5. A Compelling Solution: Sync Ads
SecondSceen tightly syncs TV Spots to digital creative
in real time
6.
7.
8. The Best of Both Worlds
Television Synch Digital
Ads
9.
10. Sync Ad Network Topology
30 Second Spot
ADVERTISERS CABLE TV FEED
companion
SECONDSCREEN VIDEO FINGER
rich media Ad PRINTING SERVER
Interaction
& Data Real Time Commercial ID
SECONDSCREEN AD SERVERS
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IPad App NBC.com Fansite FACEBOOK
11. A Better Solution
Cloud-based Ad Real-time Independent of Independent of
Network Advertising Sync Water-marketing Client-side Code
AdMob, iAds, etc.
IntoNow, Shazam, etc. ?
Nielsen, Gracenote ?
20. Connecting Brands to Social TV
Seth Tapper
P 917-453-5657
E seth@secondscreen.com
Editor's Notes
Hi, we’re SecondScreen Networks and we connect brands to social TV. \n\n
\nToday the ad world is divided into the digital arena and the TV universe. \nThat’s about to change. \n\n- click - \nAccording to Nielsen, 40% of consumers already have a second screen device in their hands while they watch TV and that number is mushrooming\n\n
\nToday the ad world is divided into the digital arena and the TV universe. \nThat’s about to change. \n\n- click - \nAccording to Nielsen, 40% of consumers already have a second screen device in their hands while they watch TV and that number is mushrooming\n\n
\nToday the ad world is divided into the digital arena and the TV universe. \nThat’s about to change. \n\n- click - \nAccording to Nielsen, 40% of consumers already have a second screen device in their hands while they watch TV and that number is mushrooming\n\n
\nToday the ad world is divided into the digital arena and the TV universe. \nThat’s about to change. \n\n- click - \nAccording to Nielsen, 40% of consumers already have a second screen device in their hands while they watch TV and that number is mushrooming\n\n
\nToday the ad world is divided into the digital arena and the TV universe. \nThat’s about to change. \n\n- click - \nAccording to Nielsen, 40% of consumers already have a second screen device in their hands while they watch TV and that number is mushrooming\n\n
\nToday the ad world is divided into the digital arena and the TV universe. \nThat’s about to change. \n\n- click - \nAccording to Nielsen, 40% of consumers already have a second screen device in their hands while they watch TV and that number is mushrooming\n\n
\nToday the ad world is divided into the digital arena and the TV universe. \nThat’s about to change. \n\n- click - \nAccording to Nielsen, 40% of consumers already have a second screen device in their hands while they watch TV and that number is mushrooming\n\n
To address this exploding audience, every\nbroadcaster and cable channel, all the web majors and a host of venture backed start ups are working intensely to build TV companion sites and apps – \n\nthis is the Second Screen ecosystem. \n\nOur company empowers brands to reach these multitasking consumers with a powerful new advertising medium\n
\n– the Synch Ad. \n\nThe moment a TV spot airs, we deliver a matching digital ad to the second screen. \n\n
\nSay a guy is watching Basketball on TV while following the stats and the conversation on NBA.com. A Domino’s \ncommercial comes on Air \n\n\n
He sees the so delicious, gooey cheese pull and he want that pizza. Luckily, \n\n - a geotargeted “Order Now!” button - with a coupon - just popped up on the screen in his lap. \nHe clicks and gets a pizza. Its as simple as that. \n\nBut lets say he isn’t ready to eat yet. Well, an hour later he is reading the local paper online when we retarget him. Another Dominoes digital ad appears. Now he is hungry and that pizza TV spot is still fresh in his mind. \n\n He clicks. \n\n\n
\n\nwith Synch Ads, you can deliver the emotion and immediacy of TV with all the transactions, interactions and targeting of the digital world. \n\nFor many marketers \n
\nit’s the holy grail. \n\nYou may have heard about TV synching before. \n\n
Other folks use the shazzam model – press a button to sample your TV audio and wait for a response.\nWhat we are doing is different, unique, and we think much better. Our servers watch TV and ID spots in about ¼ second then push ads to any second screen experience. \n
\n This means we are the only company that serves synch ads to websites or even facebook. Of course, we can also serve into anyone’s app on any platform. \n\n\n. \n\n
\nImportantly, unlike shazzam or QR codes, our solution is entirely leanback for the consumer. The matching digital ads just appear, \n\nlike magic.\n
The best news is, it really works. The data is not all in, but in a pilot we did with USA and ford we saw a 23% interaction rate, and our partners at TVplus have had click through rates over 10%. \n\nThese numbers will likely drop as we gain scale, but we expect synch ads to be orders of magnitude more effective than standard digital banners. \n\n\n And they are not just for direct response. Studies have demonstrated again and again that reaching the same consumer both on TV and online has a much stronger impact than either medium alone. We expect to show synch ads drive spot recall and brand lift in a powerful new way. \n\n
Because our solution works across platforms and is so easy to integrate, we are gaining real momentum. \n\nMajor networks from NBC universal to the Hallmark channel have already deployed us and we are working with nearly every leading social TV start up and platform supplier. \n\n
Our goal is to be the standard utility that powers synch advertising, \n\n everywhere. \n\nTo get their, besides licensing tech to the big guys we are building a network that\naggregates audience across smaller publishers and the long tail of fan sites and apps.\n\n\n
\nIn Q1 & 2 we are launching a series of test and learn initiatives to get a data driven understanding of best practices\n\n and begin developing standards. We have opportunities now for agencies and brands that want to be thought leaders in this new medium – both with our big name partners and across the SecondScreen Synch Ad network. I would love to follow up with anyone interested. \n\n
\n\nOne example of these opportunities are our tent Pole Event Parties - we are working with publishers to throw online parties for the Superbowl, the Grammies, the Oscars and the Final Four in Q1. \nIf you work with any one planning to run spots during these events, please reach out to us. We think its going to be a big deal. \n\n
We see Television shows being more and more developed in tight tandem with their second screen strategies. Most shows will invite People to vote, play along, cheer and even contribute to the programs from their living rooms. Watching TV with a tablet will become the norm. \n\nAs we move towards that world, the Synch Avails for your TV Spots will grow exponentially. \n\n
\n\nIn very the near future, we think every TV spot will be synched to ads in the digital world and soon after that TV and digital creative teams will work as one. \n\nWe are the company that will provide you with the tools, metrics and platforms to capitalize on this new opportunity. \n\n
We’re SecondScreen Networks and we connect brands to social TV. \n\n
