SOCIAL MEDIA &SCHOOLSListening, Learning, and Developing
Agenda        Part 1 – Why        Part 2 – How        Part 3 – Network Overviews        Part 4 – Hands On
Why - Social Media
Engaged FamiliesKeep your school community in the loop   Share  Events and Updates   Create greater parent and community...
Higher Student Enrollment   Provide a glimpse into your school and allow    people to SEE the difference   Because as a ...
Collaborative School Culture   Build Relationships Locally & Nationally   Get feedback, input, advocates
Community Buy-in   Tell Your Story   Tell the Why – The Mission   Words are great – Pictures are better
How - Social Media
Facebook Ways to Engage   Maintain Content/Editorial Calendar   Use Facebook AS A PAGE     “Like” Community Pages     ...
Social Key Points   Plan Content through HootSuite   Not One-Way / Megaphone   Respond to all interactions   No one is...
Types of Content   Family-related           Good books   Crafts/Activites         Student Work   Toys & apps         ...
Set Up Facebook
Facebook Page Elements                         Cover Photo                         851 x 315                         Profi...
The Cover Photo – Option 1
The Cover Photo – Option 1
The Profile PictureSchool Pages | Go Simple – Go LogoTeacher Pages | Go Simple – Go Photo
Facebook Page Profile Picture                                Profile Pic                                180 x 180
Facebook Page About                      About                      What are you                      About? Use links    ...
About Section   Tell your story (Keep it short, but get the main points    across)   Add your mission statement   Make ...
About Section                Guidelines that outline                what we accept                Facebook.com/milcms
Facebook Page Apps                     Apps                     Video apps                      Hike or Involver          ...
App Examples   Blog RSS | Networked Blogs   Video Apps     HikeVideo App     YouTube App   Static HTML   Any Recomme...
Facebook Page Apps                     Custom Tab Images
Facebook Page Apps             Edit Settings
Facebook Page Apps                 Click Change                 Size = 111 x 74px
Facebook Page Apps                     Custom Tab Images
Facebook Milestones
Milestones
Milestones
Milestones – How to Add
Milestones – How to Add
Milestones – How to Add
Posting Quick Tips   Most Engagement     Photos& Videos     Ask Opinions / Ask Questions   Keep Posts Short (2-3 lines...
Helpful Resources   Dreamgrow.com > http://bit.ly/fb-cheat-sheet
Teacher PagesQuick overview
Teacher Example 1
Teacher Example 2
Teacher Example 3             Thought for About Section
Teacher Example 4   Encouragement                Homework Reminder                   Consistent
Facebook Final ThoughtA prospective parent will give your Facebookpresence at least a 10 second scrollSHOW your story!
Blogging
Tools to Use   Most CMS Systems include blogs     Wordpress,   Drupal   Blogspot, Etc.
Why Blog?   Cast a Leadership Vision       School’s vision & direction       How do local & national events affect your...
Blog Categories   Examples from Dr. Brian Dixon       Based on school design principles   Project-Based Learning   Tec...
TwitterThe 140 Character Microblog
Twitter Lingo – Crash Course   Tweet/er            Follower   Retweet             Following   Reply               Fo...
Twitter Potential Uses   Schools                      Teachers     Announcements                Linksto Articles to he...
Twitter Course of Action for Admins   Make 3 Lists For     Industry Leaders (PLN)     Businesses in (Your Community)   ...
Twitter Course of Action   Search.twitter.com   Advanced Searches Allow You To Localize
Twitter          Any Questions, Thoughts, Advice
Listen & LearnHow to Listen & Learn on Facebook & Twitter
Listen & Learn – Social Mention
Listen & Learn – Google Alerts                •Your Name                •Your School’s Name                •Your Industry ...
Listen & Learn – Facebook   Using Search to Learn     Facebook.com/search       Search Schools You Revere       Search...
Listen & Learn – Facebook cont’d   What do you see?     Photos     Videos     Questions     Fill         in the blank...
Listen & Learn - TwitterUse SearchMake Lists
Listen & Learn – Twitter   Use Search.twitter.com or www.Listourious.com     Find locals: Individuals, Businesses     F...
Listen & Learn – Twitter     http://cybraryman.com/chats.html
Twitter List CreationPublic Lists              Private Lists   Best Parents in the      Thought Leaders to RT    World  ...
The Editorial Calendar                         Credit: danielmoyle Flickr
The Editorial Calendar - WHATSources:     Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media...
The Editorial Calendar - WHAT
The Editorial Calendar - WHAT
The Editorial Calendar - WHAT
The Editorial Calendar - WHY   Important to Stay Consistent   Patterned Content is Easier to Evaluate   Much Easier to ...
