Working In Canada Tool English

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  • Working in Canada uses both traditional & internet-based methods of outreach. We will now take a look at each of these methods in more detail.
  • Working In Canada Tool English

    1. 1. www.WorkinginCanada.gc.ca Working in Canada Tool & Community Finder Tool November 2009
    2. 2. Outline <ul><li>Working in Canada (WiC) Tool </li></ul><ul><ul><li>Demonstration </li></ul></ul><ul><ul><li>Who is using the Tool </li></ul></ul><ul><ul><li>What is being searched </li></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><li>Partnership Opportunity </li></ul></ul><ul><li>Community Finder Tool </li></ul><ul><ul><li>Background </li></ul></ul><ul><ul><li>Preview </li></ul></ul>New
    3. 3. <ul><ul><li>www.WorkinginCanada.gc.ca </li></ul></ul>Demonstration
    4. 4. Usage Highlights <ul><ul><li>Over 1,150,000 reports produced </li></ul></ul><ul><ul><ul><li>8 minutes average visit time </li></ul></ul></ul><ul><ul><ul><li>Users from over 170 countries. </li></ul></ul></ul><ul><ul><ul><li>Over 75% client traffic from outside of Canada </li></ul></ul></ul>
    5. 5. CIC Promo Google Adwords Usage Highlights: Reports Generated
    6. 6. Usage Highlights: Top Countries
    7. 7. Usage Highlights: Ontario <ul><li>About 40% of reports are for Ontario (~440,000) </li></ul><ul><li>Top Searched Occupations: </li></ul><ul><ul><li>Engineers 6.5%; </li></ul></ul><ul><ul><li>Accountants 6.1%; </li></ul></ul><ul><ul><li>Technicians 2.2%; </li></ul></ul><ul><ul><li>Teachers 3.0%; </li></ul></ul><ul><ul><li>Nurses 2.6%; </li></ul></ul><ul><ul><li>Doctors 2.2% </li></ul></ul>
    8. 8. Usage Highlights: Ontario (August ‘09) <ul><li>Toronto (49.18%) </li></ul><ul><li>Ottawa (11.94%) </li></ul><ul><li>Mississauga, Brampton, Oakville & Peel (11.46%) </li></ul><ul><li>Hamilton and Area (4.63%) </li></ul><ul><li>Belleville and Quinte Area (2.78%) </li></ul><ul><li>Vaughan, Markham, Newmarket, & York (2.78%) </li></ul><ul><li>London and Woodstock Area (2.32%) </li></ul><ul><li>Niagara and Area (2.14%) </li></ul><ul><li>Waterloo, Huron, Perth, Wellington, Dufferin (1.86%) </li></ul><ul><li>Brantford and Area (1.68%) </li></ul><ul><li>Oshawa, Whitby and Durham Regional Area (1.47%) </li></ul>
    9. 9. Usage Highlights: Ontario (August 09) <ul><li>Cornwall and Area (1.43%) </li></ul><ul><li>Kingston and Area (1.43%) </li></ul><ul><li>Windsor / Essex, Chatham-Kent, Sarnia / Lambton Region (1.26%) </li></ul><ul><li>Bruce, Grey, Simcoe, Muskoka District (1.18%) </li></ul><ul><li>Kenora and Area (0.51%) </li></ul><ul><li>Peterborough and Kawartha Area (0.44%) </li></ul><ul><li>Timmins and Area (0.38%) </li></ul><ul><li>North Bay and Area (0.35%) </li></ul><ul><li>Thunder Bay and Area (0.34%) </li></ul><ul><li>Sudbury and Area (0.25%) </li></ul><ul><li>Sault Ste. Marie and Area (0.20%) </li></ul>
    10. 10. Promotion of WorkinginCanada.gc.ca <ul><li>Traditional Methods </li></ul><ul><li>Bookmarks and fact sheets </li></ul><ul><li>Presentations </li></ul><ul><li>Training sessions </li></ul><ul><li>Internet-based Methods </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Google AdWords </li></ul><ul><li>Social Media </li></ul><ul><li>Skinning </li></ul><ul><li>Widget!! Widget!! </li></ul>
    11. 11. WorkinginCanada.gc.ca Widget <ul><li>Working in Canada Widget (WiC Widget) can be added to websites </li></ul><ul><li>The WiC Widget is free and requires no technical maintenance. </li></ul><ul><li>The WiC Widget provides access to: </li></ul><ul><ul><li>The WorkinginCanada.gc.ca video library; </li></ul></ul><ul><ul><li>Useful Facts about immigrating, working and settling in Canada; and </li></ul></ul><ul><ul><li>Direct access to the Working in Canada Tool = comprehensive suite of labour market information that is customizable and updated daily. </li></ul></ul>
    12. 12. WiC Widget on Your Website
    13. 13. New <ul><ul><li>Community Finder Tool </li></ul></ul>
