SETH BERMANDirector, Global MarketingBabyCenterBEN GADDISVP - InnovationT3
How Mobile Is   Transforming     Business
Agenda  State of Mobile MarketingBrand examplesBrief exerciseTechnologies to watch
MOBILE  Is TransformingBUSINESS
UPS
a       b    c
ups my choice
ups my choiceInsert UPS video
Red Tomato
Comcast
Lincoln
BabyCenter
5Things
Understand Customer Need
Understand Customer NeedWhat needs can be enhanced by somethinginherently mobile
Understand Customer NeedWhat needs can be enhanced by somethinginherently mobileIdentify opportunities and rank them
Understand Customer NeedWhat needs can be enhanced by somethinginherently mobileIdentify opportunities and rank them Utili...
what to look fornext
LOCATION
50%              of all LOCAL                 SEARCHES      are done through
PERIMETERS
Digital Health
Challenge Look beyond TechnologyUtilize brand Assets  Aim for Transformation
Thanks
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?
Upcoming SlideShare
Loading in...5
×

Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?

326

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
326
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile Marketing Association (MMA) Forum 2013: How is Mobile Transforming Business?

  1. 1. SETH BERMANDirector, Global MarketingBabyCenterBEN GADDISVP - InnovationT3
  2. 2. How Mobile Is Transforming Business
  3. 3. Agenda State of Mobile MarketingBrand examplesBrief exerciseTechnologies to watch
  4. 4. MOBILE Is TransformingBUSINESS
  5. 5. UPS
  6. 6. a b c
  7. 7. ups my choice
  8. 8. ups my choiceInsert UPS video
  9. 9. Red Tomato
  10. 10. Comcast
  11. 11. Lincoln
  12. 12. BabyCenter
  13. 13. 5Things
  14. 14. Understand Customer Need
  15. 15. Understand Customer NeedWhat needs can be enhanced by somethinginherently mobile
  16. 16. Understand Customer NeedWhat needs can be enhanced by somethinginherently mobileIdentify opportunities and rank them
  17. 17. Understand Customer NeedWhat needs can be enhanced by somethinginherently mobileIdentify opportunities and rank them Utilize Core Assets Develop quick and iterate
  18. 18. what to look fornext
  19. 19. LOCATION
  20. 20. 50% of all LOCAL SEARCHES are done through
  21. 21. PERIMETERS
  22. 22. Digital Health
  23. 23. Challenge Look beyond TechnologyUtilize brand Assets Aim for Transformation
  24. 24. Thanks
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×