Understanding & Leveraging U d t di & L             iDigital Marketing and Social   g             gMedia Tools for Brandin...
.About MyselfFounder, Chitrakaar - a non-profit social development initiative.Program Head – CRC, GDGWI, Lancaster Univers...
Learning Agenda       g g 1.What is a Brand? 2.What is Digital Media? 3.What 3 h are S i l Media Tools?         Social  di...
What is aBrand?  © 2010 Virtual Learning by Ankur Sethi. All                                                  4           ...
© 2010 Virtual Learning by Ankur Sethi. All                                                5            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                6            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                7            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                8            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                9            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                10            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                11            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                12            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                13            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                14            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                15            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                16            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                17            Rights Reserved
QuizAnswer & Win a copy ofKnowledge Handbook onChallenges of GrowingBrands in Disruptive EraPublished by DMA-GDGWI, Lancas...
Who is the singlelargest music retailerl      t   i    t ilon th planet?    the l    t?       © 2010 Virtual Learning by A...
AppleA la comp ter compan  computer company        © 2010 Virtual Learning by Ankur Sethi. All                            ...
Who is the worldlargestl      t    cameramanufacture?      f t ?      © 2010 Virtual Learning by Ankur Sethi. All         ...
NokiaN kia mobile phone man fact rer               manufacturer        © 2010 Virtual Learning by Ankur Sethi. All        ...
Who has the                                          5thlargest GDP i thl      t    in theworld?    ld?      © 2010 Virtua...
eBay Blargest online marketplace         © 2010 Virtual Learning by Ankur Sethi. All                                      ...
What isDigital Media?    © 2010 Virtual Learning by Ankur Sethi. All                                                    25...
Traditional Media Vs Digital (New) Media• only a few publishers                     • any one can be a publisher • control...
Social Media   Tools.   Tools   © 2010 Virtual Learning by Ankur Sethi. All                                               ...
© 2010 Virtual Learning by Ankur Sethi. All                                                28            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                29            Rights Reserved
Leveraging Digital Media and Social Media Tools   d      l   d      l     for Branding         Branding.       © 2010 Virt...
.    brand optimization framework     LISTEN   PLAN                ENGAGE                        AMPLIFY   OPTIMIZE       ...
Global Comsumer2 0       Comsumer2.0       Facts.     © 2010 Virtual Learning by Ankur Sethi. All                         ...
© 2010 Virtual Learning by Ankur Sethi. All                                                33            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                34            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                35            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                36            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                37            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                38            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                39            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                40            Rights Reserved
© 2010 Virtual Learning by Ankur Sethi. All                                                41            Rights Reserved
.                     Thank you Email - ankur@ankursethi com        ankur@ankursethi.comLinkedIn.com/in/ankursethiFacebook...
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Understanding & Leveraging Digital Marketing and Social Media Tools for Branding

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Understanding & Leveraging Digital Marketing and Social Media Tools for Branding

  1. 1. Understanding & Leveraging U d t di & L iDigital Marketing and Social  g gMedia Tools for BrandingPresentation at AIMA DMA s program on Creativity & Advertising Presentation at AIMA‐DMA’s program on Creativity & AdvertisingCampaign PlanningIndia Habitat Centre, Saturday, 30 July 2011Ankur Sethi, Founder & Volunteer, ChitrakaarProgram Head – Corporate Resource Centre, GDGWI, Lancaster University  © 2010 Virtual Learning by Ankur Sethi. All  1 Rights Reserved
