Really Simple Strategies:
Keeping Track of your Organization and Issues
Online
Marco Campana (marco@ocasi.org)
Ontario Council of Agencies Serving Immigrants
(OCASI)
@marcopolis
Friendfeed.com/marcopolis

A Quick Overview
• Introduction
• Strategies
• Tools
• Resources
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Introduction
It’s about:
• Learning to listen online
• Having a strategy
• Choosing the right tools for you
• Managing your workflow
• Avoiding “Garbage Overload”
• Becoming a proficient information manager –
find the right information for the right people
at the right time
• Learning to share and collaborate – becoming
an aggregator
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What’s My Day Like?
• My strategy
• My tools
• How I stay updated and learn
• Dashboard?
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Online Reputation Management
• ORM - “The process of following online references to a brand,
company, person or service while having a plan in place to deal
with any negative feedback.“
http://www.sitepoint.com/blogs/2009/05/20/online-reputation-management/
• Competitive Intelligence – “The action of gathering, analyzing,
and applying information about products, domain constituents,
customers, and competitors for the short term and long term
planning needs of an organization”
http://www.dynamicintegration.net/competitive_intelligence.aspx
• Listening - “The Active Listener gives full attention to listening
when another is talking and focuses on what is being said. “
http://www.leadershipletters.com/2003/09/12/levels-of-listening/
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Strategies - Getting Your Nonprofit Organization Ready To Listen
• Why are you listening? What are your mission
goals?
• Come up with at least Five Ways You Plan To
Use the Information (link to day-to-day action)
• Internal Process – how will you organize your
listening?
http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html
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Strategies
• Core - listen, fail informatively, and evolve
• Daily Routine – process, discipline - challenging
• Sharing – collaborating, informing, developing
expertise
• Responding – are you listening strategically?
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Learn as You Go
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Tools
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Tools
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Tools
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Tools
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Tools
Let’s review a few:
• Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email
• Google Alerts
• RSS and Twitter
• Social Networks/Online Communities (LinkedIn, Facebook,
Ning, etc.)
• Social Bookmarking - Delicious, Diigo
• Mobile?
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Tools - Email as Web 2.0?
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Tools- eNewsletters/email lists
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Tools – RSS to Email
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Tools - Watchthatpage
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Tools – Google Alerts
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Tools – Google Alerts
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Tools - RSS
Actively Passive
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Tools - RSS
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Tools - RSS
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Tools - RSS
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Tools - RSS
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Tools - Twitter
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Tools - Twitter
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Tools - Twitter
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Tools - Trusted Networks
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Tools - Trusted Networks
Roll Your Own Social Network
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Tools - Trusted Networks
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Tools – Mobile?
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Pulling it all together?
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Tools
Creating Your Own Dashboard
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Tools
Creating Your Own Dashboard
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How much time?
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Resources
How I learned to stop worrying and
love the early adopters!
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Resources
http://www.wearemedia.org
http://socialmedia-listening.wikispaces.com/
http://simplestrategies.pbworks.com
Setting the Stage/Strategy
Blogs to Follow
Daily Routines
Practical Tool Examples and Explanations
@marcopolis
Learn marco@ocasi.org
Friendfeed.com/marcopolis
Play!
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Images
• http://www.flickr.com/photos/tyla/2613836330/ • http://www.flickr.com/photos/luc/1824234195/
• http://www.flickr.com/photos/matthamm/2945 • http://www.flickr.com/photos/w5nyv/45575646
559128/ 8/
• http://www.flickr.com/photos/dailypic/1459055 • http://www.flickr.com/photos/dan_h/667441709
735/ /
• http://www.flickr.com/photos/sparktography/24
• http://www.flickr.com/photos/cambodia4kidsor 85147794/
g/3226367547/sizes/o/
• http://www.flickr.com/photos/skemsley/355404
• Webinar:Twitter for Nonprofits - Jeff Patrick, 9015/
Common Knowledge
• http://www.flickr.com/photos/archiemcphee/34
• http://www.flickr.com/photos/i-1326/296817550 01974951/
2/ • http://www.flickr.com/photos/timheuer/143007
• http://www.flickr.com/photos/debschultz/19255 903/
55485/sizes/o/ • http://www.flickr.com/photos/bre/448847262/
• http://www.flickr.com/photos/stabilo- • http://www.flickr.com/photos/zachinglis/414438
boss/93136022/in/pool-web2dot0diagrams 67/
• http://www.flickr.com/photos/ycc2106/134414023/ • http://www.flickr.com/photos/cambodia4kidsor
g/2906235414/
• http://farm4.static.flickr.com/3027/2905389559_
d3ec3e6530.jpg
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