Your SlideShare is downloading. ×
0
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Social media admissions - #POLS2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media admissions - #POLS2013

207

Published on

Presentation on

Presentation on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
207
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • Give the handout
  • Give the handout
  • Give the handout
  • Give the handout
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Transcript

    • 1. SOCIAL MEDIA &SCHOOLSListening, Learning, and Developing
    • 2. Agenda  Part 1 – Why  Part 2 – How  Part 3 – Network Overviews  Part 4 – Hands On
    • 3. Why - Social Media
    • 4. Engaged FamiliesKeep your school community in the loop  Share Events and Updates  Create greater parent and community awareness  Families with a connection will advocate for you
    • 5. Higher Student Enrollment Provide a glimpse into your school and allow people to SEE the difference Because as a Parent, I’m going to check your social presence
    • 6. Collaborative School Culture Build Relationships Locally & Nationally Get feedback, input, advocates
    • 7. Community Buy-in Tell Your Story Tell the Why – The Mission Words are great – Pictures are better
    • 8. How - Social Media
    • 9. Facebook Ways to Engage Maintain Content/Editorial Calendar Use Facebook AS A PAGE  “Like” Community Pages  “Like” other pages content  “Tag” other pages in your own content  Comment on Local News
    • 10. Social Key Points Plan Content through HootSuite Not One-Way / Megaphone Respond to all interactions No one is a guru, it’s always changing Start today
    • 11. Types of Content Family-related  Good books Crafts/Activites  Student Work Toys & apps  Student achievements Local events & news  Highlight a Classroom Holiday/Seasonal  Take a picture
    • 12. Set Up Facebook
    • 13. Facebook Page Elements Cover Photo 851 x 315 Profile Pic 180 x 180 About What are you About? Use links to your site Apps Video apps Hike or Involver Static HTML Pinterest Email Signup
    • 14. The Cover Photo – Option 1
    • 15. The Cover Photo – Option 1
    • 16. The Profile PictureSchool Pages | Go Simple – Go LogoTeacher Pages | Go Simple – Go Photo
    • 17. Facebook Page Profile Picture Profile Pic 180 x 180
    • 18. Facebook Page About About What are you About? Use links to your site
    • 19. About Section Tell your story (Keep it short, but get the main points across) Add your mission statement Make sure to include all your contact info (email, phone, etc) Enter your address w/ map Include links to your website and other social networks Add Guidelines
    • 20. About Section Guidelines that outline what we accept Facebook.com/milcms
    • 21. Facebook Page Apps Apps Video apps Hike or Involver Static HTML Pinterest Email Signup
    • 22. App Examples Blog RSS | Networked Blogs Video Apps  HikeVideo App  YouTube App Static HTML Any Recommendations?
    • 23. Facebook Page Apps Custom Tab Images
    • 24. Facebook Page Apps Edit Settings
    • 25. Facebook Page Apps Click Change Size = 111 x 74px
    • 26. Facebook Page Apps Custom Tab Images
    • 27. Facebook Milestones
    • 28. Milestones
    • 29. Milestones
    • 30. Milestones – How to Add
    • 31. Milestones – How to Add
    • 32. Milestones – How to Add
    • 33. Posting Quick Tips Most Engagement  Photos& Videos  Ask Opinions / Ask Questions Keep Posts Short (2-3 lines max) Post Consistently School Wide Page (20 minutes/day) Teacher Page (10-15 minutes/day)
    • 34. Helpful Resources Dreamgrow.com > http://bit.ly/fb-cheat-sheet
    • 35. Teacher PagesQuick overview
    • 36. Teacher Example 1
    • 37. Teacher Example 2
    • 38. Teacher Example 3 Thought for About Section
    • 39. Teacher Example 4 Encouragement Homework Reminder Consistent
    • 40. Facebook Final ThoughtA prospective parent will give your Facebookpresence at least a 10 second scrollSHOW your story!
    • 41. Blogging
    • 42. Tools to Use Most CMS Systems include blogs  Wordpress, Drupal Blogspot, Etc.
    • 43. Why Blog? Cast a Leadership Vision  School’s vision & direction  How do local & national events affect your students? Share Your School’s Story  1-to-1, Common Core, etc. Influencing the Educational Community  Share your best practices Improving your Professional Practice  Expand your reach
