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SOCIAL MEDIA &SCHOOL ADMISSIONSslideshare.net/sethhinz
Why We’re Here
Video Key Stats
Agenda        Part 1 – What is Social Media?        Part 2 – Strategy        Part 3 – Facebook & Tools
Why We’re Here   What are you hoping to learn today?
What I hope you take away   Strategy is HUGE   Community NOT Advertisement   Great Tools to Help You StreamlineYour web...
StrategyUnderstand the Types of People OnlineUtilize the POST MethodUnderstand Content TypesEstablish Editorial Calendar
One Step at a Time
Establish the Objectives -Messaging   Mission / Vision   4-5 Main Objectives or Pillars     Academic  Excellence     C...
Strategies cont’d   Using Search to Learn     Facebook.com/search       Search Schools You Revere       Search Similar...
Strategies   Blog Posts          Brainstorm Content   Photos   Videos              What do you have that   Questions  ...
The Editorial CalendarOrganizing Our Strategy                          Credit: danielmoyle Flickr
The Editorial Calendar - WHATSources:    Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-...
The Editorial Calendar - WHY   Important to Stay Consistent   Patterned Content is Easier to Evaluate   Much Easier to ...
TechnologyBuild Your PresenceSchedule & Post ContentEngage CommunityMonitor & Evaluate
FacebookExample of selected Technology
Establish Presence onFacebook   Lingo Crash Course   Facebook Page     Image  Measurements     Custom Pages     Third...
Facebook Lingo – CrashCourse   Group vs. Page         Ticker   Likes/Fans             Timeline   Shares              ...
Create a Pagehttp://bitly.com/churchfanpage
Facebook Rule of 25   You CANNOT customize your page URL until    you reach 25 fans/likes   Get there fast - (teachers, ...
Facebook Page Run Through
Facebook Ways to Engage   Don’t Be Afraid to Ask     “PleaseLIKE” … “Please SHARE with Family &     Friends”           ...
Facebook Ads   Advantages       Highly targeted       Relatively Cheap       Best if there are social tie-ins       C...
Facebook           Any Questions?
MonitorSmart Tools that Will Make Your Job Easier
Smart Tools   HootSuite & Tweetdeck     Schedule   Your Week   SocialMention.com     Track   keywords across the web
2012 Predictions: S.M.Examiner   Business Will Consolidate     Being EVERYWHERE is no longer important     Do schools n...
Quick Thoughts   Consider a Blog, what stories would you tell?   Get feedback!     End  of Year Surveys     Did you me...
Final Thoughts   Strategy is HUGE   Engagement NOT Advertisement   HootSuite is great       Your website is the most   ...
Recommend ReadingBooks                               Twitter   “The Thank You Economy”            @SethGodin    by Gary ...
Articles to Read   Facebook Page Resources       https://www.facebook.com/FacebookPages   HOW TO: Implement a Social Me...
School Admissions & Social Media
School Admissions & Social Media
School Admissions & Social Media
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School Admissions & Social Media

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Presentation delivered on January 16 at Valley Lutheran High School in Saginaw, MI.

Published in: Education, Technology, Design
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  • 2:09 - 90% of consumers trust peer recommendations
  • If Facebook were a country3rd Largest2x the size of the US population100+ Hours to YouTube34% of Blogs talk Products/Brands14% trust advertisements90% trust peer recommendationsBabies are being named Facebook
  • Obviously the networks are out there.
  • How many of you are on Facebook?
  • How many of you are on Facebook?
  • P is People. Don't start a social strategy until you know the capabilities of your audience. If you're targeting college students, use social networks. If you're reaching out business travelers, consider ratings and reviews. Forrester has great  data to help with this, but you can make some estimates on your own. Just don't start without thinking about it.O is objectives. Pick one. Are you starting an application to listen to your customers, or to talk with them? To support them, or to energize your best customers to evangelize others? Or are you trying to collaborate with them? Decide on your objective before you decide on a technology. Then figure out how you will measure it.S is Strategy. Strategy here means figuring out what will be different after you're done. Do you want a closer, two-way relationship with your best customers? Do you want to get people talking about your products? Do you want a permanent focus group for testing product ideas and generating new ones? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you'll know where to begin.T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence.
  • Give the handout
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)….Mobile is the future… Content MUST be mobile ready. If posting blogs… indented or right aligned text may be lost easily. Structuring website for mobile / flexible .. Is key….There are some wildcard networks that are popping up. You need to be aware of them, and continue to research new networks. Listen, learn evaluate.Some wildcards are Pinterest, Path, Tout, Viddly
  • Many of the top predictions for 2012 include YouTube taking a larger market share. This has a lot to do with Google owning YouTube, and the push for Google+ and Google related products.Pay attention to YouTube. See if you can’t discover a way to make YouTube part of your strategy. Develop a weekly video cast, shoot interviews with parents, show how your school is part of the local community, video tape volunteer activities.Remember, get the proper permissions… and most of all… start with a strategy prior to starting up.. Being consistent will be more important than anything.….Smart tools… Hootsuite, Bufferapp and Timely – are great ways to schedule out your content. However, some reports have shown that some 3rd party apps decrease engagement by as much as 70% (http://blogcampaigning.com/2011/09/take-aways-for-posting-to-facebook-via-3rd-parties/)
  • How many of you are on Facebook?
  • Transcript of "School Admissions & Social Media"

