89
7.11
5.19
3.07
1.79
0
Safari Access Microsoft Nokia Mobile RIM Mozilla Webkit Opera Opera Openwave
Netfront Mobile Internet Browser Mini Mobile
Internet Client Browser
Ex plorer
Vendor Jan/2009 Dec/2008 Nov/2008 Trend
1. Safari 27.58 25.59 24.54
2. Access Netfront 13.40 14.19 14.18
3. Microsoft Mobile Internet Explorer 10.63 11.53 11.94
4. Nokia Mobile Internet Client 9.23 10.25 10.35
5. RIM Browser 8.87 6.32 6.43
6. Mozilla 7.89 8.19 6.50
7. Webkit 7.11 7.52 10.51
8. Opera Mini 5.19 5.55 5.54
9. Opera 3.07 3.17 3.22
10. Openwave Mobile Browser 1.79 1.97 1.86
Total 94.76 94.28 95.07
Revision January/2009, 02-03-2009 Basic Monthly Edition | 13

Markups
What is the prefered markup?
XHTML MP/ 1.1 (27.15 %)
XHTML/ 1.0 (20.56 %)
XHTML MP/ 1.2 (6.4 %)
XHTML MP/ 1.0 (5.69 %)
XHTML BASIC/ 1.1 (1.92 %)
HTML/ 4.0 (38.04 %) Misc (0.24 %)
Markup Jan/2009 Dec/2008 Nov/2008 Trend
1. HTML/4.0 38.04 36.35 36.76
2. XHTML MP/1.1 27.15 29.93 30.23
3. XHTML/1.0 20.56 20.54 18.31
4. XHTML MP/1.2 6.40 4.33 5.41
5. XHTML MP/1.0 5.69 6.39 6.89
6. XHTML BASIC/1.1 1.92 2.17 2.09
7. WML/1.1 0.16 0.23 0.25
8. CHTML/1.0 0.05 0.04 0.04
9. RSS/2.0 0.03 0.02 0.02
10. XHTML BASIC/1.0 0.00 0.00 0.00
Total 100 100 100
Revision January/2009, 02-03-2009 Basic Monthly Edition | 14

JavaScript
Do JavaScript applications reach the users?
Supported (88.8 %)
Not Supported (11.2 %)
Support Jan/2009 Dec/2008 Nov/2008 Trend
1. Supported 88.80 84.26 83.56
2. Not Supported 11.20 15.74 16.44
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Ajax
How many mobile devices support Ajax?
Not Supported (37.81 %)
Supported (62.19 %)
Support Jan/2009 Dec/2008 Nov/2008 Trend
1. Supported 62.19 60.38 58.73
2. Not Supported 37.81 39.62 41.27
Revision January/2009, 02-03-2009 Basic Monthly Edition | 16

Maximum Page Size
Which page sizes can be displayed?
- Supported by % of Devices
100
recom m ended -
75
50
25
0 Decksize in Byte
2800 5600 11200 22400 44800 89600 179200 358400 716800 1433600
Bytes Jan/2009 Dec/2008 Nov/2008 Trend
1. 1400 100.00 100.00 100.00
2. 2800 99.99 99.98 99.98
3. 5600 98.39 98.42 98.74
4. 11200 95.39 95.08 95.18
5. 22400 94.25 93.84 93.87
6. 44800 83.37 83.73 83.71
7. 89600 63.32 63.08 62.49
8. 179200 59.62 58.86 58.03
9. 358400 29.98 27.90 27.06
10. 716800 29.69 27.60 26.74
Table 8. maximal Bytes/Page
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Image Formats
Which image formats can be used?
- % Total PIs
100
75
50
25
0
SVG WBMP GIF89a PNG JPG GIF87
Format Jan/2009 Dec/2008 Nov/2008 Trend
1. GIF87 100.00 100.00 100.00
2. JPG 99.92 99.85 99.87
3. PNG 98.02 97.74 97.43
4. GIF89a 92.68 93.95 94.40
5. WBMP 71.88 73.75 74.82
6. SVG 70.90 71.30 70.55
Revision January/2009, 02-03-2009 Basic Monthly Edition | 18

12 Client Side
WAP Push
How many devices can process WAP push news?
Supported (68.63 %)
Not Supported (31.37 %)
Jan/2009 Dec/2008 Nov/2008 Trend
1. Supported 68.63 70.50 73.22
2. Not Supported 31.37 29.50 26.78
Revision January/2009, 02-03-2009 Basic Monthly Edition | 19

Flash Lite
How many devices support Flash Lite?
2.0 (16.47 %)
1.0 (9.05 %)
Not Supported (61.14 %)
1.1 (7.04 %)
3.0 (4.08 %)
2.1 (2.21 %)
Version Jan/2009 Dec/2008 Nov/2008 Trend
1. Not Supported 61.14 58.42 65.04
2. 2.0 16.47 18.06 16.96
3. 1.0 9.05 9.29 6.69
4. 1.1 7.04 7.74 8.71
5. 3.0 4.08 3.54 0
6. 2.1 2.21 2.95 2.60
Flash Lite Versions are downwardly compatible.
Revision January/2009, 02-03-2009 Basic Monthly Edition | 20

