So we know that moms are ahead of the curve when it comes to mobile, and that it has fundamentally altered her behavior forever. So just why does she love mobile so much more than the rest of us? Why is it her “Valentine”?
Let’s talk a look at an mobile web demo of how a mom might conduct this research… She types “child coughing” into Google and gets a summary of search results. BabyCenter is high in search results, and gives her a information specific to her health concern, wherever she is…at the park, in the store or somewhere else.
Seth BermanBabyCenterDirector, Global Marketing Twitter: @sbermo #ConvCon