    1. 1. SOCIAL MEDIA &SCHOOL ADMISSIONSslideshare.net/sethhinz
    2. 2. Why We’re Here
    3. 3. Video Key Stats
    4. 4. Agenda  Part 1 – What is Social Media?  Part 2 – Strategy  Part 3 – Facebook & Tools
    5. 5. Why We’re Here What are you hoping to learn today?
    6. 6. What I hope you take away Strategy is HUGE Community NOT Advertisement Great Tools to Help You StreamlineYour website is the most important tool you have
    7. 7. StrategyUnderstand the Types of People OnlineUtilize the POST MethodUnderstand Content TypesEstablish Editorial Calendar
    8. 8. One Step at a Time
    9. 9. Establish the Objectives -Messaging Mission / Vision 4-5 Main Objectives or Pillars  Academic Excellence  Christ-Centered Learning What types of messages can be crafted to consistently reflect those ideals? Revisit Your Foundational Objectives
    10. 10. Strategies cont’d Using Search to Learn  Facebook.com/search  Search Schools You Revere  Search Similar Types via Keywords What You’re Looking For  Post Frequency, Timing  Content Being Shared  “Talking About This”  Custom Tabs  What’s Working?
    11. 11. Strategies Blog Posts Brainstorm Content Photos Videos What do you have that Questions can be shared today? Fill in the blank Achievements What types of content do you want to Sports Scores create? Events Bible Verses / Devotions
    12. 12. The Editorial CalendarOrganizing Our Strategy Credit: danielmoyle Flickr
    13. 13. The Editorial Calendar - WHATSources: Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/ Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/
    14. 14. The Editorial Calendar - WHY Important to Stay Consistent Patterned Content is Easier to Evaluate Much Easier to Schedule, Streamline No More Throwing Darts in the Dark Big Picture View
    15. 15. TechnologyBuild Your PresenceSchedule & Post ContentEngage CommunityMonitor & Evaluate
    16. 16. FacebookExample of selected Technology
    17. 17. Establish Presence onFacebook Lingo Crash Course Facebook Page  Image Measurements  Custom Pages  Third Party Apps  Rule of 25
    18. 18. Facebook Lingo – CrashCourse Group vs. Page  Ticker Likes/Fans  Timeline Shares  Wall/Newsfeed Friend / Unfriend  Apps Limited Profile  Edgerank Friend List  Fangating Tag
    19. 19. Create a Pagehttp://bitly.com/churchfanpage
    20. 20. Facebook Rule of 25 You CANNOT customize your page URL until you reach 25 fans/likes Get there fast - (teachers, etc) When reached, visit: facebook.com/username  Youcan edit your unique URL only ONE TIME EVER  Must be 5 characters - Keep it short  Considerwhat your Twitter handle will be – *Consistency*
    21. 21. Facebook Page Run Through
    22. 22. Facebook Ways to Engage Don’t Be Afraid to Ask  “PleaseLIKE” … “Please SHARE with Family & Friends”  Don’t do it in every post  Ask for Content  (Photos, Videos, Tag Yourself, Family Activities) Post Correctly  E.g. Videos should play within Facebook  If not right, delete and repost
    23. 23. Facebook Ads Advantages  Highly targeted  Relatively Cheap  Best if there are social tie-ins  Campaign Tracking  Great reporting Think about  Call to action  Like Page, Visit Website, View Video, Attend Event  Attention Grabbing Image & Text  Who is your audience?  You can be selling your school… but also the resources being offered on your page (through your editorial calendar)
    24. 24. Facebook Any Questions?
    25. 25. MonitorSmart Tools that Will Make Your Job Easier
    26. 26. Smart Tools HootSuite & Tweetdeck  Schedule Your Week SocialMention.com  Track keywords across the web
    27. 27. 2012 Predictions: S.M.Examiner Business Will Consolidate  Being EVERYWHERE is no longer important  Do schools need to be on Yelp, Foursquare, Google+  Are your constituents there? Strategy Takes Center Stage YouTube Domination – 2nd Largest Search Engine Smart Tools
    28. 28. Quick Thoughts Consider a Blog, what stories would you tell? Get feedback!  End of Year Surveys  Did you meet your mission/vision?  Confident? Ask for a review on Google Places Post ideas  Weekend activities  Devotions  Family Features on Netflix  Create a YouTube playlist of “Safe for Home Videos”
    29. 29. Final Thoughts Strategy is HUGE Engagement NOT Advertisement HootSuite is great Your website is the most important tool you have
    30. 30. Recommend ReadingBooks Twitter “The Thank You Economy”  @SethGodin by Gary Vaynerchuck  @mashable “Tribes” by Seth Godin, really anything by him  @copyblogger  @UnMarketingBlogs/Websites Socialmediaexaminer.com Socialmediaexplorer.com Unmarketing.com Mashable.com slideshare.net/sethhinz
    31. 31. Articles to Read Facebook Page Resources  https://www.facebook.com/FacebookPages HOW TO: Implement a Social Media Business Strategy  http://mashable.com/2009/12/28/social-media-business-strategy/ 4 Elements of a Successful Business Web Presence  http://mashable.com/2010/02/10/business-web-presence/ How to Choose the Right Content Type for Social Media Success  http://www.contentmarketinginstitute.com/2010/12/social-media-content/ A Complete Branding Guide for Today’s Lutheran Schools  http://lcef.org/resources/forms_literature/download.cfm?nDocument=1042 Should High School Admission Marketers Blog?  http://www.imrcorp.com/innovative-marketing-blog/bid/49700/Should-High- School-Admissions-Marketers-Blog Facebook for Schools  http://mashable.com/2011/04/26/facebook-for-schools/
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