1. 25 – 28 March 2013
Jeddah Center for
Forums and Events
Taking Education to a New Level
Co-located with: In association with: Organised by:
www.setssaudi.com

2. Saudi Arabia’s leading Education Training and Supplies Event
SETS, the Saudi Education Training and Supplies Event, will bring together all of your education training and supply requirements
under one roof. It will offer a wide range of products, services and technology for educational and training establishments.
SETS provides the perfect opportunity to showcase your educational products, supplies and training solutions to key decision
makers from education and training establishments.
Co-located alongside SETS will be the recruitment zone, Taleem Saudi focusing on the recruitment of students by Saudi Arabian
and International schools, colleges and universities.
The Kingdom of Saudi Arabia will be transformed into a knowledge-based society, considering education as the main pillar in
achieving this transformation.' Prince Faisal bin Abdullah bin Mohammed, Minister of Education, Saudi Arabia
Market Opportunity
The Saudi Arabian education market represents the largest industry in the region, and is regarded as the most lucrative market for
education services in the Gulf Cooperation Council (GCC).
The Saudi Arabian government is a major contributor in the country's infrastructure development and continues to increase this
budget. The education sector has been consistently capturing more than 25% share of the total budget expenditure, which is the
highest in the world.
 Saudi Arabia's budget for education and manpower development has seen a dramatic increase of 57% in the last four years
reaching a overwhelming annual spend of US$40 Billion.
 Saudi Government allocated more than US$2 Billion in 2010 for building 49 technical colleges and 142 vocational centres across
the country.
 The Financial Year 2011 budget included the construction of 610 new schools and the completion of over 3,200 school buildings.
 The Kingdom has implemented a five-year, US$ 30 Billion effort to upgrade its science and technology infrastructure.
 Saudi Arabia accounts for around 75% of the total GCC general education from kindergarten through to twelfth grade (K-12) and
is expected to sustain its dominance in the coming years.
Annual Growth of Schools in Saudi Arabia
The graph below demonstrates the number of schools that are required in
the next four years illustrating the growing need for educational products
and supplies:
280
260 252 255 264
240 229
220
209
200
180 175
160
147 146
139
140 128 127
123
120
100
80
Secondary
60
Intermediate
40
Elementary
20
2011 2012 2013 2014
Saudi Arabia's leading Education, Training and Supplies Event

3. Why you should exhibit?
 Capitalise on the most lucrative market for education supplies/services in the GCC
 Launch, promote and showcase your products, services and technology to an engaged audience
 Meet with key decision makers from education & training establishments
 Find a local Saudi Arabian distributor
 Develop and build relationships with government officials
 Boost your market knowledge and keep an eye on your competitors
 Network and meet all your existing customers in just four days
 Take advantage of our extensive marketing campaigns to attract your targeted audience
Who will you meet?
Key decision makers from the education
sector including:
 Administrators
 CEO’s
 Chairpersons
 Consultants
 Distributors
 General Managers
 Government and Ministry Officials
 Heads of Department
 IT Managers
 Presidents
 Principals
 Procurement Managers
 Purchasing Managers
 Teachers / Trainers
Who should exhibit?
 AV equipment
 Books / Magazines
 Consultants
 Content management systems
 Design & technology / Craft equipment  Interactive technology
 Distance learning packages  IT / ICT training  Special educational needs
 Educational toys and games  Learning management systems (LMS)  Sports equipment
 E-learning resources  Library resources  Stationary
 Electronic equipment  Playground equipment  Testing tools
 Engineering equipment  Presentation technology  Training courses
 Financial / Accounting services  Presentation tools  Uniforms
 Furniture / Storage equipment  Publishers  Virtual classroom /
 ICT hardware supplies  Qualifications / Examining bodies Virtual world
 ICT software supplies  Science and lab equipment  Workplace equipment
To book a stand or for more information contact the SETS team

4. Sponsorship & Branding Opportunities
Sponsoring an event ensures your company and brand stands out from the rest of your competitors, and provides the greatest
means of gaining a competitive edge while building your organisations corporate identity and prestige at an event.
SETS offers a wide range of communication opportunities for capitalising on exhibitors' participation to directly reach the target
audience.
All SETS sponsorship packages are designed to provide you with the opportunity to:
 Enjoy publicity with our global marketing campaign
 Promote yourself as an industry leader
 Enhance your corporate image and achieve greater brand exposure
 Add value to your own communication and marketing campaign
There are a wide range of sponsorship opportunities available to
highlight your presence and build brand awareness before,
during and after the event.
Visitor Marketing Campaign
The marketing campaign for SETS is designed to ensure the show
receives maximum exposure to receive the right audience.
Our dedicated marketing team will invest and support the exhibition
through:
Direct mail Newspaper advertising
Email marketing Social media marketing
Telemarketing Press/Media relations
Fax marketing Radio
Outdoor advertising TV
Magazine advertising Website
Co-located with Taleem Saudi
Taleem Saudi provides an opportunity for professional Saudi Arabian and International educators to meet with students,
parents and career advisors from Saudi Arabia.
Saudi Arabia is the GCC’s most populous country with 30% of the population in the age group of 18 – 24, which constitutes
the college-going individuals. This is good news for the Saudi and foreign universities as they can serve this growing student base.
+971 4 4380355 +971 4 4380361 sets@dmgeventsme.com www.setssaudi.com

5. Why Jeddah?
 Saudi Arabia is one of the top ten fastest growing countries in the world!
 It has the largest economy in the Middle East, accounting for 70% of the Gulf
Cooperation’s Council’s GDP
 Jeddah is the commercial centre of Saudi Arabia, and the most cosmopolitan and
tolerant of all Saudi Arabian cities
 Jeddah is the principal gateway for the religious pilgrimage of Hajj and Umrah which
delivers millions of people through Jeddah yearly
 It is the largest city in Makkah Province, the largest sea port on the Red Sea and
the second largest city in Saudi Arabia
About the Jeddah International Exhibition Centre
Established, developed and owned by the Jeddah Chamber of Commerce and Industry, the purpose-built Jeddah International
Exhibition Centre offers services to the highest international standards.
Jeddah Center for Forums and Events is a modern exhibition complex conveniently located just minutes from Jeddah’s main
business centre, banks, government offices, shopping malls and major hotels.
Organisers:
Saudi Education Training and Supplies is a joint venture between dmg :: events and M.I.C.E. Arabia Exhibitions & Conferences.
PO Box 33817, 5th Floor, The Palladium,
Jumeirah Lake Towers, Dubai, United Arab Emirates PO Box 6437, Jeddah 21442, Saudi Arabia
T: +971 4 4380355; F: +971 4 4380361 T: +966 2 6673211
E: sets@dmgeventsme.com E: info@micearabia.net
W: www.setssaudi.com W: www.micearabia.net
Our Exhibitions in the Arabian Gulf:
dmg :: events is the market leader of exhibitions in the Middle East. With our 15 years of experience we have been successful
in delivering quality visitors required by the exhibitors.
The Saudi Arabian education market represents the largest education industry in the GCC

6. T: +971 4 4380355 F: +971 4 4380361 E: sets@dmgeventsme.com W: www.setssaudi.com