Employee Lifecycle & Social Media p y y 1 Employer Branding, Communications 2 Pre Hire Assessment & Reference checks 3 Talent Acquisition 4 Learning & Collaboration g 5 Employee Engagement & Recognition 6 Alumni Engagement & Re-Hire
Dominos – PR and Brand Crisis Video Prank at Domino’s Taints Brand New York Times Dominos Employee Video Taints Food and Brand: ABC NewsReceived over 5,00,000 Views on YouTubeR i d 5 00 000 Vi Y T b http://www.nytimes.com/2009/04/16/business/ media/16dominos.html abcnews.go.com/Business/story?id= 7355967
Dominos – PR and Brand Crisis Before Viewing After Viewing After Viewing Prank Video Prank Video Apology Video Total ( 243) T t l (n=243) Total ( 243) T t l (n=243) Total ( 243) T t l (n=243) Go to a Dominos 29% 10% 20% Order Dominos for delivery 46% 15% 24% Visit Dominos web site Dominos 25% 14% 24% Search for information on Dominos 14% 10% 20% Watch an advertisement/commercial on Domino s Dominos 61% 27% 42% Source: Result of Survey done by MediaCurves, http://www.mediacurves.com/NationalMediaFocus/J7329-Dominos/Index.cfm
Maruti Suzuki – Social Recruiting g1. Strategy – Automobile2.0 (Community Building Initiative)2.2 Target Audience – Sales and Marketing Professionals in Automobile Industry3. Engagement Plan – Webinar Platform used to create Virtual Knowledge Forum4. Aligning to Business – Job posting online attracted passive candidate to get involved5. ROI – Closed a few key positions from community members directly and via referrals.
Product: Free try available ywww.rypple.com Social Collaboration, PMS and Recognition Platformwww.salesforce.com/chatter Private Social Network www.bullhornreach.com Social Recruiting Platform
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