MonitorSmart Tools that Will Make Your Job Easier
Smart Tools   HootSuite       Schedule Your Week       Keep it ALL organized   SocialMention.com & Google Alerts     ...
Steps to Take Today   Claim your organization on Google+
Steps to Take Today   Recruit Reviews for Google+     Improve Rank     Improve Image
RecommendedBooks                                   Twitter    “Social Media for Schools” by Dr.    Brian Dixon           ...
Articles to Read   HOW TO: Implement a Social Media Business Strategy       http://mashable.com/2009/12/28/social-media-...
slideshare.com/sethhinz       @sethhinz
Social media admissions - #POLS2013
Social media admissions - #POLS2013
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Social media admissions - #POLS2013

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  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • Give the handout
  • Give the handout
  • Give the handout
  • Give the handout
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Social media admissions - #POLS2013

    1. 1. SOCIAL MEDIA &SCHOOLSListening, Learning, and Developing
    2. 2. Agenda  Part 1 – Why  Part 2 – How  Part 3 – Network Overviews  Part 4 – Hands On
    3. 3. Why - Social Media
    4. 4. Engaged FamiliesKeep your school community in the loop  Share Events and Updates  Create greater parent and community awareness  Families with a connection will advocate for you
    5. 5. Higher Student Enrollment Provide a glimpse into your school and allow people to SEE the difference Because as a Parent, I’m going to check your social presence
    6. 6. Collaborative School Culture Build Relationships Locally & Nationally Get feedback, input, advocates
    7. 7. Community Buy-in Tell Your Story Tell the Why – The Mission Words are great – Pictures are better
    8. 8. How - Social Media
    9. 9. Facebook Ways to Engage Maintain Content/Editorial Calendar Use Facebook AS A PAGE  “Like” Community Pages  “Like” other pages content  “Tag” other pages in your own content  Comment on Local News
    10. 10. Social Key Points Plan Content through HootSuite Not One-Way / Megaphone Respond to all interactions No one is a guru, it’s always changing Start today
    11. 11. Types of Content Family-related  Good books Crafts/Activites  Student Work Toys & apps  Student achievements Local events & news  Highlight a Classroom Holiday/Seasonal  Take a picture
    12. 12. Set Up Facebook
    13. 13. Facebook Page Elements Cover Photo 851 x 315 Profile Pic 180 x 180 About What are you About? Use links to your site Apps Video apps Hike or Involver Static HTML Pinterest Email Signup
    14. 14. The Cover Photo – Option 1
    15. 15. The Cover Photo – Option 1
    16. 16. The Profile PictureSchool Pages | Go Simple – Go LogoTeacher Pages | Go Simple – Go Photo
    17. 17. Facebook Page Profile Picture Profile Pic 180 x 180
    18. 18. Facebook Page About About What are you About? Use links to your site
    19. 19. About Section Tell your story (Keep it short, but get the main points across) Add your mission statement Make sure to include all your contact info (email, phone, etc) Enter your address w/ map Include links to your website and other social networks Add Guidelines
    20. 20. About Section Guidelines that outline what we accept Facebook.com/milcms
    21. 21. Facebook Page Apps Apps Video apps Hike or Involver Static HTML Pinterest Email Signup
    22. 22. App Examples Blog RSS | Networked Blogs Video Apps  HikeVideo App  YouTube App Static HTML Any Recommendations?
    23. 23. Facebook Page Apps Custom Tab Images
    24. 24. Facebook Page Apps Edit Settings
    25. 25. Facebook Page Apps Click Change Size = 111 x 74px
    26. 26. Facebook Page Apps Custom Tab Images
    27. 27. Facebook Milestones
    28. 28. Milestones
    29. 29. Milestones
    30. 30. Milestones – How to Add
    31. 31. Milestones – How to Add
    32. 32. Milestones – How to Add
    33. 33. Posting Quick Tips Most Engagement  Photos& Videos  Ask Opinions / Ask Questions Keep Posts Short (2-3 lines max) Post Consistently School Wide Page (20 minutes/day) Teacher Page (10-15 minutes/day)
    34. 34. Helpful Resources Dreamgrow.com > http://bit.ly/fb-cheat-sheet
    35. 35. Teacher PagesQuick overview
    36. 36. Teacher Example 1
    37. 37. Teacher Example 2
    38. 38. Teacher Example 3 Thought for About Section
    39. 39. Teacher Example 4 Encouragement Homework Reminder Consistent
    40. 40. Facebook Final ThoughtA prospective parent will give your Facebookpresence at least a 10 second scrollSHOW your story!
    41. 41. Blogging
    42. 42. Tools to Use Most CMS Systems include blogs  Wordpress, Drupal Blogspot, Etc.
