• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Socialmedia
 

Socialmedia

on

  • 12,825 views

Introduction to Social Advertising

Introduction to Social Advertising

Statistics

Views

Total Views
12,825
Views on SlideShare
11,912
Embed Views
913

Actions

Likes
41
Downloads
824
Comments
0

32 Embeds 913

http://storify.com 173
http://graphingsocial.com 165
http://gsp2007.com 148
http://www.readwriteweb.com 118
http://myweb2learn.net 67
http://www.pahomi.ro 57
http://www.podclass.com 54
http://myweb2learn.posterous.com 27
http://www.netvibes.com 18
http://myweb2learn.tumblr.com 15
http://mymobile2learn.tumblr.com 14
http://www.slideshare.net 11
http://herbsawyer.com 8
http://feeds.feedburner.com 6
http://www.herbsawyer.com 6
http://www.linkedin.com 4
http://pahomi.ro 3
http://wildfire.gigya.com 2
http://www.downes.ca 2
http://internetx.ro 2
http://www.cybertenant.com 2
http://bs.secondbrain.com 1
http://fernanda.secondbrain.com 1
http://www.eldono.de 1
applewebdata://4744A3D1-F9D5-4DB5-A94A-3B4403827535 1
http://ecastr.com 1
http://www.codicesorgente.it 1
http://64.233.169.104 1
file:// 1
http://tarina.blogging.fi 1
http://goingsocialnow.com 1
https://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Socialmedia Socialmedia Presentation Transcript

    • Seth Goldstein Co-Founder & CEO seth@socialmedia.com Graphing Social Conference San Jose, CA October 8, 2007
    • Graphing Social • Who am I? • What is Social Media? • What is SocialMedia.com? • What is Social Advertising? 3
    • Who am I? • Internet Advertising + Financial Service + Web 2.0 • 1995- SiteSpecific • 1998- Flatiron Partners • 2002- Majestic Research • (Del.icio.us) • 2005- Root Markets • (AttentionTrust) 4
    • 5
    • What is SocialMedia.com? • SocialMedia.com is an app network • Our network is developer and self-serve centric. • We provide developers with a transparent network enabling them to manage, market, and monetize their applications. • Our ads are driven by the social context of their engaged users, generating higher performance. 6
    • 7
    • Evolution of Online Advertising • 1996- Web Sites • 1998- Display • 2000- Search • 2002- Contextual • 2004- Exchanges • 2005- Lead Gen • 2006- Behavioral • 2008- Social 8
    • 1996- Web Sites • Rise of Internet agencies: • SiteSpecific • iTraffic • Organic • First brand sites • Duracell.com • Delta.com • Early advertising experiments • Dilbert / Who Stole the Y from Yahoo!? 9
    • 1998- Display Advertising • Emergence of IAB 468 x 60 Banner Standard • DoubleClick • NetGravity • Accipitor • Clickover • Flycast 10
    • 2000- Search Advertising • Overture • Google Adwords 11
    • 2002- Contextual Advertising • Google Adsense • Kanoodle • Quigo 12
    • 2004- Advertising Exchanges • Advertising.com • RightMedia 13
    • 2005- Lead Gen • LowerMyBills • Adteractive • Nextag • Azoogle • Quin Street • Adchemy 14
    • 2006- Behavioral Advertising • Tacoda • BlueLithium • Revenue Science 15
    • 2008- Social Advertising? 16
    • What is Social Advertising? • Dave Morin, Facebook Platform: • “Always include the social context” • Benefits • Users: Less annoying, more relevant, doesn’t require “clicking away” • Advertisers: More targeted, higher ROI, ability to reach “influencers” • Developers: Higher eCPM, less wasted inventory, ability to keep users engaged on app 17
    • Case Study: Food Fight 18
    • Virtual Social Currency Advertisement Cross Promotion User Generated Content 19
    • Social Ads 20
    • Social Ads 21