7. STRENGTHS
the only photography group and
gallery in Atlanta that provides
learning opportunities and exposure
to amateur photographers
WEAKNESSES
Social Media is new as a advertising
strategy.
OPPORTUNITIES
Merge the website with social media.
Increase online presence within the
Atlanta Art Community
THREATS
The amount of donors
Virtually no entry buyer against new
entrants
S.W.O.T Analysis for APG
8. The Halo Organization
The High Museum of Art Atlanta
Similar Interest Group
Well known within the Atlanta Art Community
Strong online presence
13. Facebook Data
(APG)
Data collected on 7/14/13 and 7/15/13:
Likes: 1548
Weekly Total Reach: 1286
Overall Monthly Page Views: 303
People Talking About This: 32
Monthly Posts: 12
15. There Have Been 12 Posts in the Past
Month
It can be seen that with whenever a post has been made (purple dot), there is a
spike in reach (blue line) and people talking about APG (green line)
18. Geolocal Channels
The High Museum of Art:
Foursquare :
14,090 check-ins
Rating: 9.4/10
Yelp:
164 reviews
4 out of 5 Stars
19.
20. Top Rated Keywords
Keyword(s) Search Volume
photography gallery 16,600,000 / mo.
art festival 823,000 / mo.
art fair 673,000 / mo.
professional photographers 201,000 / mo.
fall festival 165,000 / mo.
photography galleries 110,000 / mo.
october festival 110,000 / mo.
photography career 90,500 / mo.
Atlanta group 60,500 / mo.
photos Atlanta 60,500 / mo.