    43. 43. Why Blog? Cast a Leadership Vision  School’s vision & direction  How do local & national events affect your students? Share Your School’s Story  1-to-1, Common Core, etc. Influencing the Educational Community  Share your best practices Improving your Professional Practice  Expand your reach
    44. 44. Blog Categories Examples from Dr. Brian Dixon  Based on school design principles Project-Based Learning Technology Integration Mentoring Relationships
    45. 45. TwitterThe 140 Character Microblog
    46. 46. Twitter Lingo – Crash Course Tweet/er  Follower Retweet  Following Reply  Follow Friday Mention  #Hashtag Direct Message  Google “Twitter Lingo”
    47. 47. Twitter Potential Uses Schools  Teachers  Announcements  Linksto Articles to help  Events Parents  Reminders  Classroom Update  ArticlesPertaining to  Out of Class Discussion Education  Notifications for  Local News Students
    48. 48. Twitter Course of Action for Admins Make 3 Lists For  Industry Leaders (PLN)  Businesses in (Your Community)  News Outlets in (Your Community) Follow Them Schedule an hour 15-30 minutes a week to search for 4-5 parents in your community – feel free to add them to a list – Follow them
    49. 49. Twitter Course of Action Search.twitter.com Advanced Searches Allow You To Localize
    50. 50. Twitter Any Questions, Thoughts, Advice
    51. 51. Listen & LearnHow to Listen & Learn on Facebook & Twitter
    52. 52. Listen & Learn – Social Mention
    53. 53. Listen & Learn – Google Alerts •Your Name •Your School’s Name •Your Industry “private school michigan” independent +school +Plymouth – boarding •Your closest competitor
    54. 54. Listen & Learn – Facebook Using Search to Learn  Facebook.com/search  Search Schools You Revere  Search Similar Types via Keywords What You’re Looking For  Post Frequency, Timing  Content Being Shared  “Talking About This”  Custom Tabs  What’s Working?
    55. 55. Listen & Learn – Facebook cont’d What do you see?  Photos  Videos  Questions  Fill in the blank  Achievements  Sports Scores  Events  Bible Verses / Devotions
    56. 56. Listen & Learn - TwitterUse SearchMake Lists
    57. 57. Listen & Learn – Twitter Use Search.twitter.com or www.Listourious.com  Find locals: Individuals, Businesses  Find Similar Institutions  Make Your Own List  Track conversation  http://listorious.com
    58. 58. Listen & Learn – Twitter http://cybraryman.com/chats.html
    59. 59. Twitter List CreationPublic Lists Private Lists Best Parents in the  Thought Leaders to RT World  Relationships to Build Top News Reporters Other Complimentary Title
    60. 60. The Editorial Calendar Credit: danielmoyle Flickr
    61. 61. The Editorial Calendar - WHATSources: Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/ Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/
    62. 62. The Editorial Calendar - WHAT
    63. 63. The Editorial Calendar - WHAT
    64. 64. The Editorial Calendar - WHAT
    65. 65. The Editorial Calendar - WHY Important to Stay Consistent Patterned Content is Easier to Evaluate Much Easier to Schedule, Streamline No More Throwing Darts in the Dark Big Picture View
    66. 66. MonitorSmart Tools that Will Make Your Job Easier
    67. 67. Smart Tools HootSuite  Schedule Your Week  Keep it ALL organized SocialMention.com & Google Alerts  Track keywords across the web Facebook Insights  See what content gets the most engagement Bufferapp & Time.ly  Help with spacing out content – needed if going off editorial calendar
    68. 68. Steps to Take Today Claim your organization on Google+
    69. 69. Steps to Take Today Recruit Reviews for Google+  Improve Rank  Improve Image
    70. 70. RecommendedBooks Twitter “Social Media for Schools” by Dr. Brian Dixon  @SethGodin “The Thank You Economy” by Gary Vaynerchuck  @mashable “Tribes” by Seth Godin, really anything by him  @copyblogger  @UnMarketingBlogs/Websites Socialmediaexaminer.com Folks to Search Out Socialmediaexplorer.com  Carrie Wisehart Unmarketing.com  Patrick Larkin Mashable.com  Frank Barry
    71. 71. Articles to Read HOW TO: Implement a Social Media Business Strategy  http://mashable.com/2009/12/28/social-media-business-strategy/ 4 Elements of a Successful Business Web Presence  http://mashable.com/2010/02/10/business-web-presence/ How to Choose the Right Content Type for Social Media Success  http://www.contentmarketinginstitute.com/2010/12/social-media-content/ A Complete Branding Guide for Today’s Lutheran Schools  http://lcef.org/resources/forms_literature/download.cfm?nDocument=1042 Should High School Admission Marketers Blog?  http://www.imrcorp.com/innovative-marketing-blog/bid/49700/Should-High- School-Admissions-Marketers-Blog
    72. 72. slideshare.com/sethhinz @sethhinz
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