  2. 2. .About MyselfFounder, Chitrakaar - a non-profit social development initiative.Program Head – CRC, GDGWI, Lancaster University .Chair of Promotions Taskforce & Member, National IYV+10Committee, United Nations Volunteers , UNDP IndiaFounding member of HR Talks (a collaborative web2.0 and social g (media initiative) at National HRD NetworkWorked with companies, both Fortune 500 as well as early age andVC funded start-up. pExperience in Banking & Financial Services, Knowledge ProcessOutsourcing, Human Resources, ITES and Non-Profit sectors.MastersMasters’ in Business Management from Narsee Monjee Institute ofManagement Studies and Bachelors’ degree in Commerce (Hon.)from Delhi University.Writes at the Virtual Learning Blog and Photography at Pho2 Blog. © 2010 Virtual Learning by Ankur Sethi. All  2 Rights Reserved
  3. 3. Learning Agenda g g 1.What is a Brand? 2.What is Digital Media? 3.What 3 h are S i l Media Tools? Social di l ? 4.Leveraging Digital Media and Social Media Tools g g g for Branding. © 2010 Virtual Learning by Ankur Sethi. All  3 Rights Reserved
  4. 4. What is aBrand? © 2010 Virtual Learning by Ankur Sethi. All  4 Rights Reserved
  5. 5. © 2010 Virtual Learning by Ankur Sethi. All  5 Rights Reserved
  6. 6. © 2010 Virtual Learning by Ankur Sethi. All  6 Rights Reserved
  7. 7. © 2010 Virtual Learning by Ankur Sethi. All  7 Rights Reserved
  8. 8. © 2010 Virtual Learning by Ankur Sethi. All  8 Rights Reserved
  9. 9. © 2010 Virtual Learning by Ankur Sethi. All  9 Rights Reserved
  10. 10. © 2010 Virtual Learning by Ankur Sethi. All  10 Rights Reserved
  11. 11. © 2010 Virtual Learning by Ankur Sethi. All  11 Rights Reserved
  12. 12. © 2010 Virtual Learning by Ankur Sethi. All  12 Rights Reserved
  13. 13. © 2010 Virtual Learning by Ankur Sethi. All  13 Rights Reserved
  14. 14. © 2010 Virtual Learning by Ankur Sethi. All  14 Rights Reserved
  15. 15. © 2010 Virtual Learning by Ankur Sethi. All  15 Rights Reserved
  16. 16. © 2010 Virtual Learning by Ankur Sethi. All  16 Rights Reserved
  17. 17. © 2010 Virtual Learning by Ankur Sethi. All  17 Rights Reserved
  18. 18. QuizAnswer & Win a copy ofKnowledge Handbook onChallenges of GrowingBrands in Disruptive EraPublished by DMA-GDGWI, Lancaster University © 2010 Virtual Learning by Ankur Sethi. All  18 Rights Reserved
  19. 19. Who is the singlelargest music retailerl t i t ilon th planet? the l t? © 2010 Virtual Learning by Ankur Sethi. All  19 Rights Reserved
  20. 20. AppleA la comp ter compan computer company © 2010 Virtual Learning by Ankur Sethi. All  20 Rights Reserved
  21. 21. Who is the worldlargestl t cameramanufacture? f t ? © 2010 Virtual Learning by Ankur Sethi. All  21 Rights Reserved
  22. 22. NokiaN kia mobile phone man fact rer manufacturer © 2010 Virtual Learning by Ankur Sethi. All  22 Rights Reserved
  23. 23. Who has the 5thlargest GDP i thl t in theworld? ld? © 2010 Virtual Learning by Ankur Sethi. All  23 Rights Reserved
  24. 24. eBay Blargest online marketplace © 2010 Virtual Learning by Ankur Sethi. All  24 Rights Reserved
  25. 25. What isDigital Media? © 2010 Virtual Learning by Ankur Sethi. All  25 Rights Reserved
  26. 26. Traditional Media Vs Digital (New) Media• only a few publishers • any one can be a publisher • control in hands of few • control in hands of end  li h d f d user• minimal feedback i i l f db k • conversation is king conversation is king• limited mediums • tons of user controlled  mediums "the creative convergence of digital arts science technology and the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and  education".* * Definition by Floridas digital media industry association, Digital  Media Alliance Florida.  Source: Wikipedia © 2010 Virtual Learning by Ankur Sethi. All  26 Rights Reserved
  27. 27. Social Media Tools. Tools © 2010 Virtual Learning by Ankur Sethi. All  27 Rights Reserved
  28. 28. © 2010 Virtual Learning by Ankur Sethi. All  28 Rights Reserved
  29. 29. © 2010 Virtual Learning by Ankur Sethi. All  29 Rights Reserved
  30. 30. Leveraging Digital Media and Social Media Tools d l d l for Branding Branding. © 2010 Virtual Learning by Ankur Sethi. All  30 Rights Reserved
  31. 31. . brand optimization framework LISTEN PLAN ENGAGE AMPLIFY OPTIMIZE © 2010 Virtual Learning by Ankur Sethi. All  31 Rights Reserved
  32. 32. Global Comsumer2 0 Comsumer2.0 Facts. © 2010 Virtual Learning by Ankur Sethi. All  32 Rights Reserved
  33. 33. © 2010 Virtual Learning by Ankur Sethi. All  33 Rights Reserved
  34. 34. © 2010 Virtual Learning by Ankur Sethi. All  34 Rights Reserved
  35. 35. © 2010 Virtual Learning by Ankur Sethi. All  35 Rights Reserved
  36. 36. © 2010 Virtual Learning by Ankur Sethi. All  36 Rights Reserved
  37. 37. © 2010 Virtual Learning by Ankur Sethi. All  37 Rights Reserved
  38. 38. © 2010 Virtual Learning by Ankur Sethi. All  38 Rights Reserved
  39. 39. © 2010 Virtual Learning by Ankur Sethi. All  39 Rights Reserved
  40. 40. © 2010 Virtual Learning by Ankur Sethi. All  40 Rights Reserved
  41. 41. © 2010 Virtual Learning by Ankur Sethi. All  41 Rights Reserved
  42. 42. . Thank you Email - ankur@ankursethi com ankur@ankursethi.comLinkedIn.com/in/ankursethiFacebook.com/sethi.ankurTwitter.com/ankursethiBlogs - blog.ankursethi.com I pho2.ankursethi.comwww.chitrakaar.com I www.ankursethi.com © 2010 Virtual Learning by Ankur Sethi. All  42 Rights Reserved
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