PUBLIC RELATIONS …
A PRESENTATION BY
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PUBLIC RELATIONS …
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PUBLIC RELATIONS …
CORPORATE
CONSUMER
ISSUES MANAGEMENT
CRISIS COMMUNICATIONS
PUBLIC AFFAIRS
INTERNAL COMMUNICATION
DIGITAL
CITY & FINANCIAL
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PUBLIC RELATIONS …
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SOME TRENDS … GOVERNMENT SCRUTINY
OF BRANDS
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SOME TRENDS … CONSUMER SCRUTINY
OF BRANDS (INTERNATIONALLY)
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SOME TRENDS … BRANDS “OPENING UP”
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SOME TRENDS … BRANDS SEEKING
CUT-THROUGH:
THE RISE OF “INTERESTING”
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SOME TRENDS … THE RISE OF “EXPERIENCE”
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SOME TRENDS … DIGITAL AND ADVERTISING
WAKING UP TO PR: FOR
EXPLOITATION AND TRAFFIC
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PUBLIC RELATIONS … WHY IS IT INTERESTING?
JACK-OF-ALL-TRADES, MASTER OF
SOME: STRATEGIST, SUIT AND
CREATIVE IN A SINGLE DAY
TOP-TABLE STUFF: THINK ABOUT
THE SEAT CAMPBELL SAT IN
BREADTH AND DEPTH:
UNDERSTAND THE BRANDS, THE
CONSUMERS, THE MEDIA
FROM SUBLIME TO RIDICULOUS:
IN THE SPACE OF AN HOUR
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WHAT MAKES A GOOD PR?
PASSION FOR THE MEDIA … GIFT OF
THE GAB … WRITING SKILLS …
PROJECT AND EVENT MANAGEMENT
SKILLS … ORGANISATION AND TIME
MANAGEMENT … ADAPTABILITY
UNDERSTANDING OF BRANDS …
“GETTING” CONSUMERS … AN
INTEREST IN BUSINESS … APPLIED
CREATIVITY … PEOPLE MANAGEMENT
… AN ENQUIRING MIND
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GETTING IN …
RESEARCH THE AGENCIES: SPECIALIST OR FULL-SERVICE?
- PR WEEK, PRCA, MARKETING ALL DO LEAGUE TABLES
RESEARCH THEIR CLIENT LISTS
WHAT SORT OF AGENCY WILL SUIT YOU?:
- SMALL (UNSTRUCTURED BUT LOTS OF RESPONSIBILITY)
- LARGE (STRUCTURED TRAINING, OFTEN HIERARCHICAL)
GET SOME EXPERIENCE: IF NOT IN AN AGENCY, THINK IN-
HOUSE (CORPORATE OR VOLUNTARY SECTOR) OR THINK
ABOUT WORK IN THE MEDIA ITSELF
WHAT WILL PERSUADE AN AGENCY TO RECRUIT YOU:
WILD AND WHACKY OR STRAIGHT AND SERIOUS?
SUITED AND BOOTED OR BAGGY JEANS AND TRAINERS?
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VERY MUCH
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