Java ME
Which Java ME standards are supported?
- % Total PIs
100
75
50
25
0
J2ME CLDC 1.1 J2ME CLDC 1.0 J2ME MIDP 1.0 J2ME MIDP 2.0
Standard Jan/2009 Dec/2008 Nov/2008 Trend
1. J2ME MIDP 2.0 80.39 80.34 59.01
2. J2ME MIDP 1.0 69.06 70.87 71.67
3. J2ME CLDC 1.0 68.91 70.71 71.52
4. J2ME CLDC 1.1 58.89 59.74 60.50
Revision January/2009, 02-03-2009 Basic Monthly Edition | 21

Cookies
How many mobile devices support Cookies?
Supported (69.54 %)
Not Supported (30.46 %)
Cookies Jan/2009 Dec/2008 Nov/2008 Trend
1. Supported 69.54 67.10 62.32
2. Not Supported 30.46 32.90 37.68
Total 100 100 100
Revision January/2009, 02-03-2009 Basic Monthly Edition | 22

13 Multimedia
Audio
Which audio files formats can be played?
- % Total PIs
100
75
50
25
0
mmf m idi wav aac m p3
Format Jan/2009 Dec/2008 Nov/2008 Trend
1. mp3 97.23 97.07 72.50
2. aac 94.24 93.78 67.63
3. wav 91.90 91.40 66.60
4. midi 76.95 78.08 74.09
5. mmf 11.08 11.60 8.32
Table 9. Audio File Playback Support
Revision January/2009, 02-03-2009 Basic Monthly Edition | 23

Video
Downloaded Videos
How many devices support downloaded videos?
Supported (69.01 %)
Not Supported (30.99 %)
Jan/2009 Dec/2008 Nov/2008 Trend
1. Supported 69.01 70.83 71.74
2. Not Supported 30.99 29.17 28.26
Table 10. Downloaded Video Support
Revision January/2009, 02-03-2009 Basic Monthly Edition | 24

Downloaded Video Formats
Which video formats are supported?
- % Total PIs
75
50
25
0
WMV MP4 3GP
Video Format Jan/2009 Dec/2008 Nov/2008 Trend
1. 3GP 67.19 68.93 69.64
2. MP4 57.15 60.16 60.96
3. WMV 19.70 19.69 19.66
Table 11. Downloaded Video Formats Supported
Revision January/2009, 02-03-2009 Basic Monthly Edition | 25

Streaming Videos
How many devices support streaming videos?
Supported (92.74 %)
Not Supported (7.26 %)
Jan/2009 Dec/2008 Nov/2008 Trend
1. Supported 92.74 93.46 91.26
2. Not Supported 7.26 6.54 8.74
Revision January/2009, 02-03-2009 Basic Monthly Edition | 26

Streaming Video Formats
Which formats are supported for video streams?
- % Total PIs
100
75
50
25
0
WMV RM- 9 RM- 8 MP4 3GP
Video Format Jan/2009 Dec/2008 Nov/2008 Trend
1. 3GP 90.14 90.79 87.38
2. MP4 82.46 83.97 80.96
3. RM-8 34.02 35.73 35.90
4. RM-9 27.01 29.19 30.53
5. WMV 17.93 19.01 17.68
Revision January/2009, 02-03-2009 Basic Monthly Edition | 27

Video Codec
Which video codecs are supported?
- % Total PIs
75
50
25
0
WMV2 h.264 MPEG4 h.263
Codec Jan/2009 Dec/2008 Nov/2008 Trend
1. h.263 73.23 74.21 73.88
2. MPEG4 64.96 66.96 67.09
3. h.264 49.76 49.09 47.10
4. WMV2 20.08 19.99 19.97
Revision January/2009, 02-03-2009 Basic Monthly Edition | 28

Video Audio Codec
Which audio codecs are supported in videos?
- % Total PIs
75
50
25
0
WMAV2 AAC AMR
Codec Jan/2009 Dec/2008 Nov/2008 Trend
1. AMR 73.16 74.04 73.66
2. AAC 70.76 71.26 70.78
3. WMAV2 20.08 19.98 19.96
Table 12. Supported Audio Codecs in Video Files
Revision January/2009, 02-03-2009 Basic Monthly Edition | 29

14 About
About Sevenval
Sevenval AG is one of the foremost specialists in mobile internet anywhere in the world, covering the entire value-
added chain for this market starting with conceptualization and including technical launch right down to mobile
advertising.
Sevenval created its Sevenval Mobile Platform to devise a whole range of ready-for- market software products
used by the leading mobile portals. Sevenval's mobile applications have won a series of prizes. Sevenval is the first
European company to have a full-service range for mobile advertising in its Sevenval AdMobile Unit.
Sevenval's clients include national and international Mobile Network Operators, content providers, portal and com-
munity operators and banks.
For more information visit our website www.sevenval.com
The Country Code & Internet Service Provider Database copyright is owned by www.maxmind.com and was li-
censed by Sevenval.
Sevenval is part of the YOC-Group.
Legal Notice
The contents of this document are protected by copyright. The contents may not be reproduced in any form (pho-
tocopy, microfilm or any other procedure) without written authorization from Sevenval AG, and may not be pro-
cessed, duplicated or distributed by way of electronic systems unless a statement to the contrary has been explicitly
annotated. All of the brand names and trademarks named within this document are subject to the unrestricted reg-
ulations of the currently valid labeling law as well as potentially the property rights of the registered proprietor.
Every effort has been made in the preparation of this document to ensure its accuracy. Sevenval AG assumes no
responsibility for errors or damages caused by the information contained in this document.
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