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What is S.S.O.M.
 

What is S.S.O.M.

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Social Search Optimized Marketing (SSOM) is the evolution of Traditional Online Marketing Practices which have quickly become obsolete, especially with the advent of Google +1.

Social Search Optimized Marketing (SSOM) is the evolution of Traditional Online Marketing Practices which have quickly become obsolete, especially with the advent of Google +1.

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    What is S.S.O.M. What is S.S.O.M. Presentation Transcript

    • What is SSOM?
      Seven Sigma Online Marketing Solutions
      S.S.O.M
    • S.S.O.M.
    • S.S.O.M.
      S = Social
      S = Search
      O = Optimized
      M = Marketing
      This is a term I picked up from the SEOMOZ Blog: http://www.seomoz.org/ugc/seo-marketing-is-dead-is-dead-long-live-ssom
    • What Is SSOM?
      Social Search Optimized Marketing (SSOM) is the Optimization of Online Content for both the search engines and the social media networks.
    • What is SSOM?
      This Online Content Optimization is a fusion of the following:
      SEO (Search Engine Optimization);
      Social Media Marketing (SMM)
      Social Branding
      Search Engine Marketing (SEM)
      Social Media Optimization (SMO)
    • SSOM has become more relevant today with the advent of Google Plus One (Google +1)
    • What is Google +1?
      Google is making a big new push into social with a feature called “+1” that is similar in purpose to the Facebook “Like” button, but integrated directly into the world’s biggest search engine.
    • What is Google +1?
      Google defines this action as a “public stamp of approval,” and it is exactly that. When you +1 something, your name becomes associated with that link “in search, on ads, and across the web,” according to the company. It also shows up in a feed on your Google Profile, which is required to use the product.
      http://mashable.com/2011/03/30/google-plus-one-button/
    • Popular Search Engines
      Google
      Yahoo
      Bing
      Ask
      AOL
    • Popular Social MediaNetworks
      Facebook
      Twitter
      MySpace
      Youtube
      Foursquare
      Plurk
      Flickr
    • SSOM Content Candidates
      The content for a typical SSOM Campaign includes:
      Articles
      Pictures
      Podcasts
      Videos
      Slideshows
      Documents
      Web 2.0 Properties
    • SSOM Content Candidates Cont’d
      Web 2.0 Content Properties
      Facebook Profile
      Facebook Page
      Twitter Profile
      MySpace Profile
      Google Profile
      Plus More
    • Conclusion
      Social Search Optimized Marketing (SSOM) is the evolution of Traditional Online Marketing Practices which have quickly become obsolete, especially with the advent of Google +1.
    • S.S.O.M. Hybrid Model
      The SSOM Hybrid model is a combination of the best practices of:
      Search Engine Optimization (SEO)
      Search Engine Marketing (SEM)
      Social Media Optimization(SMO)
      Social Media Marketing (SMM)
    • Interested in a Free 7-Day S.S.O.M. Trial Campaign?
      Click Here To Book Now!
    • Contact
      Website
      http://www.SevenSigmaSEO.com
      Email
      ajaya@sevensigmaseo.com
      Facebook
      http://on.fb.me/7sigmaseo
      Twitter
      http://twitter.com/#!/SevenSigmaSEO