    14. 14. The Community Finder Tool <ul><li>Community Finder (CF) Tool is an internet application to help a person select settlement location based on labour market and community characteristics. </li></ul><ul><li>Quick Facts: </li></ul><ul><ul><li>Tool will complement WiC Tool “location” selection. </li></ul></ul><ul><ul><li>Objective: raise awareness of the thousands of cities and towns where newcomers can choose to live and work = informed settlement decision. </li></ul></ul>
    15. 15. Background: Why develop CF Tool? <ul><li>Because…. </li></ul><ul><li>Where a newcomer chooses to live will impact occupational prospects, job opportunities and salary. </li></ul><ul><li>Most newcomers settle in Canada’s three largest cities. ( http://www.statcan.gc.ca/daily-quotidien/071204/tdq071204-eng.htm ) </li></ul><ul><ul><li>Toronto, Montreal & Vancouver home to 68.9% of recent immigrants (2006). </li></ul></ul><ul><ul><li>These cities are among the most expensive in Canada. </li></ul></ul><ul><li>According to the Canada Mortgage and Housing Corporation, housing costs should not be more than 32% of monthly gross household income. </li></ul><ul><li>( http://www.cmhc-schl.gc.ca/en/co/buho/hostst/hostst_002.cfm ) </li></ul><ul><li>Immigrants face higher unemployment than their Canadian counterparts. ( http://www.statcan.gc.ca/daily-quotidien/080513/dq080513a-eng.htm ) </li></ul>
    16. 16. Background: Why develop CF Tool? (cont’d…) <ul><li>“ large majority [of newcomers] said their decision about where to settle in Canada would have been affected by information about where they would be more likely to find a job , as well as the cost of living in different cities…” </li></ul><ul><li> (2007-2008 Public Opinion Research conducted on the Working in Canada website, 52) </li></ul><ul><li>“ the Working in Canada Tool should allow users to derive comparative reports for their occupation across provinces and cities and this should include a cost of living index (rather than wages alone)” </li></ul><ul><li>(2007-2008 Report from the Association of Canadian Community Colleges – Canadian Immigration Integration Project, 4) </li></ul>
    17. 17. <ul><li>1) What is your occupation? </li></ul><ul><ul><li>Choose from 520 NOC codes </li></ul></ul><ul><ul><li>Same interface as the WiC Tool </li></ul></ul><ul><li>2) In which language do you want to work? </li></ul><ul><ul><li>Opportunity to reinforce the importance of Canada’s two official languages for working </li></ul></ul><ul><li>3) Do you want to live in a large or small community? </li></ul><ul><ul><li>Three choices will be provided: </li></ul></ul><ul><ul><ul><li>Under 60,000; </li></ul></ul></ul><ul><ul><ul><li>60,000-300,000; </li></ul></ul></ul><ul><ul><ul><li>Over 300,000. </li></ul></ul></ul><ul><ul><li>Opportunity to highlight that health and social services are available in communities of all shapes and sizes. </li></ul></ul>CF Tool: 3 Questions to Help Newcomers
    18. 18. <ul><li>By Occupational Demand </li></ul><ul><ul><li>Select good, fair, or limited prospects to discover where your occupation is in demand. </li></ul></ul><ul><li>By Housing Affordability </li></ul><ul><ul><li>By comparing local wages of the client’s occupation to local housing costs, communities are ordered from most affordable to least (housing costs expressed as a % of gross income). </li></ul></ul>Results can be Refined
    19. 19. Feedback so far… <ul><li>Feedback: profile additional elements… </li></ul><ul><ul><li>More communities & rural communities </li></ul></ul><ul><ul><li>Official language minority communities </li></ul></ul><ul><ul><li>Relative taxation rates </li></ul></ul><ul><ul><li>Costs of utilities and insurance </li></ul></ul><ul><ul><li>Available religious worship centres </li></ul></ul><ul><ul><li>Major industries </li></ul></ul><ul><ul><li>Commuting distances and times </li></ul></ul><ul><li>Challenges: data availability, 1000’s communities vs economic regions. </li></ul>
    20. 20. Questions? Comments? <ul><li>Please contact: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.workingincanada.gc.ca </li></ul></ul><ul><li>www.travailleraucanada.gc.ca </li></ul>

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