Socialmedia

Slide 2: Seth Goldstein Co-Founder & CEO seth@socialmedia.com Graphing Social Conference San Jose, CA October 8, 2007

Slide 3: Graphing Social • Who am I? • What is Social Media? • What is SocialMedia.com? • What is Social Advertising? 3

Slide 4: Who am I? • Internet Advertising + Financial Service + Web 2.0 • 1995- SiteSpecific • 1998- Flatiron Partners • 2002- Majestic Research • (Del.icio.us) • 2005- Root Markets • (AttentionTrust) 4

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Slide 6: What is SocialMedia.com? • SocialMedia.com is an app network • Our network is developer and self-serve centric. • We provide developers with a transparent network enabling them to manage, market, and monetize their applications. • Our ads are driven by the social context of their engaged users, generating higher performance. 6

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Slide 8: Evolution of Online Advertising • 1996- Web Sites • 1998- Display • 2000- Search • 2002- Contextual • 2004- Exchanges • 2005- Lead Gen • 2006- Behavioral • 2008- Social 8

Slide 9: 1996- Web Sites • Rise of Internet agencies: • SiteSpecific • iTraffic • Organic • First brand sites • Duracell.com • Delta.com • Early advertising experiments • Dilbert / Who Stole the Y from Yahoo!? 9

Slide 10: 1998- Display Advertising • Emergence of IAB 468 x 60 Banner Standard • DoubleClick • NetGravity • Accipitor • Clickover • Flycast 10

Slide 11: 2000- Search Advertising • Overture • Google Adwords 11

Slide 12: 2002- Contextual Advertising • Google Adsense • Kanoodle • Quigo 12

Slide 13: 2004- Advertising Exchanges • Advertising.com • RightMedia 13

Slide 14: 2005- Lead Gen • LowerMyBills • Adteractive • Nextag • Azoogle • Quin Street • Adchemy 14

Slide 15: 2006- Behavioral Advertising • Tacoda • BlueLithium • Revenue Science 15

Slide 16: 2008- Social Advertising? 16

Slide 17: What is Social Advertising? • Dave Morin, Facebook Platform: • “Always include the social context” • Benefits • Users: Less annoying, more relevant, doesn’t require “clicking away” • Advertisers: More targeted, higher ROI, ability to reach “influencers” • Developers: Higher eCPM, less wasted inventory, ability to keep users engaged on app 17

Slide 18: Case Study: Food Fight 18

Slide 19: Virtual Social Currency Advertisement Cross Promotion User Generated Content 19

Slide 20: Social Ads 20

Slide 21: Social Ads 21