http://www.sevengmedia.com -- In this slidedeck, you will find my tips on creating marketing content by using web video.
Web video is not very different from any other marketing tactic -- blogging, direct mail, trade shows, or advertising -- it requires you to first begin by identifying your marketing goals.
Your marketing goals are not your business goals, but are goals that will help you realize your business goals. For example, your marketing goal may be to increase sales leads to 300 per month, which you have found will result in about 3 new clients per month and it is those three clients that will help you realize your business goal of increasing revenue.
I then offer you my Sales Funnel Video Strategy slide, which shows you the type of videos that you can create for each stage of the sales funnel.
We then discuss the importance of planning through scripting, storyboarding and creating shot lists.
I then offer you a quick guide for DIY videos, offer some suggestions on all the different channels you can integrate your videos.
I conclude by summarizing the seven steps to creating content for web videos.
This slide deck is from my 10-minute presentation. For more information about creating content with web videos, or to inquire about me speaking before your group, please call or email me 503-810-7013 or firstname.lastname@example.org.