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NHRDN Program on Leveraging Social Media in HR March 28, 2012
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NHRDN Program on Leveraging Social Media in HR March 28, 2012

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  • 1. Leveraging Social Media in HR From Strategy to Action! Ankur Sethi Program Head, Corporate Resource Centre, G.D. Goenka World Institute, Lancaster University and Founder & Volunteer at Chitrakaar
  • 2. Agenda g1 Research Facts on Social Media in the Workplace2 Employee Lifecycle & Social Media3 Case Studies: • Dominos – Brand Crisis • g Maruti Suzuki – Social Recruiting
  • 3. Social Media in the Workplace p 1 Are organizations leveraging social media to reach external audiences? ; p g Yes; 68% reported their organization currently y engages in social media activities to reach external audiences. Among these organizations, 19% reported they started using social media within the last year. Source: SHRM Survey Findings: Social Media in the Workplace ©SHRM 2011
  • 4. Social Media in the Workplace p 2 What social media platforms are organizations using? q y The most frequently used social media and multimedia platforms include: 1) Facebook (45%), 2) LinkedIn (34%), 3) Twitter (28%) and 4) YouTube (18%). Other popular platforms include company blogs (17%) and webinars/webcasts (16%). Source: SHRM Survey Findings: Social Media in the Workplace ©SHRM 2011
  • 5. Social Media in the Workplace p 3 Are CEOs leveraging social media ? They do, though not at high rates; LinkedIn (20%) and Facebook ( ) q y (17%) were the most frequently used social media platforms. CEOs are also using webinars/webcasts (16%) and blogs (14%) on their organization’s website as ways to build relationships with external audiences. Source: SHRM Survey Findings: Social Media in the Workplace ©SHRM 2011
  • 6. Social Media in the Workplace p 4 Do organizations track employee use of social media services? Do they block access to these services? Overall, 31% of companies track employee use of social media services, and 43% block access to social media platforms on organization-owned computers or handheld devices. The most frequently blocked social media and multimedia platforms were 1) Facebook (39%), 2) Myspace (38%), (38%) 3) T itt (33%) 4) Y T b (32%) and 5) Twitter (33%), YouTube d iTunes (26%). Larger-staff-sized organizations, publicly owned for-profit organizations and firms with multinational operations locations were more likely to track employee use of and block access to social media. Source: SHRM Survey Findings: Social Media in the Workplace ©SHRM 2011
  • 7. Employee Lifecycle & Social Media p y y 1 Employer Branding, Communications 2 Pre Hire Assessment & Reference checks 3 Talent Acquisition 4 Learning & Collaboration g 5 Employee Engagement & Recognition 6 Alumni Engagement & Re-Hire
  • 8. Dominos – PR and Brand Crisis Video Prank at Domino’s Taints Brand New York Times Dominos Employee Video Taints Food and Brand: ABC NewsReceived over 5,00,000 Views on YouTubeR i d 5 00 000 Vi Y T b http://www.nytimes.com/2009/04/16/business/ media/16dominos.html abcnews.go.com/Business/story?id= 7355967
  • 9. Dominos – PR and Brand Crisis Before Viewing After Viewing After Viewing Prank Video Prank Video Apology Video Total ( 243) T t l (n=243) Total ( 243) T t l (n=243) Total ( 243) T t l (n=243) Go to a Dominos 29% 10% 20% Order Dominos for delivery 46% 15% 24% Visit Dominos web site Dominos 25% 14% 24% Search for information on Dominos 14% 10% 20% Watch an advertisement/commercial on Domino s Dominos 61% 27% 42% Source: Result of Survey done by MediaCurves, http://www.mediacurves.com/NationalMediaFocus/J7329-Dominos/Index.cfm
  • 10. Maruti Suzuki – Social Recruiting g1. Strategy – Automobile2.0 (Community Building Initiative)2.2 Target Audience – Sales and Marketing Professionals in Automobile Industry3. Engagement Plan – Webinar Platform used to create Virtual Knowledge Forum4. Aligning to Business – Job posting online attracted passive candidate to get involved5. ROI – Closed a few key positions from community members directly and via referrals.
  • 11. Product: Free try available ywww.rypple.com Social Collaboration, PMS and Recognition Platformwww.salesforce.com/chatter Private Social Network www.bullhornreach.com Social Recruiting Platform
  • 12. Let’s connect! ankursethi.com | ankur@ankursethi.com| @ankursethiblog.ankursethi.com | pho2.ankursethi.com| chitrakaar.combl k thi h 2 k thi | hit k