New Media

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New Media

  1. 1. New ‘News’ Media
  2. 2. What is new media?? <ul><li>New media is a term meant to encompass the emergence of digital , computerized , or networked information and communication technologies in the later part of the 20th century. </li></ul><ul><li> Source: Wikipedia </li></ul>New Media?
  3. 3. <ul><li>There are 45 million active internet users in urban India and </li></ul><ul><li>3.3 million active users in rural India. </li></ul><ul><li>(Source: IAMAI Report – January 2009) </li></ul><ul><li>There are about 117.82 million mobile internet users in India out of </li></ul><ul><li>415 million mobile users in India. </li></ul><ul><li>(Source: Traits March 2009 report, The Mobile and Internet </li></ul><ul><li> Advertising 2009 conference) </li></ul><ul><li>Online news readership in India?? </li></ul>Some Facts & Figures
  4. 4. <ul><li>92% are interested in reading news about India </li></ul><ul><li>Business & economy (69%), politics (60%), and science & technology (60%). Sports news is favored only by 37% of the users </li></ul><ul><li>46% reads news about social development and 33% for environment </li></ul><ul><li>Columnists are read by 42% </li></ul><ul><li>The combined percentage of readers of Op-Ed articles (i.e. opposite the editorial page) is high at 97.7 % </li></ul><ul><li>24.3% readers read news stories on book/film/theatre reviews </li></ul><ul><li>Research by UGC, 2007 </li></ul>New News consumers
  5. 5. From mass communication to convergent media/web 2.0 Mass Communication tools – newspapers/Electronic News channels Convergence/Web 2.0 journalism News distribution One-way, newspaper subscriptions/paid TV channels online availability/easy access to information News Production Few people act as gatekeepers/opinion leaders More of interaction News content Constrained to space/air time available, less detailed Elaborate, dialogical nature, instant archives Producer-Consumer Relationship Mostly impersonal and anonymous Personal and interactive
  6. 6. Online can integrate Television Print Radio Mobile Online
  7. 7. <ul><li>Podcast/live radio </li></ul><ul><li>Online video </li></ul><ul><li>Mobile newspapers </li></ul><ul><li>E-newspapers </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul>Emerging new media trends
  8. 8. Podcasts /Live radio
  9. 9. Online Videos
  10. 10. Mobile newspapers
  11. 11. E-newspapers
  12. 12. Social Networking <ul><li>Feedback </li></ul><ul><li>Interactive </li></ul><ul><li>Online presence of journalists </li></ul>
  13. 13. Blogging
  14. 15. How new media helps traditional journalism <ul><li>Enlarging size of media pie </li></ul><ul><li>Making media a process </li></ul><ul><li>Making process multi-dimensional </li></ul><ul><li>Measurability </li></ul>
  15. 16. Ready Reckoner English Dailies Regional Newspapers Financials Electronic News Channels Blogs Hindustan Times, The Times of India, Indian Express, The Hindu Navbharat Times, Amar Ujala The Economic Times, Hindu Business Line, Mint, Business Standard IBN 7, NDTV, NDTV Khabar, News 24, India TV, Headlines Today, News X, IBN 7, CNBC Awaaz Online Radio/Podcasts Hindustan Times Mint, Hindu Business Line IBN7 Online Videos The Times of India, Hindustan Times, Mid-Day, The Indian Express Navbharat Times Mint, The Economic Times, Business Standard Times Now, NDTV, Aajtak, Star News, News 24, India TV, Headlines Today, News X, IBN7, DD News, CNBC Awaaz
  16. 17. Daily Newspapers Regional Newspapers Financials Electronic News Channels Mobile Newspapers/SMS Alerts The Times of India, The Hindu, Indian Express Hindu Business Line, Mint, Business Standard, The Economic Times India TV, News X, IBN 7 Social Networking Hindustan Times, The Times of India, Indian Express, Mid-day Navbharat Times, Mint, Business Standard NDTV, India TV, News x RSS Feeds The Times of India, The Hindu, Indian Express, Asian Age Hindustan Mint, HBL, The Financial Express, Business Standard NDTV, NDTV Khabar, Aaj Tak, News 24, Headlines Today, IBN 7, DD News, NDTV Profit
  17. 18. <ul><li>Efficient use of resources </li></ul><ul><li>Better multi media creation tools </li></ul><ul><li>Closer integration with advertising and marketing </li></ul><ul><li>More enthusiasm from journalists, better training </li></ul>Future of Journalism?
  18. 19. N – Novel E – Everywhere W – Wireless M - Manifold medium E - Elaborate D – Democratic I – Interactive A – Accessible N – Newfangled E – Edutainment W – Watchdog S – Social Thank You!

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