EV & EVSE Presentation (Feb 2011)

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This is an introduction to electric vehicles and the electric vehicle charging stations that will be arriving the market place in the next few years.

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EV & EVSE Presentation (Feb 2011)

  1. 1. Electric Vehicle &Electric Vehicle Charging Point Overview February 2011 www.sevengmedia.com
  2. 2. About 7G Media Seven G Media helps clean-tech and early-stage companies design and implement their marketing needs We are an Oregon-based firm serving innovative companies that are making the world a better place If you are looking to establish or build your brand, you’ve found the right partner in Seven G Media www.sevengmedia.com 2
  3. 3. EVs are ComingPlug-In Hybrids and Electric Vehicles will account for 35 percent of all U.S. autosales by 2020 (EPRI and Oak Ridge Nat’l. Lab).One million EV charging stations need to be installed in the United States by 2015and 5 million installed worldwide (Pike Research)Twenty six percent of new cars sold in 2020, or 14 million, in the major developedmarkets will have electric or hybrid power trains (Boston Consulting Group). 2010 2011 2012 Nissan Audi Volvo General Motors BMW Volkswagen Tesla Daimler Fisker Hyundai Renault Toyota www.sevengmedia.com 3
  4. 4. Electric Vehicle Value Proposition Kick Our Oil Dependence Integration of Renewables GHG Reductions Improve Reliability Killer App for Smart Grid Energy Storage Load Management Source: Nissan Global www.sevengmedia.com 4
  5. 5. Greenhouse Gas (GHG) Emissions Impact would be 600 Reductions (million metric tons) low in early years, Greenhouse Gas Emissions 500 but could be very 400 high in future A potential 200- 300 500 million metric 200 ton annual reduction in GHG 100 emissions 0 2010 2015 2020 2025 2030 2035 2040 2045 2050 Low PHEV Share Medium PHEV Share High PHEV Share Annual Reduction in GHG Emissions due to PHEV Adoption Source: EPRI www.sevengmedia.com 5
  6. 6. The Electric System of the Future Efficient Building Systems Utility Communications Internet Renewables PV Consumer Portal & Building EMS Advanced Distribution Metering Control Dynamic Operations Interface Systems Control Plug-In Hybrids Smart Distributed End-Use Data Generation Devices Management & Storage Source: EPRI Killer App for Smart Grid  Load Management Energy Storage  Integrate Renewable Energies www.sevengmedia.com 6
  7. 7. EV Acronyms EV: Electric Vehicle PHEV: Plug-In Hybrid EV BEV: Battery Electric Vehicle HEV: Hybrid Electric Vehicle REEV: Range Extended EV GEV: Grid Enabled Vehicle EVCS: Electric Vehicle Charging Station EVSE: Electric Vehicle Supply Source: GM Equipment ICE: Internal Combustion Engine www.sevengmedia.com 7
  8. 8. Annual ComparisonGas (Nissan Altima) @ 28mpg, $3 gal The cost per mile is $0.11 or $1,600/year CO2 emissions = 10,393lbs & 28 mpg CO2 emissions (U.S. Avg.) = 14,772lbs & 19.8 mpgEV (Nissan Leaf) @ $0.08 kWh electric rates The cost per mile is $0.017 or $248/year CO2 emissions from electric plant = 5,495lbs www.sevengmedia.com 8
  9. 9. Hybrid Sales & EV Sales Forecast 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 400,000 1,200,000 President Barack Obama has set a 350,000 national goal to get one million plug-in hybrid cars on the road by 2015 1,000,000 300,000 800,000 250,000 200,000 600,000 150,000 400,000 100,000 200,000 50,000 Forecasted EV Hybrid Sales Sales 0 0 2010-20202000-2007 2000 2001 2002 2003 2004 2005 2006 2007 Hybrid Sales EV Forecasted Sales (Morgan Stanley Research 2008) www.sevengmedia.com
  10. 10. EV Sales Forecasts Forecasted Annual Sales in Who 2020 Bloomberg New Energy Finance 1.6 million Deloitte Consulting 465,000 Center For Entrepreneurship & 2.7 million Technology (UC Berkeley) Electric Power Research Institute 560,000 Credit Suisse 380,000 Morgan Stanley Research 1 million Deutsche Bank 1 millionSource: above firms’ websites www.sevengmedia.com
  11. 11. EV Production Forecasts Forecasted Forecasted Who Production 2012 Production 2015 Nissan LEAF 25,000 100,000 GM Volt 120,000 120,000 Tesla Model S EV 5,000 20,000 Fisker Nina PHEV 5,000 75,000 Ford Focus EV 10,000 20,000 Think! City EV 5,000 20,000Source: DOE’s “One Million Electric Vehicles By 2015” Report www.sevengmedia.com
  12. 12. EV Charging Infrastructure A hurdle for drivers thinking about transitioning to an Electric Vehicle would be the vehicle’s range. A reliable and recognizable network of EV Charging Stations would provide certainty and comfort to new EV drivers concerned about recharging batteries and “range anxiety.” A 2008 federal study found that a “rich” charging infrastructure would eliminate the need for bigger EV batteries (40+ miles) and thereby reduce vehicle price, making the vehicles more accessible. A 2008 Tokyo Electric Power study found EVs were driven more when drivers knew DC Fast Chargers were installed nearby, even though they rarely used those charging stations. www.sevengmedia.com 12
  13. 13. Charging Level Types Time to Charge Type Service Usage Charge Output Chevy VoltLevel 1 120v / 12a Home/Public 1.4kW/hr ~ 11.5 hrsLevel 2 208-240v / 15-80a Home/Public 3.1 – 19.2kW ~ 1-5 hrsDC Fast 3-phase 400V Public/Private ~ 50kW <30 MinutesChargingLevel 3 480v / 100-400a Public/Private 48 – 192kW <30 Minutes www.sevengmedia.com 13
  14. 14. EVSE Charging Locations Public stations needed mostly for reassurance Public Secondary location for charging Employers/Retail stations Most charging will occur Residential at home www.sevengmedia.com
  15. 15. EVSE Vendors Aker Wade (Virginia) Shorepower (Oregon) Eaton (Ohio) Ecotality (California) ClipperCreek (California) Aerovironment (California) Coulomb (California) Better Place (California) OpConnect EV Charging System (Oregon) Schneider Electric (France) www.sevengmedia.com 15
  16. 16. Thank You For more information: Nathan Isaacs nisaacs@sevengmedia.com 503-810-7013 www.sevengmedia.com #sevengmediawww.sevengmedia.com 16

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