Ipa Presentation 001 (May 08)

PUBLIC RELATIONS … A PRESENTATION BY SEVENTY SEVEN SEVENTY SEVEN PRPR

PUBLIC RELATIONS … SEVENTY SEVEN PR

PUBLIC RELATIONS … CORPORATE CONSUMER ISSUES MANAGEMENT CRISIS COMMUNICATIONS PUBLIC AFFAIRS INTERNAL COMMUNICATION DIGITAL CITY & FINANCIAL PUBLICITY SEVENTY SEVEN PR

PUBLIC RELATIONS … SEVENTY SEVEN PR

SOME TRENDS … GOVERNMENT SCRUTINY OF BRANDS SEVENTY SEVEN PR

SOME TRENDS … CONSUMER SCRUTINY OF BRANDS (INTERNATIONALLY) SEVENTY SEVEN PR

SOME TRENDS … BRANDS “OPENING UP” SEVENTY SEVEN PR

SOME TRENDS … BRANDS SEEKING CUT-THROUGH: THE RISE OF “INTERESTING” SEVENTY SEVEN PR

SOME TRENDS … THE RISE OF “EXPERIENCE” SEVENTY SEVEN PR

SOME TRENDS … DIGITAL AND ADVERTISING WAKING UP TO PR: FOR EXPLOITATION AND TRAFFIC SEVENTY SEVEN PR

PUBLIC RELATIONS … WHY IS IT INTERESTING? JACK-OF-ALL-TRADES, MASTER OF SOME: STRATEGIST, SUIT AND CREATIVE IN A SINGLE DAY TOP-TABLE STUFF: THINK ABOUT THE SEAT CAMPBELL SAT IN BREADTH AND DEPTH: UNDERSTAND THE BRANDS, THE CONSUMERS, THE MEDIA FROM SUBLIME TO RIDICULOUS: IN THE SPACE OF AN HOUR SEVENTY SEVEN PR

WHAT MAKES A GOOD PR? PASSION FOR THE MEDIA … GIFT OF THE GAB … WRITING SKILLS … PROJECT AND EVENT MANAGEMENT SKILLS … ORGANISATION AND TIME MANAGEMENT … ADAPTABILITY UNDERSTANDING OF BRANDS … “GETTING” CONSUMERS … AN INTEREST IN BUSINESS … APPLIED CREATIVITY … PEOPLE MANAGEMENT … AN ENQUIRING MIND SEVENTY SEVEN PR

GETTING IN … RESEARCH THE AGENCIES: SPECIALIST OR FULL-SERVICE? - PR WEEK, PRCA, MARKETING ALL DO LEAGUE TABLES RESEARCH THEIR CLIENT LISTS WHAT SORT OF AGENCY WILL SUIT YOU?: - SMALL (UNSTRUCTURED BUT LOTS OF RESPONSIBILITY) - LARGE (STRUCTURED TRAINING, OFTEN HIERARCHICAL) GET SOME EXPERIENCE: IF NOT IN AN AGENCY, THINK IN- HOUSE (CORPORATE OR VOLUNTARY SECTOR) OR THINK ABOUT WORK IN THE MEDIA ITSELF WHAT WILL PERSUADE AN AGENCY TO RECRUIT YOU: WILD AND WHACKY OR STRAIGHT AND SERIOUS? SUITED AND BOOTED OR BAGGY JEANS AND TRAINERS? SEVENTY SEVEN PR

VERY MUCH SEVENTY SEVEN PR

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Ipa Presentation 001 (May 08)

by James Gordon-MacIntosh on Jun 15, 2008

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