SEO Evatt Chron.com 2008
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SEO Evatt Chron.com 2008 - Presentation Transcript
- Search Engine Optimization Practical Application Steven Evatt, Chron.com
- Today We’ll Cover: • Search Engine Basics • Basic SEO Principles • Take Aways
- How does a search engine work?
- Who to optimize for? Market share ● Google – 78.4% ● Yahoo – 11.8% ● MSN/Live – 5.2% Chron.com ● Google – 63.3% ● Yahoo – 17.7% ● MSN/Live – 9.2%
- Automation Automate of SEO Basics to ensure consistent SEO performance
- Content is King
- Page Title Page titles should be unique Includes metro area – “Houston
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