Benefits of email marketing
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Benefits of email marketing

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How do you get started in email marketing? Well, reading this article is a great first step! We've filled it with tips, tricks, techniques, secrets and strategies which will arm you with the tools......

How do you get started in email marketing? Well, reading this article is a great first step! We've filled it with tips, tricks, techniques, secrets and strategies which will arm you with the tools you need to boost your profits and increase the traffic in no time flat!

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  • 1. Benefits of EmailMarketing – PracticalTips for Your BusinessBY: RAM GUPTA Considering viral email marketing to take your business to the next level? Here are some proven tips from the leaders in the industry to maximize benefits!First let’s understand one fact very clearly. Who is goingto read your mail and what should it attain. Once weunderstand this clearly, everything falls into place like ajig saw puzzle.
  • 2. Crafting E-Mail is an ArtYou should be creative with your email designs.Send out a few emails with content and links thatdiffer in their presentation. Play around with imagepositioning, including buttons and logos. Afteryouve sent the emails, find out which ones had thebest click-thru rates. Stick with those for the timebeing, but change it on occasion to see if you canfind a design or method that works even better. Moreclick-thru rates equate to more sales. That is anemail marketing example that email marketing prouses.Make sure your emails are consistent with anybranding you have done. You should be includingyour company colors, logos and anything elseunique to your business in your emails. Customersshould be able to recognize your emails when theyarrive in their in-boxes so that they are notautomatically deleted.Extra graphics and other things that can easily beblocked by filters are unnecessary and detrimental toyour campaign. Your company logo needs to be
  • 3. included in order to make things consistent,familiar, and professional when you are in contactwith prospective customers. Failure to do this willharm your email marketing campaign immensely.Having settled on the designaspect, let’s finalize Whatshould your e-mail messagesay?To maximize benefits of email marketing, keep yourmessages simple and to the point when using emailmarketing. People are very busy and do not havetime to read through more than a couple paragraphsto figure out what you are trying to say. Condenseyour message to a few short paragraphs, and stayfocused on your main message.Ensure that your emails focus on your audience, notyourself if you want to get maximum benefits ofemail marketing. Your customers are the ones that
  • 4. make your campaign a hit or a failure. Be a greatresource to them and try to do what you can toinclude feedback from them. This can be with polls,comments, etc. Getting them engaged may help youbuild beneficial relationships for your businesssfuture.And how should you say ..It is very important to use the right font for the rightmessage. Your font should be indicative of yourstyle and email message, and not convey a messagethat you dont wish to send. Choose one that issimple and popular, rather than one that you think isreally cool, but not everyone may have.Plan your Mailing ScheduleStrategically plan when your emails will go out.People do not like getting emails at inconvenienttimes, especially if its something that they have toact on quickly. Be considerate by making your offersconvenient and easy for people to take advantage of,
  • 5. and you will have more clicks than you otherwisewould.Let your list know what toexpectWhen you ask people to opt-in, let them know whatto expect. Tell them what you will be sending andhow often you will send it. People will be morelikely to sign up if they know that you are not goingto flood their inboxes with wordy emails that theyhave no intention of reading.Make sure that you get permission from customersor potential customers before sending out youremails. If people do not want to get emails from you,they could mark your emails as spam or even ignoreyou altogether. There is even a chance that youremail service could take you out of their system.
  • 6. Plan a follow up systemWhen you are following up with your clients, agreat tip is to include a free report on your follow-upemail. Include a link on your email that invites yourclients to click on it to begin. The ending could urgethem to try out these samples that are provided.Maximize the results of your email marketing byencouraging your readers to respond to every email.Always read and reply to these emails immediately.Building a personal relationship with each of yourreaders is the best way to convert them into loyalcustomers. This is also a good way to get morespecific feedback on the success of your efforts.As long as you put the tips youve read here intouse, you will find that your email marketingcampaigns will be effective, profitable withmaximum benefits of email marketing for yourbusiness. Youll be happy that youve put the effortinto creating a plan when your sales explode!
  • 7. Suggest you signup to watch this FREE TRAININGhere or go to http://sevenfigurewealth.comFor your e-mail marketing success! JULY, 2012 © SEVEN FIGURE WEALTH