Email Evolution Conference

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Email Evolution Conference

  1. 1. Seth BermanBabyCenterDirector, Global Marketing Twitter: @sbermo #EEC12
  2. 2. BabyCenter#1 pregnancy and parenting site and mobile platformworldwide Leadership Trusted Influential Celebrated • 24MM users in over • Nearly 3x more • Most popular social • 2011 Webby Award 22 markets worldwide trusted than any site for product and People’s Voice other pregnancy and recommendations Award in the • 7 out of 10 babies parenting site among new and Family/Parenting born in the US last expectant moms category year are BabyCenter • Recommended 2x babies more often than the • More than 3 out of 4 • 2011 OMMA for Best next closest moms share the Social Network for the • Apps Magazine parenting site information they find BabyCenter named us one of the on BabyCenter with Community Top 100 apps of 2010 other moms Sources: Online Parenting Media Landscape Study, May 2010. Research conducted by Decipher and commissioned by BabyCenter, among U.S. pregnant women and moms with children 0 to 2 years old, age 18+. Internal logs, March 2011. Twitter: @sbermo #EEC12 CDC ,2008. AOL Webby Awards, 2010. 2010 Jack Myers© BabyCenter LLC. Confidential. All rights reserved. Media Business Report. 2011 Consumer Reports.
  3. 3. Reaching her at the right timeWith stage-based solutions Em l ai Cont ent Soci al Vi deo Mobi l e Twitter: @sbermo #EEC12/ / I nt r o © BabyCenter LLC. Confidential. All rights reserved.
  4. 4. Today isthe mobileinflection point © BabyCenter LLC. Confidential. All rights reserved.
  5. 5. Rapid smartphone adoption+50% increase in smartphone users, 2010 to 2011 The Fact s: Nearly 1 in 3 people in the U.S. have a smartphone. Source: the Nielsen company Source: eMarketer, August 2011 Twitter: @sbermo #EEC12 © BabyCenter LLC. Confidential. All rights reserved.
  6. 6. The Inbox is the new portal The Fact s: W hen do y ou check em l on your ai Q: s m t phone? ar ( Based on t ext l ogs) 78%us e em l on t hei r ai s m t phone t o f i l t er ar i ncom ng com uni cat i ons . i mFrequency of Using Email © BabyCenter LLC. Confidential. All rights reserved.
  7. 7. Moms are hooked on daily deals Subscribe to one or more60% service (e.g., Groupon, Living Social) with 9 avg number of deals/offers purchased this year36% Share daily deals through social networks (124 index) Agree “When I save money on a84% shopping trip by using coupons, sales or other deals, I feel like I won!” © BabyCenter LLC. Confidential. All rights reserved. 7
  8. 8. © 2012 BabyCenter LLC. Confidential. All rights reserved.

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