Your SlideShare is downloading. ×
Understanding & Leveraging Digital Marketing and Social Media Tools for Branding
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Understanding & Leveraging Digital Marketing and Social Media Tools for Branding

796

Published on

Understanding & Leveraging Digital Marketing and Social Media Tools for Branding

Understanding & Leveraging Digital Marketing and Social Media Tools for Branding

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
796
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Understanding & Leveraging U d t di & L iDigital Marketing and Social  g gMedia Tools for BrandingPresentation at AIMA DMA s program on Creativity & Advertising Presentation at AIMA‐DMA’s program on Creativity & AdvertisingCampaign PlanningIndia Habitat Centre, Saturday, 30 July 2011Ankur Sethi, Founder & Volunteer, ChitrakaarProgram Head – Corporate Resource Centre, GDGWI, Lancaster University  © 2010 Virtual Learning by Ankur Sethi. All  1 Rights Reserved
  • 2. .About MyselfFounder, Chitrakaar - a non-profit social development initiative.Program Head – CRC, GDGWI, Lancaster University .Chair of Promotions Taskforce & Member, National IYV+10Committee, United Nations Volunteers , UNDP IndiaFounding member of HR Talks (a collaborative web2.0 and social g (media initiative) at National HRD NetworkWorked with companies, both Fortune 500 as well as early age andVC funded start-up. pExperience in Banking & Financial Services, Knowledge ProcessOutsourcing, Human Resources, ITES and Non-Profit sectors.MastersMasters’ in Business Management from Narsee Monjee Institute ofManagement Studies and Bachelors’ degree in Commerce (Hon.)from Delhi University.Writes at the Virtual Learning Blog and Photography at Pho2 Blog. © 2010 Virtual Learning by Ankur Sethi. All  2 Rights Reserved
  • 3. Learning Agenda g g 1.What is a Brand? 2.What is Digital Media? 3.What 3 h are S i l Media Tools? Social di l ? 4.Leveraging Digital Media and Social Media Tools g g g for Branding. © 2010 Virtual Learning by Ankur Sethi. All  3 Rights Reserved
  • 4. What is aBrand? © 2010 Virtual Learning by Ankur Sethi. All  4 Rights Reserved
  • 5. © 2010 Virtual Learning by Ankur Sethi. All  5 Rights Reserved
  • 6. © 2010 Virtual Learning by Ankur Sethi. All  6 Rights Reserved
  • 7. © 2010 Virtual Learning by Ankur Sethi. All  7 Rights Reserved
  • 8. © 2010 Virtual Learning by Ankur Sethi. All  8 Rights Reserved
  • 9. © 2010 Virtual Learning by Ankur Sethi. All  9 Rights Reserved
  • 10. © 2010 Virtual Learning by Ankur Sethi. All  10 Rights Reserved
  • 11. © 2010 Virtual Learning by Ankur Sethi. All  11 Rights Reserved
  • 12. © 2010 Virtual Learning by Ankur Sethi. All  12 Rights Reserved
  • 13. © 2010 Virtual Learning by Ankur Sethi. All  13 Rights Reserved
  • 14. © 2010 Virtual Learning by Ankur Sethi. All  14 Rights Reserved
  • 15. © 2010 Virtual Learning by Ankur Sethi. All  15 Rights Reserved
  • 16. © 2010 Virtual Learning by Ankur Sethi. All  16 Rights Reserved
  • 17. © 2010 Virtual Learning by Ankur Sethi. All  17 Rights Reserved
  • 18. QuizAnswer & Win a copy ofKnowledge Handbook onChallenges of GrowingBrands in Disruptive EraPublished by DMA-GDGWI, Lancaster University © 2010 Virtual Learning by Ankur Sethi. All  18 Rights Reserved
  • 19. Who is the singlelargest music retailerl t i t ilon th planet? the l t? © 2010 Virtual Learning by Ankur Sethi. All  19 Rights Reserved
  • 20. AppleA la comp ter compan computer company © 2010 Virtual Learning by Ankur Sethi. All  20 Rights Reserved
  • 21. Who is the worldlargestl t cameramanufacture? f t ? © 2010 Virtual Learning by Ankur Sethi. All  21 Rights Reserved
  • 22. NokiaN kia mobile phone man fact rer manufacturer © 2010 Virtual Learning by Ankur Sethi. All  22 Rights Reserved
  • 23. Who has the 5thlargest GDP i thl t in theworld? ld? © 2010 Virtual Learning by Ankur Sethi. All  23 Rights Reserved
  • 24. eBay Blargest online marketplace © 2010 Virtual Learning by Ankur Sethi. All  24 Rights Reserved
  • 25. What isDigital Media? © 2010 Virtual Learning by Ankur Sethi. All  25 Rights Reserved
  • 26. Traditional Media Vs Digital (New) Media• only a few publishers • any one can be a publisher • control in hands of few • control in hands of end  li h d f d user• minimal feedback i i l f db k • conversation is king conversation is king• limited mediums • tons of user controlled  mediums "the creative convergence of digital arts science technology and the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and  education".* * Definition by Floridas digital media industry association, Digital  Media Alliance Florida.  Source: Wikipedia © 2010 Virtual Learning by Ankur Sethi. All  26 Rights Reserved
  • 27. Social Media Tools. Tools © 2010 Virtual Learning by Ankur Sethi. All  27 Rights Reserved
  • 28. © 2010 Virtual Learning by Ankur Sethi. All  28 Rights Reserved
  • 29. © 2010 Virtual Learning by Ankur Sethi. All  29 Rights Reserved
  • 30. Leveraging Digital Media and Social Media Tools d l d l for Branding Branding. © 2010 Virtual Learning by Ankur Sethi. All  30 Rights Reserved
  • 31. . brand optimization framework LISTEN PLAN ENGAGE AMPLIFY OPTIMIZE © 2010 Virtual Learning by Ankur Sethi. All  31 Rights Reserved
  • 32. Global Comsumer2 0 Comsumer2.0 Facts. © 2010 Virtual Learning by Ankur Sethi. All  32 Rights Reserved
  • 33. © 2010 Virtual Learning by Ankur Sethi. All  33 Rights Reserved
  • 34. © 2010 Virtual Learning by Ankur Sethi. All  34 Rights Reserved
  • 35. © 2010 Virtual Learning by Ankur Sethi. All  35 Rights Reserved
  • 36. © 2010 Virtual Learning by Ankur Sethi. All  36 Rights Reserved
  • 37. © 2010 Virtual Learning by Ankur Sethi. All  37 Rights Reserved
  • 38. © 2010 Virtual Learning by Ankur Sethi. All  38 Rights Reserved
  • 39. © 2010 Virtual Learning by Ankur Sethi. All  39 Rights Reserved
  • 40. © 2010 Virtual Learning by Ankur Sethi. All  40 Rights Reserved
  • 41. © 2010 Virtual Learning by Ankur Sethi. All  41 Rights Reserved
  • 42. . Thank you Email - ankur@ankursethi com ankur@ankursethi.comLinkedIn.com/in/ankursethiFacebook.com/sethi.ankurTwitter.com/ankursethiBlogs - blog.ankursethi.com I pho2.ankursethi.comwww.chitrakaar.com I www.ankursethi.com © 2010 Virtual Learning by Ankur Sethi. All  42 Rights Reserved

×