    • 44. Blog Categories Examples from Dr. Brian Dixon  Based on school design principles Project-Based Learning Technology Integration Mentoring Relationships
    • 45. TwitterThe 140 Character Microblog
    • 46. Twitter Lingo – Crash Course Tweet/er  Follower Retweet  Following Reply  Follow Friday Mention  #Hashtag Direct Message  Google “Twitter Lingo”
    • 47. Twitter Potential Uses Schools  Teachers  Announcements  Linksto Articles to help  Events Parents  Reminders  Classroom Update  ArticlesPertaining to  Out of Class Discussion Education  Notifications for  Local News Students
    • 48. Twitter Course of Action for Admins Make 3 Lists For  Industry Leaders (PLN)  Businesses in (Your Community)  News Outlets in (Your Community) Follow Them Schedule an hour 15-30 minutes a week to search for 4-5 parents in your community – feel free to add them to a list – Follow them
    • 49. Twitter Course of Action Search.twitter.com Advanced Searches Allow You To Localize
    • 50. Twitter Any Questions, Thoughts, Advice
    • 51. Listen & LearnHow to Listen & Learn on Facebook & Twitter
    • 52. Listen & Learn – Social Mention
    • 53. Listen & Learn – Google Alerts •Your Name •Your School’s Name •Your Industry “private school michigan” independent +school +Plymouth – boarding •Your closest competitor
    • 54. Listen & Learn – Facebook Using Search to Learn  Facebook.com/search  Search Schools You Revere  Search Similar Types via Keywords What You’re Looking For  Post Frequency, Timing  Content Being Shared  “Talking About This”  Custom Tabs  What’s Working?
    • 55. Listen & Learn – Facebook cont’d What do you see?  Photos  Videos  Questions  Fill in the blank  Achievements  Sports Scores  Events  Bible Verses / Devotions
    • 56. Listen & Learn - TwitterUse SearchMake Lists
    • 57. Listen & Learn – Twitter Use Search.twitter.com or www.Listourious.com  Find locals: Individuals, Businesses  Find Similar Institutions  Make Your Own List  Track conversation  http://listorious.com
    • 58. Listen & Learn – Twitter http://cybraryman.com/chats.html
    • 59. Twitter List CreationPublic Lists Private Lists Best Parents in the  Thought Leaders to RT World  Relationships to Build Top News Reporters Other Complimentary Title
    • 60. The Editorial Calendar Credit: danielmoyle Flickr
    • 61. The Editorial Calendar - WHATSources: Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/ Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/
    • 62. The Editorial Calendar - WHAT
    • 63. The Editorial Calendar - WHAT
    • 64. The Editorial Calendar - WHAT
    • 65. The Editorial Calendar - WHY Important to Stay Consistent Patterned Content is Easier to Evaluate Much Easier to Schedule, Streamline No More Throwing Darts in the Dark Big Picture View
    • 66. MonitorSmart Tools that Will Make Your Job Easier
    • 67. Smart Tools HootSuite  Schedule Your Week  Keep it ALL organized SocialMention.com & Google Alerts  Track keywords across the web Facebook Insights  See what content gets the most engagement Bufferapp & Time.ly  Help with spacing out content – needed if going off editorial calendar
    • 68. Steps to Take Today Claim your organization on Google+
    • 69. Steps to Take Today Recruit Reviews for Google+  Improve Rank  Improve Image
    • 70. RecommendedBooks Twitter “Social Media for Schools” by Dr. Brian Dixon  @SethGodin “The Thank You Economy” by Gary Vaynerchuck  @mashable “Tribes” by Seth Godin, really anything by him  @copyblogger  @UnMarketingBlogs/Websites Socialmediaexaminer.com Folks to Search Out Socialmediaexplorer.com  Carrie Wisehart Unmarketing.com  Patrick Larkin Mashable.com  Frank Barry
    • 71. Articles to Read HOW TO: Implement a Social Media Business Strategy  http://mashable.com/2009/12/28/social-media-business-strategy/ 4 Elements of a Successful Business Web Presence  http://mashable.com/2010/02/10/business-web-presence/ How to Choose the Right Content Type for Social Media Success  http://www.contentmarketinginstitute.com/2010/12/social-media-content/ A Complete Branding Guide for Today’s Lutheran Schools  http://lcef.org/resources/forms_literature/download.cfm?nDocument=1042 Should High School Admission Marketers Blog?  http://www.imrcorp.com/innovative-marketing-blog/bid/49700/Should-High- School-Admissions-Marketers-Blog
    • 72. slideshare.com/sethhinz @sethhinz

    ×